What users are saying about
4 Ratings
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Score 5 out of 100
7 Ratings
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Score 10 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
emfluence Marketing Platform
8.9
WYSIWYG email editor
ActiveDEMAND
9.2
emfluence Marketing Platform
10.0
Dynamic content
ActiveDEMAND
9.6
emfluence Marketing Platform
9.0
Ability to test dynamic content
ActiveDEMAND
9.6
emfluence Marketing Platform
10.0
Landing pages
ActiveDEMAND
9.0
emfluence Marketing Platform
8.5
A/B testing
ActiveDEMAND
9.6
emfluence Marketing Platform
8.6
Mobile optimization
ActiveDEMAND
9.6
emfluence Marketing Platform
7.9
Email deliverability reporting
ActiveDEMAND
9.6
emfluence Marketing Platform
10.0
List management
ActiveDEMAND
9.2
emfluence Marketing Platform
8.0
Triggered drip sequences
ActiveDEMAND
9.6
emfluence Marketing Platform
8.5

Lead Management

ActiveDEMAND
9.0
emfluence Marketing Platform
8.4
Lead nurturing
ActiveDEMAND
9.6
emfluence Marketing Platform
9.6
Lead scoring and grading
ActiveDEMAND
9.0
emfluence Marketing Platform
7.9
Data quality management
ActiveDEMAND
8.6
emfluence Marketing Platform
8.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
emfluence Marketing Platform
7.7

Campaign Management

ActiveDEMAND
9.4
emfluence Marketing Platform
8.8
Calendaring
ActiveDEMAND
9.6
emfluence Marketing Platform
8.5
Event/webinar marketing
ActiveDEMAND
9.2
emfluence Marketing Platform
9.0

Social Media Marketing

ActiveDEMAND
8.6
emfluence Marketing Platform
8.8
Social sharing and campaigns
ActiveDEMAND
8.6
emfluence Marketing Platform
8.5
Social profile integration
ActiveDEMAND
8.6
emfluence Marketing Platform
9.0

Reporting & Analytics

ActiveDEMAND
9.2
emfluence Marketing Platform
7.0
Dashboards
ActiveDEMAND
8.8
emfluence Marketing Platform
10.0
Standard reports
ActiveDEMAND
9.2
emfluence Marketing Platform
6.0
Custom reports
ActiveDEMAND
9.6
emfluence Marketing Platform
5.0

Platform & Infrastructure

ActiveDEMAND
9.6
emfluence Marketing Platform
8.5
API
ActiveDEMAND
9.0
emfluence Marketing Platform
9.0
Role-based workflow & approvals
ActiveDEMAND
9.0
emfluence Marketing Platform
9.0
Customizability
ActiveDEMAND
9.6
emfluence Marketing Platform
8.5
Integration with Salesforce.com
ActiveDEMAND
10.0
emfluence Marketing Platform
7.4
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
emfluence Marketing Platform
8.5
Integration with SugarCRM
ActiveDEMAND
10.0
emfluence Marketing Platform

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

emfluence Marketing Platform

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
emfluence Marketing Platform
10.0

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