What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Kenshoo Infinity Suite

26 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Kenshoo Infinity Suite
WYSIWYG email editor
ActiveDEMAND
9.2
Kenshoo Infinity Suite
Dynamic content
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Ability to test dynamic content
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Landing pages
ActiveDEMAND
9.0
Kenshoo Infinity Suite
A/B testing
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Mobile optimization
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Email deliverability
ActiveDEMAND
9.6
Kenshoo Infinity Suite
List management
ActiveDEMAND
9.2
Kenshoo Infinity Suite
Triggered drip sequences
ActiveDEMAND
9.6
Kenshoo Infinity Suite

Lead Management

ActiveDEMAND
9.0
Kenshoo Infinity Suite
Lead nurturing
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Lead scoring and grading
ActiveDEMAND
9.0
Kenshoo Infinity Suite
Data quality management
ActiveDEMAND
8.6
Kenshoo Infinity Suite
Automated sales alerts and tasks
ActiveDEMAND
8.6
Kenshoo Infinity Suite

Campaign Management

ActiveDEMAND
9.4
Kenshoo Infinity Suite
Calendaring
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Event/webinar marketing
ActiveDEMAND
9.2
Kenshoo Infinity Suite

Social Media Marketing

ActiveDEMAND
8.6
Kenshoo Infinity Suite
Social sharing and campaigns
ActiveDEMAND
8.6
Kenshoo Infinity Suite
Social profile integration
ActiveDEMAND
8.6
Kenshoo Infinity Suite

Reporting & Analytics

ActiveDEMAND
9.2
Kenshoo Infinity Suite
Dashboards
ActiveDEMAND
8.8
Kenshoo Infinity Suite
Standard reports
ActiveDEMAND
9.2
Kenshoo Infinity Suite
Custom reports
ActiveDEMAND
9.6
Kenshoo Infinity Suite

Platform & Infrastructure

ActiveDEMAND
9.6
Kenshoo Infinity Suite
API
ActiveDEMAND
9.0
Kenshoo Infinity Suite
Role-based workflow & approvals
ActiveDEMAND
9.0
Kenshoo Infinity Suite
Customizability
ActiveDEMAND
9.6
Kenshoo Infinity Suite
Integration with Salesforce.com
ActiveDEMAND
10.0
Kenshoo Infinity Suite
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Kenshoo Infinity Suite
Integration with SugarCRM
ActiveDEMAND
10.0
Kenshoo Infinity Suite

Ad Network Integration

ActiveDEMAND
Kenshoo Infinity Suite
6.0
Data Transfer
ActiveDEMAND
Kenshoo Infinity Suite
6.4
DSP integration
ActiveDEMAND
Kenshoo Infinity Suite
5.6

Ad Campaigns

ActiveDEMAND
Kenshoo Infinity Suite
5.6
Ad campaign creation
ActiveDEMAND
Kenshoo Infinity Suite
5.8
Ad deployment
ActiveDEMAND
Kenshoo Infinity Suite
5.7
Display advertising
ActiveDEMAND
Kenshoo Infinity Suite
5.5
Ad display and retargeting segmentation
ActiveDEMAND
Kenshoo Infinity Suite
5.5
Sequence targeting
ActiveDEMAND
Kenshoo Infinity Suite
5.2

Ad Reporting & Analytics

ActiveDEMAND
Kenshoo Infinity Suite
7.2
Ad dashboards
ActiveDEMAND
Kenshoo Infinity Suite
6.8
Ad performance reports
ActiveDEMAND
Kenshoo Infinity Suite
6.9
Ad conversion tracking
ActiveDEMAND
Kenshoo Infinity Suite
6.7
Ad attribution reporting
ActiveDEMAND
Kenshoo Infinity Suite
7.1
Cross-channel ad management
ActiveDEMAND
Kenshoo Infinity Suite
8.5
Ad forecasting and optimization
ActiveDEMAND
Kenshoo Infinity Suite
7.3

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Integration with amazon
  • Integration with pinterest
  • Clean UI
Eamonn Kelly profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Efficiency and ease of use not 100% A+
Kieran Dunn profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
Eamonn Kelly profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Kenshoo helps us achieve our client's target ROI as their bidding algorithm seems to be more sophisticated than what we've seen with competing products such as Marin and DoubleClick.
  • Cross Platform tests have been conducted (on a smaller scale) to assess ease of management and ROAS driven by automated bid policies between Kenshoo, Marin, and DS. Kenshoo provided the best net positive ROAS results but scored less favorably in terms of ease of use/user adoption.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Kenshoo Infinity Suite Editions & Modules
Kenshoo Infinity Suite
Additional Pricing Details