What users are saying about

12mass

6 Ratings

Shoutlet

39 Ratings

12mass

6 Ratings
Score 1 out of 101

Shoutlet

39 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Shoutlet

I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time

Feature Rating Comparison

Listening/monitoring

12mass
Shoutlet
8.0
Filtering out noise/spam
12mass
Shoutlet
8.0

Publishing

12mass
Shoutlet
8.3
Content planning and scheduling
12mass
Shoutlet
8.0
Audience targeting
12mass
Shoutlet
8.0
Workflow management
12mass
Shoutlet
9.0

Engagement

12mass
Shoutlet
9.0
Automated routing and prioritization
12mass
Shoutlet
9.0
Customer interaction histories
12mass
Shoutlet
9.0

Marketing

12mass
Shoutlet
8.7
Lead generation
12mass
Shoutlet
8.0
Content marketing
12mass
Shoutlet
9.0
Campaigns and promotions
12mass
Shoutlet
9.0

Channel coverage/integration

12mass
Shoutlet
9.0
Twitter
12mass
Shoutlet
9.0
Facebook
12mass
Shoutlet
9.0
LinkedIn
12mass
Shoutlet
9.0
Google+
12mass
Shoutlet
9.0

Reporting/analytics

12mass
Shoutlet
7.7
Campaign success analytics
12mass
Shoutlet
8.0
Real-time tracking
12mass
Shoutlet
8.0
Competitor analysis
12mass
Shoutlet
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Scheduling posts out in a calendar format that is easily reviewed and can track our analytics
  • Customer service is excellent - immediate response on a variety of issues.
  • Task team is very willing and open to accepting outside ideas and customer opinions/recommendations.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • The Linkedin connection for analytics could be improved. We need to have ways to track individual tags vs just filters.
  • The ability to save posts. They do offer the ability to copy a post and use it again but a system to file and save posts depending on their campaigns would be a great addition.
  • Tagging is something that needs an immediate fix. Once a tag is added there is no way to regroup this tag under another name if the company decides to head a different direction with the tool. Spelling errors or Capitol Letters play a role in this as well where we have multiple tags that are the same tag, just typed in differently. No way to combine these tags under one uniform Tag moving forward. Also, no way to go back and consolidate past post tagging.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Shoutlet1.3
Based on 24 answers
Unfortunately, I'm now with an organization that doesn't employ the same methods of managing social accounts and my direct involvement in social media activities is now less. My new company has 2-3 dedicated social media managers (rather than a hodge-podge committee spanning various departments) and has a much more robust, mature and tactically-sound social presence. But I will say that if we were seeking a solution through which to stream our various accounts, I would recommend Shoutlet in a heartbeat

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Shoutlet7.7
Based on 4 answers
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.

Performance

No score
No answers yet
No answers on this topic
Shoutlet7.3
Based on 1 answer
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Shoutlet7.3
Based on 1 answer
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Increased community management efficiency
  • Lower costs on contest and microsite development
  • Improved Consumer Affairs tracking

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Shoutlet

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details