What users are saying about
5 Ratings
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Score 9 out of 100
8 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
8.4

emfluence Marketing Platform

84%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
9.1
91%
6 Ratings

Dynamic content

9.6
96%
2 Ratings
8.6
86%
6 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
8.2
82%
6 Ratings

Landing pages

9.0
90%
2 Ratings
8.2
82%
4 Ratings

A/B testing

9.6
96%
2 Ratings
8.2
82%
5 Ratings

Mobile optimization

9.6
96%
2 Ratings
7.7
77%
5 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
9.1
91%
10 Ratings

List management

9.2
92%
2 Ratings
8.2
82%
6 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.2
82%
4 Ratings

Lead Management

9.0

ActiveDEMAND

90%
8.1

emfluence Marketing Platform

81%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
9.1
91%
5 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
7.7
77%
4 Ratings

Data quality management

8.6
86%
2 Ratings
8.2
82%
4 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
7.3
73%
3 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
8.4

emfluence Marketing Platform

84%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
8.2
82%
3 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
8.6
86%
3 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
8.4

emfluence Marketing Platform

84%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
8.2
82%
3 Ratings

Social profile integration

8.6
86%
2 Ratings
8.6
86%
3 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.7

emfluence Marketing Platform

67%
ActiveDEMAND ranks higher in 2/3 features

Dashboards

8.8
88%
2 Ratings
9.1
91%
6 Ratings

Standard reports

9.2
92%
2 Ratings
7.3
73%
6 Ratings

Custom reports

9.6
96%
2 Ratings
3.6
36%
6 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.2

emfluence Marketing Platform

82%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.6
86%
3 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.6
86%
3 Ratings

Customizability

9.6
96%
2 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
7.3
73%
2 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
8.2
82%
2 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
9.1

emfluence Marketing Platform

91%
6 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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emfluence Digital Marketing

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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emfluence Digital Marketing

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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emfluence Digital Marketing

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

emfluence Marketing Platform

Starting Price

$0 per month

Editions & Modules

emfluence Marketing Platform editions and modules pricing
EditionModules
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.002
Up to 80,000 Active Emails$1000.003
Up to 100,000 Active Emails$1200.004
Up to 150,000 Active Emails$1500.005
Up to 200,000 Active Emails$1800.006
Up to 250,000 Active Emails$2000.007
Up to 500,000 Active Emails$3200.008
Up to 1,000,000 Active Emails$4200.009
More than 1,000,000 Active EmailsCustom10

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required $2500.00

Additional Details

The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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emfluence Digital Marketing

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review

emfluence Digital Marketing

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review

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