What users are saying about
AdHawk vs TouchPoint
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 10 out of 101
Based on 2 reviews and ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7 out of 101
Based on 1 reviews and ratings
Likelihood to Recommend
AdHawk
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
TouchPoint
For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesFeature Rating Comparison
Ad Network Integration
AdHawk
10.0
TouchPoint
—
Data Transfer
AdHawk
10.0
TouchPoint
—
Ad Reporting & Analytics
AdHawk
10.0
TouchPoint
—
Ad dashboards
AdHawk
10.0
TouchPoint
—
Ad conversion tracking
AdHawk
10.0
TouchPoint
—
Cross-channel ad management
AdHawk
10.0
TouchPoint
—
Ad forecasting and optimization
AdHawk
10.0
TouchPoint
—
Pros
AdHawk
- Great UI
- Accurate reporting
- Strong data points
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
TouchPoint
- The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
- The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
- The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesCons
AdHawk
- Ability to look at two campaigns at once (comparative stats)
- Only available for Facebook or G+
- No export feature for reporting
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
TouchPoint
- Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
- Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
- Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesLikelihood to Renew
TouchPoint
TouchPoint 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesUsability
AdHawk
AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Alternatives Considered
AdHawk
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
TouchPoint
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesReturn on Investment
AdHawk
- Ad optimization data
- Simplified ad management
- Audience understanding
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
TouchPoint
- Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
- Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
- Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesScreenshots
TouchPoint
—Pricing Details
AdHawk
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
TouchPoint
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No