360 Campaigner vs. ABM Essentials, powered by Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 8.8 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
ABM Essentials, powered by Marketo Engage
Score 8.0 out of 10
N/A
ABM Essentials, powered by Marketo Engage, is a layer of the Marketo platform that sits on top of the Marketing Automation piece and allows users to approach campaigns from the account perspective, as well as individual decision-makers within accounts. It includes features for account targeting and management, personalized cross-channel engagement, and revenue-based account analytics.N/A
Pricing
360 CampaignerABM Essentials, powered by Marketo Engage
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
No answers on this topic
Offerings
Pricing Offerings
360 CampaignerABM Essentials, powered by Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Community Pulse
360 CampaignerABM Essentials, powered by Marketo Engage
Top Pros
Top Cons
Features
360 CampaignerABM Essentials, powered by Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
25% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content9.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing9.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings00 Ratings
List management9.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
27% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
Lead nurturing10.01 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
26% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing10.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
32% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
24% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Custom reports9.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
25% above category average
ABM Essentials, powered by Marketo Engage
-
Ratings
API9.01 Ratings00 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability10.01 Ratings00 Ratings
Integration with Salesforce.com9.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
360 CampaignerABM Essentials, powered by Marketo Engage
Small Businesses
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SALESmanago
Score 9.8 out of 10
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Score 7.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
PFL Direct Mail Platform
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Score 9.5 out of 10
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User Ratings
360 CampaignerABM Essentials, powered by Marketo Engage
Likelihood to Recommend
10.0
(1 ratings)
8.0
(3 ratings)
User Testimonials
360 CampaignerABM Essentials, powered by Marketo Engage
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Adobe
In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
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Adobe
  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
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Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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Adobe
  • Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
  • Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
  • Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Adobe
It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint® partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Adobe
  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing