What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
210 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
Thais Guimaraes, OMCP profile photo

MicroStrategy Analytics

MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
MicroStrategy Analytics
6.7
Pixel Perfect reports
Adobe Analytics
MicroStrategy Analytics
5.9
Customizable dashboards
Adobe Analytics
MicroStrategy Analytics
7.6
Report Formatting Templates
Adobe Analytics
MicroStrategy Analytics
6.5

Ad-hoc Reporting

Adobe Analytics
MicroStrategy Analytics
7.6
Drill-down analysis
Adobe Analytics
MicroStrategy Analytics
8.9
Formatting capabilities
Adobe Analytics
MicroStrategy Analytics
8.2
Integration with R or other statistical packages
Adobe Analytics
MicroStrategy Analytics
5.6
Report sharing and collaboration
Adobe Analytics
MicroStrategy Analytics
7.5

Report Output and Scheduling

Adobe Analytics
MicroStrategy Analytics
7.6
Publish to Web
Adobe Analytics
MicroStrategy Analytics
7.7
Publish to PDF
Adobe Analytics
MicroStrategy Analytics
8.5
Report Versioning
Adobe Analytics
MicroStrategy Analytics
6.6
Report Delivery Scheduling
Adobe Analytics
MicroStrategy Analytics
8.4
Delivery to Remote Servers
Adobe Analytics
MicroStrategy Analytics
7.0

Data Discovery and Visualization

Adobe Analytics
MicroStrategy Analytics
7.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
MicroStrategy Analytics
8.4
Location Analytics / Geographic Visualization
Adobe Analytics
MicroStrategy Analytics
7.1
Predictive Analytics
Adobe Analytics
MicroStrategy Analytics
7.3

Access Control and Security

Adobe Analytics
MicroStrategy Analytics
8.7
Multi-User Support (named login)
Adobe Analytics
MicroStrategy Analytics
7.9
Role-Based Security Model
Adobe Analytics
MicroStrategy Analytics
8.7
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
MicroStrategy Analytics
9.3
Single Sign-On (SSO)
Adobe Analytics
MicroStrategy Analytics
9.0

Mobile Capabilities

Adobe Analytics
MicroStrategy Analytics
7.7
Responsive Design for Web Access
Adobe Analytics
MicroStrategy Analytics
7.6
Dedicated iOS Application
Adobe Analytics
MicroStrategy Analytics
8.0
Dedicated Android Application
Adobe Analytics
MicroStrategy Analytics
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
MicroStrategy Analytics
7.2

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
MicroStrategy Analytics
7.7
REST API
Adobe Analytics
MicroStrategy Analytics
8.0
Javascript API
Adobe Analytics
MicroStrategy Analytics
6.6
iFrames
Adobe Analytics
MicroStrategy Analytics
8.0
Java API
Adobe Analytics
MicroStrategy Analytics
8.0
Themeable User Interface (UI)
Adobe Analytics
MicroStrategy Analytics
8.0
Customizable Platform (Open Source)
Adobe Analytics
MicroStrategy Analytics
7.5

Pros

  • Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up.
  • Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive
  • Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.
Elizabeth Gross profile photo
  • I think the dashboards are quite helpful to visualize on the spot data.
  • Creation of facts and attributes is simple - I have no programming experience and was still able to create and modify these items.
  • Scheduling reports to be run on a daily, weekly, or hourly basis is simple. It provides updated data on a timed basis with no need to go back into the program.
No photo available

