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5 Ratings
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36 Ratings
5 Ratings
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Score 6.9 out of 101
Top Rated
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Score 8.3 out of 101

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Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
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Matomo (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall profile photo

Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
Hendrik Schaper profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace profile photo

Likelihood to Renew

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Matomo (formerly Piwik)8.7
Based on 13 answers
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Jeff Wallace profile photo

Usability

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Matomo (formerly Piwik)9.0
Based on 3 answers
For the intermediate user, the overall Piwik usability is pretty straight forward. If you are a beginner or novice, install and customization could prove to be a bit tedious. Especially when it comes to connecting geo-location data for tracking specifics. Overall though, straight from the dashboard you will get an immense amount of information. From there, the menu at the top breaks things down in more specifics.
Jeff Wallace profile photo

Implementation

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Matomo (formerly Piwik)9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Cristian Bodnarasec profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
M. Tan profile photo

Screenshots

Pricing Details

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General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Matomo (formerly Piwik)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
On-premise Edition is free. SaaS Edition (Cloud) starts from $65/month. On-premise Edition (Enterprise) starts from $5,900/year.