What users are saying about
15 Ratings
38 Ratings
15 Ratings
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Score 9.1 out of 100
38 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
7.8

Ontraport

78%
360 Campaigner ranks higher in 7/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.2
82%
16 Ratings

Dynamic content

9.0
90%
1 Rating
10.0
100%
13 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.3
83%
7 Ratings

Landing pages

10.0
100%
1 Rating
7.9
79%
15 Ratings

A/B testing

9.0
90%
1 Rating
9.9
99%
12 Ratings

Mobile optimization

10.0
100%
1 Rating
8.4
84%
10 Ratings

Email deliverability reporting

9.0
90%
1 Rating
4.4
44%
29 Ratings

List management

9.0
90%
1 Rating
3.1
31%
15 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.8
98%
13 Ratings

Lead Management

9.8

360 Campaigner

98%
4.4

Ontraport

44%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
7.1
71%
15 Ratings

Lead scoring and grading

10.0
100%
1 Rating
2.4
24%
13 Ratings

Data quality management

10.0
100%
1 Rating
2.7
27%
14 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
5.2
52%
15 Ratings

Campaign Management

9.5

360 Campaigner

95%
7.7

Ontraport

77%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
6.2
62%
5 Ratings

Event/webinar marketing

10.0
100%
1 Rating
9.3
93%
8 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
7.1

Ontraport

71%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
7.1
71%
3 Ratings

Social profile integration

10.0
100%
1 Rating
7.2
72%
4 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
7.3

Ontraport

73%
360 Campaigner ranks higher in 2/3 features

Dashboards

9.0
90%
1 Rating
9.0
90%
14 Ratings

Standard reports

10.0
100%
1 Rating
3.1
31%
11 Ratings

Custom reports

9.0
90%
1 Rating
10.0
100%
9 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
7.3

Ontraport

73%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
3.1
31%
11 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
9.0
90%
9 Ratings

Customizability

10.0
100%
1 Rating
10.0
100%
12 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
7.3
73%
1 Rating

Integration with SugarCRM

10.0
100%
1 Rating
7.3
73%
1 Rating

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
3.1

Ontraport

31%
19 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
9.1

Ontraport

91%
8 Ratings

Usability

360 Campaigner

N/A
0 Ratings
7.8

Ontraport

78%
3 Ratings

Performance

360 Campaigner

N/A
0 Ratings
7.7

Ontraport

77%
8 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
9.0

Ontraport

90%
6 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
9.1

Ontraport

91%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
9.1

Ontraport

91%
4 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
8.2

Ontraport

82%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
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Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Ontraport

Starting Price

$29 per month

Editions & Modules

Ontraport editions and modules pricing
EditionModules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$14

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Ontraport offers a variety of plans to choose from based on the features you need. Pricing adjusts with the number of contacts in your database and users in your account. You can choose a monthly or annual plan, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in your account quickly and easily. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.

Likelihood to Renew

360 Campaigner

No answers on this topic

Ontraport

My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review

Usability

360 Campaigner

No answers on this topic

Ontraport

The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review

Performance

360 Campaigner

No answers on this topic

Ontraport

Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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Support Rating

360 Campaigner

No answers on this topic

Ontraport

The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review

In-Person Training

360 Campaigner

No answers on this topic

Ontraport

I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

Ontraport

If you know your business, ONTRAPORT is easy
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
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Scalability

360 Campaigner

No answers on this topic

Ontraport

With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Read full review

Screenshots

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