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Score 10 out of 101
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Score 7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Mautic Marketing Automation

It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mautic Marketing Automation
7.1
WYSIWYG email editor
ActiveDEMAND
9.2
Mautic Marketing Automation
6.0
Dynamic content
ActiveDEMAND
9.6
Mautic Marketing Automation
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Mautic Marketing Automation
7.0
Landing pages
ActiveDEMAND
9.0
Mautic Marketing Automation
8.0
A/B testing
ActiveDEMAND
9.6
Mautic Marketing Automation
6.0
Mobile optimization
ActiveDEMAND
9.6
Mautic Marketing Automation
5.0
Email deliverability
ActiveDEMAND
9.6
Mautic Marketing Automation
7.5
List management
ActiveDEMAND
9.2
Mautic Marketing Automation
7.5
Triggered drip sequences
ActiveDEMAND
9.6
Mautic Marketing Automation
9.0

Lead Management

ActiveDEMAND
9.0
Mautic Marketing Automation
7.2
Lead nurturing
ActiveDEMAND
9.6
Mautic Marketing Automation
8.0
Lead scoring and grading
ActiveDEMAND
9.0
Mautic Marketing Automation
8.0
Data quality management
ActiveDEMAND
8.6
Mautic Marketing Automation
5.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mautic Marketing Automation
8.0

Campaign Management

ActiveDEMAND
9.4
Mautic Marketing Automation
Calendaring
ActiveDEMAND
9.6
Mautic Marketing Automation
Event/webinar marketing
ActiveDEMAND
9.2
Mautic Marketing Automation

Social Media Marketing

ActiveDEMAND
8.6
Mautic Marketing Automation
6.0
Social sharing and campaigns
ActiveDEMAND
8.6
Mautic Marketing Automation
Social profile integration
ActiveDEMAND
8.6
Mautic Marketing Automation
6.0

Reporting & Analytics

ActiveDEMAND
9.2
Mautic Marketing Automation
7.2
Dashboards
ActiveDEMAND
8.8
Mautic Marketing Automation
7.0
Standard reports
ActiveDEMAND
9.2
Mautic Marketing Automation
7.5
Custom reports
ActiveDEMAND
9.6
Mautic Marketing Automation
7.0

Platform & Infrastructure

ActiveDEMAND
9.6
Mautic Marketing Automation
7.7
API
ActiveDEMAND
9.0
Mautic Marketing Automation
7.5
Role-based workflow & approvals
ActiveDEMAND
9.0
Mautic Marketing Automation
Customizability
ActiveDEMAND
9.6
Mautic Marketing Automation
8.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Mautic Marketing Automation
7.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mautic Marketing Automation
Integration with SugarCRM
ActiveDEMAND
10.0
Mautic Marketing Automation

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details