What users are saying about

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4 Ratings

Matomo (formerly Piwik)

Top Rated
34 Ratings

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4 Ratings
Score 6.8 out of 101

Matomo (formerly Piwik)

Top Rated
34 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
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Matomo (formerly Piwik)

I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.
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Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
Hendrik Schaper profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • Moving single projects from one Piwik installation to another
  • Define customized views for clients
  • More flexibility and enhancements in eCommerce functionality
Hendrik Schaper profile photo

Likelihood to Renew

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Matomo (formerly Piwik)8.7
Based on 13 answers
It's free, community supported with constant upgrades. It is compatible with most websites and provides awesome statistics
M. Tan profile photo

Usability

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Matomo (formerly Piwik)9.0
Based on 3 answers
For the intermediate user, the overall Piwik usability is pretty straight forward. If you are a beginner or novice, install and customization could prove to be a bit tedious. Especially when it comes to connecting geo-location data for tracking specifics. Overall though, straight from the dashboard you will get an immense amount of information. From there, the menu at the top breaks things down in more specifics.
Jeff Wallace profile photo

Implementation

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Matomo (formerly Piwik)9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core Analytics, look into the Adobe products such as Business Catalyst. I had the opportunity to experience that for a little while at a previous employer.
Jeff Wallace profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • Piwik has enabled us to determine the value of content offered for download
  • It is has provided a more granular view of geographical engagement
  • By having access to more data and insights, we are better able to guide our marketing efforts
Jeff Wallace profile photo

Screenshots

Pricing Details

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General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Matomo (formerly Piwik)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
On-premise Edition is free. SaaS Edition (Cloud) starts from $65/month. On-premise Edition (Enterprise) starts from $5,900/year.