What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

emfluence Marketing Platform

4 Ratings
Score 9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
emfluence Marketing Platform
8.4
WYSIWYG email editor
ActiveDEMAND
9.2
emfluence Marketing Platform
8.5
Dynamic content
ActiveDEMAND
9.6
emfluence Marketing Platform
8.7
Ability to test dynamic content
ActiveDEMAND
9.6
emfluence Marketing Platform
8.5
Landing pages
ActiveDEMAND
9.0
emfluence Marketing Platform
8.5
A/B testing
ActiveDEMAND
9.6
emfluence Marketing Platform
8.7
Mobile optimization
ActiveDEMAND
9.6
emfluence Marketing Platform
8.0
Email deliverability
ActiveDEMAND
9.6
emfluence Marketing Platform
9.0
List management
ActiveDEMAND
9.2
emfluence Marketing Platform
8.0
Triggered drip sequences
ActiveDEMAND
9.6
emfluence Marketing Platform
8.0

Lead Management

ActiveDEMAND
9.0
emfluence Marketing Platform
8.0
Lead nurturing
ActiveDEMAND
9.6
emfluence Marketing Platform
8.0
Lead scoring and grading
ActiveDEMAND
9.0
emfluence Marketing Platform
7.0
Data quality management
ActiveDEMAND
8.6
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
emfluence Marketing Platform
8.0

Campaign Management

ActiveDEMAND
9.4
emfluence Marketing Platform
10.0
Calendaring
ActiveDEMAND
9.6
emfluence Marketing Platform
10.0
Event/webinar marketing
ActiveDEMAND
9.2
emfluence Marketing Platform
10.0

Social Media Marketing

ActiveDEMAND
8.6
emfluence Marketing Platform
10.0
Social sharing and campaigns
ActiveDEMAND
8.6
emfluence Marketing Platform
10.0
Social profile integration
ActiveDEMAND
8.6
emfluence Marketing Platform
10.0

Reporting & Analytics

ActiveDEMAND
9.2
emfluence Marketing Platform
8.4
Dashboards
ActiveDEMAND
8.8
emfluence Marketing Platform
8.5
Standard reports
ActiveDEMAND
9.2
emfluence Marketing Platform
8.5
Custom reports
ActiveDEMAND
9.6
emfluence Marketing Platform
8.2

Platform & Infrastructure

ActiveDEMAND
9.6
emfluence Marketing Platform
8.3
API
ActiveDEMAND
9.0
emfluence Marketing Platform
8.0
Role-based workflow & approvals
ActiveDEMAND
9.0
emfluence Marketing Platform
8.0
Customizability
ActiveDEMAND
9.6
emfluence Marketing Platform
9.0
Integration with Salesforce.com
ActiveDEMAND
10.0
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
emfluence Marketing Platform
Integration with SugarCRM
ActiveDEMAND
10.0
emfluence Marketing Platform

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
Adam Pane profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Adam Pane profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.