What users are saying about
4 Ratings
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Top Rated
336 Ratings
4 Ratings
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Score 5 out of 100

Keap

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Top Rated
336 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Keap

I would suggest that any small business from 1 - 25 employees take a look at Keap. Whether you're selling services or products, whether you sell with a sales team or completely online, Keap has solutions that can help your business run so much more efficiently. On top of that, the follow-up and marketing tools will help you convert more traffic to leads and more leads to customers.
Tyler Garns | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Keap
7.3
WYSIWYG email editor
ActiveDEMAND
9.2
Keap
7.7
Dynamic content
ActiveDEMAND
9.6
Keap
6.7
Ability to test dynamic content
ActiveDEMAND
9.6
Keap
5.0
Landing pages
ActiveDEMAND
9.0
Keap
7.4
A/B testing
ActiveDEMAND
9.6
Keap
6.5
Mobile optimization
ActiveDEMAND
9.6
Keap
6.8
Email deliverability reporting
ActiveDEMAND
9.6
Keap
8.4
List management
ActiveDEMAND
9.2
Keap
8.9
Triggered drip sequences
ActiveDEMAND
9.6
Keap
8.5

Lead Management

ActiveDEMAND
9.0
Keap
7.8
Lead nurturing
ActiveDEMAND
9.6
Keap
8.3
Lead scoring and grading
ActiveDEMAND
9.0
Keap
6.9
Data quality management
ActiveDEMAND
8.6
Keap
7.1
Automated sales alerts and tasks
ActiveDEMAND
8.6
Keap
9.0

Campaign Management

ActiveDEMAND
9.4
Keap
7.9
Calendaring
ActiveDEMAND
9.6
Keap
8.5
Event/webinar marketing
ActiveDEMAND
9.2
Keap
7.3

Social Media Marketing

ActiveDEMAND
8.6
Keap
5.4
Social sharing and campaigns
ActiveDEMAND
8.6
Keap
5.7
Social profile integration
ActiveDEMAND
8.6
Keap
5.0

Reporting & Analytics

ActiveDEMAND
9.2
Keap
7.2
Dashboards
ActiveDEMAND
8.8
Keap
7.0
Standard reports
ActiveDEMAND
9.2
Keap
7.6
Custom reports
ActiveDEMAND
9.6
Keap
7.0

Platform & Infrastructure

ActiveDEMAND
9.6
Keap
6.9
API
ActiveDEMAND
9.0
Keap
8.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Keap
7.4
Customizability
ActiveDEMAND
9.6
Keap
7.2
Integration with Salesforce.com
ActiveDEMAND
10.0
Keap
6.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Keap
6.5
Integration with SugarCRM
ActiveDEMAND
10.0
Keap
6.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Keap

  • Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
  • CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
  • Innovation - they were one of the first in the market and are still innovating to make the product better.
Mandy Brasser | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Keap

  • Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
  • My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
  • The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Samantha Bennett | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 7.0
Based on 27 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Keap

Keap is in a little bit of a different league as it's more of an all-in-one but there are similarities and differences that are worth comparing. Keap is a more comprehensive tool where you're getting most of your key business management features ranging from invoicing to email marketing and everything in between. One of the biggest benefits to the solo CEO or business owner with a small team is the ability to eliminate the cost of all those other applications. What's lacking in Keap that you'll find in the other CRMs (like Pipedrive and Zoho specifically) is reporting, customizable views and dashboards, and better role-based permissions and controls. This is specifically referring to Keap Pro and Max (not Keap Classic).
CJ Smith | TrustRadius Reviewer

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 3 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Keap

  • I’ve generated leads and closed business with Keap non-stop since 2008
  • Keap notifies my team around the world when a lead, sale, or issue comes in
  • Keap automation does the work of at least two to three people 24/7 since 2008
Wes Schaeffer | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Keap Editions & Modules

Edition
Lite$79.001
Pro$169.001
Max$199.001
  1. per month
Additional Pricing Details
Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Keap
8.3

Likelihood to Renew

ActiveDEMAND
Keap
7.5

Usability

ActiveDEMAND
Keap
6.6

Reliability and Availability

ActiveDEMAND
Keap
9.1

Performance

ActiveDEMAND
Keap
9.1

Support Rating

ActiveDEMAND
Keap
7.0

In-Person Training

ActiveDEMAND
Keap
8.6

Online Training

ActiveDEMAND
Keap
9.5

Implementation Rating

ActiveDEMAND
Keap
8.0

Scalability

ActiveDEMAND
Keap
8.0

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