360 Campaigner vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Adobe Marketo Engage
Score 8.0 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
360 CampaignerAdobe Marketo Engage
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
No answers on this topic
Offerings
Pricing Offerings
360 CampaignerAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Features
360 CampaignerAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
21% above category average
Adobe Marketo Engage
7.8
991 Ratings
1% above category average
WYSIWYG email editor10.01 Ratings7.6900 Ratings
Dynamic content9.01 Ratings7.1876 Ratings
Ability to test dynamic content10.01 Ratings7.3855 Ratings
Landing pages10.01 Ratings7.7918 Ratings
A/B testing9.01 Ratings8.0903 Ratings
Mobile optimization10.01 Ratings7.7875 Ratings
Email deliverability reporting9.01 Ratings7.6959 Ratings
List management9.01 Ratings8.4956 Ratings
Triggered drip sequences10.01 Ratings8.6866 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
22% above category average
Adobe Marketo Engage
8.1
959 Ratings
3% above category average
Lead nurturing automation10.01 Ratings8.6934 Ratings
Lead scoring and grading10.01 Ratings8.4909 Ratings
Data quality management10.01 Ratings7.7907 Ratings
Automated sales alerts and tasks9.01 Ratings7.7861 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
Adobe Marketo Engage
7.6
887 Ratings
0% below category average
Calendaring9.01 Ratings7.3717 Ratings
Event/webinar marketing10.01 Ratings7.9848 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
27% above category average
Adobe Marketo Engage
7.4
554 Ratings
3% below category average
Social sharing and campaigns10.01 Ratings7.6545 Ratings
Social profile integration10.01 Ratings7.2375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
22% above category average
Adobe Marketo Engage
7.6
960 Ratings
2% above category average
Dashboards9.01 Ratings7.6902 Ratings
Standard reports10.01 Ratings7.7940 Ratings
Custom reports9.01 Ratings7.4895 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Adobe Marketo Engage
8.1
951 Ratings
6% above category average
API9.01 Ratings8.4819 Ratings
Role-based workflow & approvals9.01 Ratings8.0696 Ratings
Customizability10.01 Ratings7.9842 Ratings
Integration with Salesforce.com9.01 Ratings9.1820 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings7.9281 Ratings
Integration with SugarCRM10.01 Ratings7.6183 Ratings
Best Alternatives
360 CampaignerAdobe Marketo Engage
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
360 CampaignerAdobe Marketo Engage
Likelihood to Recommend
10.0
(1 ratings)
8.1
(1143 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(146 ratings)
Usability
-
(0 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
-
(0 ratings)
8.6
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
-
(0 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.2
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
360 CampaignerAdobe Marketo Engage
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
360 Campaigner
No answers on this topic
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
360 Campaigner
No answers on this topic
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
360 Campaigner
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
360 Campaigner
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
360 Campaigner
No answers on this topic
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
360 Campaigner
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
360 Campaigner
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
360 Campaigner
No answers on this topic
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Contract Terms and Pricing Model
360 Campaigner
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
360 Campaigner
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of an example workflow, built using drag-and-dropScreenshot of where lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - these display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise