What users are saying about
12 Ratings
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Top Rated
2191 Ratings
12 Ratings
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Score 9.7 out of 100

Marketo

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Top Rated
2191 Ratings
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Score 8 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Marketo

Maintaining [a] database and sending out emails for campaigns and webinars are the best ways to use Marketo. We always want to use Marketo in our reports because it helps us to define our problems and the solutions we need to do. Lastly, it is connected to one of our CRM, where we [are] able to have a smooth process to make enhancements.Less appropriate will always be the glitches that we encounter or security measures that need when we upload a lot of bad data so that we can minimize uploading that kind of data.
Rodolfo Cardeno | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Marketo
7.9
WYSIWYG email editor
360 Campaigner
10.0
Marketo
7.1
Dynamic content
360 Campaigner
9.0
Marketo
7.4
Ability to test dynamic content
360 Campaigner
10.0
Marketo
7.7
Landing pages
360 Campaigner
10.0
Marketo
7.4
A/B testing
360 Campaigner
9.0
Marketo
8.0
Mobile optimization
360 Campaigner
10.0
Marketo
7.1
Email deliverability reporting
360 Campaigner
9.0
Marketo
8.5
List management
360 Campaigner
9.0
Marketo
8.8
Triggered drip sequences
360 Campaigner
10.0
Marketo
8.8

Lead Management

360 Campaigner
9.8
Marketo
8.3
Lead nurturing
360 Campaigner
10.0
Marketo
8.5
Lead scoring and grading
360 Campaigner
10.0
Marketo
8.5
Data quality management
360 Campaigner
10.0
Marketo
8.0
Automated sales alerts and tasks
360 Campaigner
9.0
Marketo
8.3

Campaign Management

360 Campaigner
9.5
Marketo
7.4
Calendaring
360 Campaigner
9.0
Marketo
6.7
Event/webinar marketing
360 Campaigner
10.0
Marketo
8.2

Social Media Marketing

360 Campaigner
10.0
Marketo
6.6
Social sharing and campaigns
360 Campaigner
10.0
Marketo
7.1
Social profile integration
360 Campaigner
10.0
Marketo
6.0

Reporting & Analytics

360 Campaigner
9.3
Marketo
7.2
Dashboards
360 Campaigner
9.0
Marketo
7.2
Standard reports
360 Campaigner
10.0
Marketo
7.2
Custom reports
360 Campaigner
9.0
Marketo
7.1

Platform & Infrastructure

360 Campaigner
9.3
Marketo
7.8
API
360 Campaigner
9.0
Marketo
8.4
Role-based workflow & approvals
360 Campaigner
9.0
Marketo
7.7
Customizability
360 Campaigner
10.0
Marketo
7.7
Integration with Salesforce.com
360 Campaigner
9.0
Marketo
8.7
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Marketo
7.4
Integration with SugarCRM
360 Campaigner
10.0
Marketo
6.9

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Marketo

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Marketo

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 6.7
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.9
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Marketo

Marketo is more user friendly and works better for us. It is more intuitive and straightforward. Steps are easier to follow and the setup was easier. It was also cheaper than other sources and included more options. More training options were included which helped the ramp-up period
Jessica Giunta | TrustRadius Reviewer

Scalability

360 Campaigner

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.6
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Marketo
8.2

Likelihood to Renew

360 Campaigner
Marketo
7.4

Usability

360 Campaigner
Marketo
5.0

Reliability and Availability

360 Campaigner
Marketo
8.2

Performance

360 Campaigner
Marketo
7.4

Support Rating

360 Campaigner
Marketo
6.7

In-Person Training

360 Campaigner
Marketo
7.9

Online Training

360 Campaigner
Marketo
5.4

Implementation Rating

360 Campaigner
Marketo
7.3

Scalability

360 Campaigner
Marketo
8.6

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