What users are saying about
6 Ratings
39 Ratings
6 Ratings
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Score 1 out of 101
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Shoutlet

Simply put, without the depth and comprehensive set of tools contained within Shoutlet it would have been extremely difficult for a firm of our size to enter this vital area. As a firm devoted to creative design and production, Shoutlet's tools to execute contests and develop applications of use to our clients has been a lifesaver. Additionally, we were able to provide one client in particular real data and very specific conversation examples that led them to completely rethink their target markets for a multi-million dollar night club venue. We learned that they were targeting the absolutely wrong audience. Today, their presence and participation with the right audience has led the night club to become very successful. Just as important as the constantly evolving set of tools within Shoutlet is the opportunities for constant learning and training provided by the Shoutlet team. New opportunities to learn and become more immersed in the social space are available every day, and our own experience and skill sets with Proof's team has really expanded our ability to be an adviser and partner with our clients' social media programs. I couldn't be more pleased with Shoutlet as a platform, and the friendly dedicated team of professionals they've assembled. I urge you to meet with them, get to know Shoutlet and take your social media efforts to the next level.
Dan Geary profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Shoutlet
8.0
Filtering out noise/spam
12mass
Shoutlet
8.0

Publishing

12mass
Shoutlet
8.3
Content planning and scheduling
12mass
Shoutlet
8.0
Audience targeting
12mass
Shoutlet
8.0
Workflow management
12mass
Shoutlet
9.0

Engagement

12mass
Shoutlet
9.0
Automated routing and prioritization
12mass
Shoutlet
9.0
Customer interaction histories
12mass
Shoutlet
9.0

Marketing

12mass
Shoutlet
8.7
Lead generation
12mass
Shoutlet
8.0
Content marketing
12mass
Shoutlet
9.0
Campaigns and promotions
12mass
Shoutlet
9.0

Channel coverage/integration

12mass
Shoutlet
9.0
Twitter
12mass
Shoutlet
9.0
Facebook
12mass
Shoutlet
9.0
LinkedIn
12mass
Shoutlet
9.0
Google+
12mass
Shoutlet
9.0

Reporting/analytics

12mass
Shoutlet
7.7
Campaign success analytics
12mass
Shoutlet
8.0
Real-time tracking
12mass
Shoutlet
8.0
Competitor analysis
12mass
Shoutlet
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Quick execution of social contests that easily adapt to mobile and can be launched on social channels and brand-channel websites simultaneously.
  • Identifying key influencers within a social community.
  • Planning and organizing effective content distribution for multiple brands and multiple social channels.
Dan Geary profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The cost of the product is steep and business leaders aren't totally convinced of social media's value so it's a hard to sell to leadership.
  • There's a lot of competition. There are some social media management tools that integrate much more with sales platforms that help show ROI better.
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Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
Shoutlet1.3
Based on 24 answers
Already getting a lot out of it and we've only scratched the surface of what we can do with the platform.
Troy Sympson profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Shoutlet7.7
Based on 4 answers
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
Lisa Adams profile photo

Performance

No score
No answers yet
No answers on this topic
Shoutlet7.3
Based on 1 answer
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
Lisa Adams profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Shoutlet7.3
Based on 1 answer
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
Lisa Adams profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation management. We also currently use Radian6 in conjunction with the tool.
Alissa Calomino profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Being a Shoutlet reseller has given us a positive ROI on our social media platform investment. We are able to offer our clients an affordable, yet extremely robust, social media management platform to help increase the ROI of their social media initiatives.
  • As an agency, we are able to provide extremely fast customer service to our clients because we are all able to receive notifications in the same way and at the same time.
  • Shoutlet's customer service representatives are very easy to get ahold of and have always responded with an action plan on an almost immediate basis. Since they're so quick at customer service, we're able to provide our clients with great customer service as a result.
Carie Schelfhaudt profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Shoutlet

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details