What users are saying about
4 Ratings
220 Ratings
4 Ratings
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Score 5.1 out of 100
220 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Keap

Keap is well suited for any size company and can suit a wide variety of purposes, from basic customer management to email campaigns, to landing pages, to a variety of integrations to address even the most creative of scenarios. I can't think of any scenario that Keap is not well suited to address.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Keap
WYSIWYG email editor
ActiveDEMAND
9.2
Keap
Dynamic content
ActiveDEMAND
9.6
Keap
Ability to test dynamic content
ActiveDEMAND
9.6
Keap
Landing pages
ActiveDEMAND
9.0
Keap
A/B testing
ActiveDEMAND
9.6
Keap
Mobile optimization
ActiveDEMAND
9.6
Keap
Email deliverability reporting
ActiveDEMAND
9.6
Keap
List management
ActiveDEMAND
9.2
Keap
Triggered drip sequences
ActiveDEMAND
9.6
Keap

Lead Management

ActiveDEMAND
9.0
Keap
Lead nurturing
ActiveDEMAND
9.6
Keap
Lead scoring and grading
ActiveDEMAND
9.0
Keap
Data quality management
ActiveDEMAND
8.6
Keap
Automated sales alerts and tasks
ActiveDEMAND
8.6
Keap

Campaign Management

ActiveDEMAND
9.4
Keap
Calendaring
ActiveDEMAND
9.6
Keap
Event/webinar marketing
ActiveDEMAND
9.2
Keap

Social Media Marketing

ActiveDEMAND
8.6
Keap
Social sharing and campaigns
ActiveDEMAND
8.6
Keap
Social profile integration
ActiveDEMAND
8.6
Keap

Reporting & Analytics

ActiveDEMAND
9.2
Keap
Dashboards
ActiveDEMAND
8.8
Keap
Standard reports
ActiveDEMAND
9.2
Keap
Custom reports
ActiveDEMAND
9.6
Keap

Platform & Infrastructure

ActiveDEMAND
9.6
Keap
API
ActiveDEMAND
9.0
Keap
Role-based workflow & approvals
ActiveDEMAND
9.0
Keap
Customizability
ActiveDEMAND
9.6
Keap
Integration with Salesforce.com
ActiveDEMAND
10.0
Keap
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Keap
Integration with SugarCRM
ActiveDEMAND
10.0
Keap

Sales Force Automation

ActiveDEMAND
Keap
7.9
Customer data management / contact management
ActiveDEMAND
Keap
8.5
Workflow management
ActiveDEMAND
Keap
7.9
Opportunity management
ActiveDEMAND
Keap
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
Keap
7.6
Quote & order management
ActiveDEMAND
Keap
7.0
Interaction tracking
ActiveDEMAND
Keap
7.9

Marketing Automation

ActiveDEMAND
Keap
8.3
Lead management
ActiveDEMAND
Keap
8.1
Email marketing
ActiveDEMAND
Keap
8.5

CRM Project Management

ActiveDEMAND
Keap
7.9
Task management
ActiveDEMAND
Keap
8.2
Billing and invoicing management
ActiveDEMAND
Keap
8.8
Reporting
ActiveDEMAND
Keap
6.6

CRM Reporting & Analytics

ActiveDEMAND
Keap
7.3
Pipeline visualization
ActiveDEMAND
Keap
7.3

Customization

ActiveDEMAND
Keap
8.3
Custom fields
ActiveDEMAND
Keap
8.8
Custom objects
ActiveDEMAND
Keap
8.6
API for custom integration
ActiveDEMAND
Keap
7.7

