Adobe Advertising Cloud vs. Bluescape

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

This digital version of a pin-up space is absolutely an improvement to my workflow. The input is so robust. What you do with it is where the magic happens. This program is best suited for team collaboration. It helps to discuss how/where the team will contribute information to it--whether that is discussing the templates or a plan of action. Otherwise, the workspace can tend to get messy. I like the idea of having a presentation mode, where some of the markups could be hidden. The idea of a working session with consultants or clients sounds appealing, but at the same time, there is a desire for a cleaned up, clear shareout.

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Allows for a high volume of images and sketches to be put into the canvas
• Lets you drop in text, freehand sketching, and shapes quick and easy
• Can connect images and texts together using connectors, which can be customized

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• You can use Zoom with Bluescape but it requires solid bandwidth and memory by users.
• A breadcrumb trail would be nice to watch students performance.
• I would like individual user analytics for each of my students to see where they’ve been and what contributions each has made.

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

We have Workware installed on different computers in our office that were supposed to be great for presentation but we had issues after a user connected their laptop then they no longer had access to our server. If they had files they needed for the presentation they had to save them to their desktop to make sure they were accessible.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• Especially in a remote work environment, Bluescape helps us continue collaborating without missing a beat

Incentivized