Adform FLOW vs. Adobe Experience Platform Launch

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.

Incentivized

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• Easy and intuitive interface
• Having different environments for development and testing
• Simple integration of other tools by using the built-in connectors
• Vast pallet of options to use as trigger and actions of the rules
• Great flexibility for the user

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• The right amount of video tutorials.
• While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.

Incentivized

Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

There are a lot of free alternatives and probably cheaper alternatives as well but from a technical stand point I don't believe they provide what Adobe Experience Platform Launch does. It may be complex to understand and use but what you get out of it is worthwhile and value for money

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• Speed of execution of tags is really fast which makes it our go to tool for any tag implementation
• Learning curve is there but for experienced folks as in our case it was okay
• Custom tags were a must for us and Lauch was able to suffice this use case

Incentivized