Platform

ActiveDEMAND
Keap
6.9
Mobile access
ActiveDEMAND
Keap
6.9

Security

ActiveDEMAND
Keap
8.7
Role-based user permissions
ActiveDEMAND
Keap
8.7

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Keap

  • The strongest part of Keap/Infusionsoft is the CRM side for contacts and companies. The contact view is very robust, with everything from basic data points to form submissions, campaigns past and present, purchases, tags, web site profile, opportunities, and tons of customization is available with custom fields. Every business needs custom fields for segmentation, lead management, and reporting. It is very robust here.
  • The email builder is very simple and quick to use. The drag and drop functionality with built-in templates makes it a breeze to set up any kind of email from a beautiful marketing blast to a simple automated sales follow-up. Tagging from email clicks is also great for triggering other actions or notifications to reps for follow up. Emails are mobile responsive, too, without any extra coding or fiddling.
  • This has my favorite campaign builder. Simply pick a goal that triggers actions and then build our sequences with very robust if/then conditional logic. You can build campaigns as simple as an opt-in form with notification or follow-up or a 30-touch account-based marketing campaign all on the same canvas which is so swift and easy to edit.
Bailey Witt, MBA | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Keap

  • I would like to see Infusionsoft's functions being sold a la carte; my business utilizes the marketing and CRM features exhaustively but does not touch the sales and transaction processing features. It would be nice to pay for only what we use.
  • There is a mobile Infusionsoft application available on phones, but building marketing campaigns is not an option here. It would be nice to be able to build campaigns, even rudimentary, from a cell device.
  • I adore Infusionsoft but would love for it to be made more affordable.
Maddy Braswell | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 5.3
Based on 11 answers
Buyer beware. Be prepared to invest many hours if you plan to manage this application yourself. This is true of any automation solution. Can you take classes and go to University again and become a great marketing automation expert yourself? Yes, probably. But should you be investing your highest and most productive use of time building out Infusionsoft. Not likely.Which means you need to plan on finding someone you can trust and that is the plain truth. There are many qualified consultants who have sufficient sales, marketing, business, content, life and Infusionsoft experience to help you get results. But far too many people decry this as an all in one solution that is easy to use. This will never be the case even though the product development team is constantly working to make it a better product and easier to use.We don't make our own paper clips for a reason. We outsource all the time. We have to make really informed decisions on the solutions we use and then commit to learning best practices for marketing regardless of the platform.Do not expect to pay someone less than $150-$250 per hour to really make this application sing. Or pay them for training or internal services and then kick yourself.
Clifford Jones | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.8
Based on 5 answers
Craig Jacobson | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

In-Person Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Keap

I have compared Blue Orchid Marketing, which we left because it was not as robust. I also compared other products that were as robust but cost a LOT more than Infusionsoft! I also spoke with people using different products and this is bar far the simplest to use and to make life work faster and better with automation
Rachel Campbell | TrustRadius Reviewer

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Keap

Keap 2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Keap

  • We have many automated marketing funnels built in Infusionsoft for various campaigns and tasks. One campaign we've built, though, is solely responsible for just under $2 million in revenue in 2017. The campaign is completely automated. There is no input required from the marketing department. E-mails are sent automatically, fulfillment lists for products and direct mail marketing pieces are sent to fulfillment houses automatically, our telemarking dialer system is loaded automatically, text messages are sent automatically, and customer are automatically removed from sequences and put into other sequences based on their actions, such as purchasing a product or requesting to be removed from the marketing list.
Nicholas Kouvatsos | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
starting at $99*

* prerequisite for all new customers

Keap Editions & Modules

Edition
Keap Grow$791
Keap Pro$1491
Infusionsoft by Keap$1991
  1. per month
Additional Pricing Details
Pricing starts at $79. Visit our website to start a demo and learn more about our pricing and promotions at https://keap.com/pricing.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Keap
7.9

Likelihood to Renew

ActiveDEMAND
Keap
1.2

Usability

ActiveDEMAND
Keap
5.3

Reliability and Availability

ActiveDEMAND
Keap
8.8

Performance

ActiveDEMAND
Keap
7.7

Support Rating

ActiveDEMAND
Keap
2.0

In-Person Training

ActiveDEMAND
Keap
8.6

Online Training

ActiveDEMAND
Keap
9.5

Implementation Rating

ActiveDEMAND
Keap
8.0

Scalability

ActiveDEMAND
Keap
2.0

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