What users are saying about
4 Ratings
3 Ratings
4 Ratings
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Score 5.1 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SmartyAds DSP
WYSIWYG email editor
ActiveDEMAND
9.2
SmartyAds DSP
Dynamic content
ActiveDEMAND
9.6
SmartyAds DSP
Ability to test dynamic content
ActiveDEMAND
9.6
SmartyAds DSP
Landing pages
ActiveDEMAND
9.0
SmartyAds DSP
A/B testing
ActiveDEMAND
9.6
SmartyAds DSP
Mobile optimization
ActiveDEMAND
9.6
SmartyAds DSP
Email deliverability reporting
ActiveDEMAND
9.6
SmartyAds DSP
List management
ActiveDEMAND
9.2
SmartyAds DSP
Triggered drip sequences
ActiveDEMAND
9.6
SmartyAds DSP

Lead Management

ActiveDEMAND
9.0
SmartyAds DSP
Lead nurturing
ActiveDEMAND
9.6
SmartyAds DSP
Lead scoring and grading
ActiveDEMAND
9.0
SmartyAds DSP
Data quality management
ActiveDEMAND
8.6
SmartyAds DSP
Automated sales alerts and tasks
ActiveDEMAND
8.6
SmartyAds DSP

Campaign Management

ActiveDEMAND
9.4
SmartyAds DSP
Calendaring
ActiveDEMAND
9.6
SmartyAds DSP
Event/webinar marketing
ActiveDEMAND
9.2
SmartyAds DSP

Social Media Marketing

ActiveDEMAND
8.6
SmartyAds DSP
Social sharing and campaigns
ActiveDEMAND
8.6
SmartyAds DSP
Social profile integration
ActiveDEMAND
8.6
SmartyAds DSP

Reporting & Analytics

ActiveDEMAND
9.2
SmartyAds DSP
Dashboards
ActiveDEMAND
8.8
SmartyAds DSP
Standard reports
ActiveDEMAND
9.2
SmartyAds DSP
Custom reports
ActiveDEMAND
9.6
SmartyAds DSP

Platform & Infrastructure

ActiveDEMAND
9.6
SmartyAds DSP
API
ActiveDEMAND
9.0
SmartyAds DSP
Role-based workflow & approvals
ActiveDEMAND
9.0
SmartyAds DSP
Customizability
ActiveDEMAND
9.6
SmartyAds DSP
Integration with Salesforce.com
ActiveDEMAND
10.0
SmartyAds DSP
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SmartyAds DSP
Integration with SugarCRM
ActiveDEMAND
10.0
SmartyAds DSP

Ad Network Integration

ActiveDEMAND
SmartyAds DSP
6.3
Data Transfer
ActiveDEMAND
SmartyAds DSP
6.0
DSP integration
ActiveDEMAND
SmartyAds DSP
6.5

Ad Campaigns

ActiveDEMAND
SmartyAds DSP
7.7
Ad campaign creation
ActiveDEMAND
SmartyAds DSP
8.0
Ad deployment
ActiveDEMAND
SmartyAds DSP
7.5
Ad display and retargeting segmentation
ActiveDEMAND
SmartyAds DSP
7.5
Sequence targeting
ActiveDEMAND
SmartyAds DSP
8.0

Ad Reporting & Analytics

ActiveDEMAND
SmartyAds DSP
7.7
Ad dashboards
ActiveDEMAND
SmartyAds DSP
7.5
Ad performance reports
ActiveDEMAND
SmartyAds DSP
7.5
Ad conversion tracking
ActiveDEMAND
SmartyAds DSP
7.5
Ad attribution reporting
ActiveDEMAND
SmartyAds DSP
8.0
Cross-channel ad management
ActiveDEMAND
SmartyAds DSP
8.5
Ad forecasting and optimization
ActiveDEMAND
SmartyAds DSP
7.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
SmartyAds DSP
7.0

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