Cons

  • Sometimes, the default number of variables is not enough
  • With AA v15, some of the organization within the dropdowns has become less clear
  • Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this)
Adam Waddington profile photo
  • ESRI ArcGIS maps can only be integrated and accessed with internet connectivity which becomes a limitation when using only with LAN connectivity.
  • The community/forum is not very active with a limited number of users and low quality content.
  • Some functionalities are missing from the web version and are only present in the desktop version. Also, dashboards over the web still lack integration with HTML5.
Tapan Jain profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Although the tool is extensive, the price point and level of knowledge required to implement and use it will always lead me to examine other opportunities.
Jonathon Frampton profile photo
MicroStrategy Analytics9.9
Based on 27 answers
I think there are better tools available than MicroStrategy such as Tableau based simply on the ease of manipulating data sets and how quickly you can churn through data sets. The amount of time it takes to train people on MicroStrategy is a bit frustrating as well. I think MicroStrategy has great potential, but could be a better product overall.
Toreyan Clarke profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
MicroStrategy Analytics7.0
Based on 3 answers
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
Wm. Dexter Jones profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
MicroStrategy Analytics10.0
Based on 1 answer
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Paul Campbell profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
MicroStrategy Analytics10.0
Based on 1 answer
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Paul Campbell profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
MicroStrategy Analytics10.0
Based on 3 answers
If the staff does not know they answer they either find it out at some point, or put in a feature request. I have never been left hanging or been given an answer that is unsatisfactory to the solution. Even if there was no current solution, I was still told the logical reason and why.
Paul Campbell profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
MicroStrategy Analytics7.8
Based on 4 answers
The MicroStrategy training is incredible, they have great online teachers. I was fortunate to be learning MicroStrategy while also implementing a project from scratch. This helped to solidify a lot of the concepts and be able to ask questions about real world problems in addition to class room exercises.
Paul Campbell profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
MicroStrategy Analytics8.0
Based on 3 answers
Implementation is not easy, but also not difficult. With enough training on how to create a schema, and with the proper data warehouse schema the implementation can be very quick. If there are a lot of unknowns in the beginning phase of modeling, that can greatly extend the overall time taken for a fully implemented project.
Paul Campbell profile photo

Breadth of Deployment

No answers on this topic
Our customers are mainly internal to the business having a user base in the hundreds. The types of users who are active with MicroStrategy range from business analysts to software developers.
Paul Campbell profile photo

Alternatives Considered

Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Rigel Cable profile photo
Speed, visually, and sales process - MicroStrategy outranked Cognos by far.
No photo available

Collaboration and Sharing

No score
No answers yet
No answers on this topic
MicroStrategy Analytics7.1
Based on 15 answers
Sharing is done via a link. I think that Microstrategy should provide a more social platform for sharing; similar to FB or LinkedIN.
Wm. Dexter Jones profile photo

Data Integration

No score
No answers yet
No answers on this topic
MicroStrategy Analytics7.4
Based on 15 answers
Connectivity occurs in three different objects: DB Instance, DB Connection, and DB User; these objects can be confusing to a less mature user/engineer. However, MSTR connects to almost everything out there natively which is a major plus. Normally, they provide connectors to new SQL/NoSQL data stores prior to industry's adoption of these technologies.
Wm. Dexter Jones profile photo

Scalability

No score
No answers yet
No answers on this topic
MicroStrategy Analytics10.0
Based on 1 answer
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
Paul Campbell profile photo

Return on Investment

  • I would say the biggest plus Adobe Analytics has had on overall business objectives is being the most robust tool out there that we have used, which allows us to gather deeper insights for our clients, driving home more ROI.
  • I would also say the biggest downside to using Adobe Analytics is how frequently the tool will have issues and/or be under maintenance. Additionally, as stated previously, Adobe's support is pretty horrendous in times such as these.
No photo available
  • Increased efficiency through scheduled reporting.
  • Decreased manual "massaging" of data through automated reporting.
  • Standardized metrics across business verticals.
Jonathon Frampton profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

MicroStrategy Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MicroStrategy Analytics Editions & Modules
MicroStrategy Analytics
On-premise Edition
Desktop
$6001
1. per named user
SaaS Edition
Web
$6001
Web
$300,0002
Mobile
$6003
Mobile
$300,0004
1. per named user
2. per CPU core
3. per named user
4. per CPU core
Additional Pricing Details