What users are saying about

Adobe Analytics

Top Rated
398 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

MicroStrategy Analytics

206 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

MicroStrategy Analytics

It really depends on the use case. If the need is simply to standardize reporting, MicroStrategy might meet or even exceed expectations However, if the need is to guide executive decision-making with agile ad hoc analytics, there are other tools that are much better suited to the task.
Eli Chan profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
MicroStrategy Analytics
6.3
Pixel Perfect reports
Adobe Analytics
MicroStrategy Analytics
6.1
Customizable dashboards
Adobe Analytics
MicroStrategy Analytics
6.7
Report Formatting Templates
Adobe Analytics
MicroStrategy Analytics
6.1

Ad-hoc Reporting

Adobe Analytics
MicroStrategy Analytics
7.7
Drill-down analysis
Adobe Analytics
MicroStrategy Analytics
8.6
Formatting capabilities
Adobe Analytics
MicroStrategy Analytics
7.5
Integration with R or other statistical packages
Adobe Analytics
MicroStrategy Analytics
5.9
Report sharing and collaboration
Adobe Analytics
MicroStrategy Analytics
8.7

Report Output and Scheduling

Adobe Analytics
MicroStrategy Analytics
7.5
Publish to Web
Adobe Analytics
MicroStrategy Analytics
7.8
Publish to PDF
Adobe Analytics
MicroStrategy Analytics
8.0
Report Versioning
Adobe Analytics
MicroStrategy Analytics
6.9
Report Delivery Scheduling
Adobe Analytics
MicroStrategy Analytics
7.8
Delivery to Remote Servers
Adobe Analytics
MicroStrategy Analytics
7.0

Data Discovery and Visualization

Adobe Analytics
MicroStrategy Analytics
7.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
MicroStrategy Analytics
7.6
Location Analytics / Geographic Visualization
Adobe Analytics
MicroStrategy Analytics
7.2
Predictive Analytics
Adobe Analytics
MicroStrategy Analytics
7.3

Access Control and Security

Adobe Analytics
MicroStrategy Analytics
8.4
Multi-User Support (named login)
Adobe Analytics
MicroStrategy Analytics
8.1
Role-Based Security Model
Adobe Analytics
MicroStrategy Analytics
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
MicroStrategy Analytics
8.9
Single Sign-On (SSO)
Adobe Analytics
MicroStrategy Analytics
8.4

Mobile Capabilities

Adobe Analytics
MicroStrategy Analytics
7.7
Responsive Design for Web Access
Adobe Analytics
MicroStrategy Analytics
7.6
Dedicated iOS Application
Adobe Analytics
MicroStrategy Analytics
8.0
Dedicated Android Application
Adobe Analytics
MicroStrategy Analytics
8.1
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
MicroStrategy Analytics
7.2

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
MicroStrategy Analytics
7.7
REST API
Adobe Analytics
MicroStrategy Analytics
8.0
Javascript API
Adobe Analytics
MicroStrategy Analytics
6.6
iFrames
Adobe Analytics
MicroStrategy Analytics
8.0
Java API
Adobe Analytics
MicroStrategy Analytics
8.0
Themeable User Interface (UI)
Adobe Analytics
MicroStrategy Analytics
8.0
Customizable Platform (Open Source)
Adobe Analytics
MicroStrategy Analytics
7.5

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Great for reporting that has stabilized (not changing much over time)
  • Drill-down/through is great for facilitating an interactive discussion with business leaders
  • Report-sharing helps keep the data on the back-end, reducing the emailing of large Excel files
Eli Chan profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • Our team of business analysts needed a nimble tool for ad hoc analytics. MicroStrategy required greater technical knowledge than our typical user possessed and the process of creating a new view was extremely cumbersome and time-consuming.
  • We regularly needed to combine data from our warehouse with other data sources. While MicroStrategy has this capability, the level of technical knowledge required was beyond that of a typical business analyst and took too long. Part of the challenge was that our IT department imposed tight governance on the introduction of new data into the warehouse (which is common), so the minimum SLA on this process was 4 hours. This is simply not acceptable when a senior executive needs analysis for a decision right away. While I cannot fault MicroStrategy for our company's IT governance policy, they should add the capability to combine data from the warehouse with data outside the warehouse without requiring that it be added to the warehouse.
  • While MicroStrategy has some light-weight and reasonably priced user licenses, the capabilities we needed for ad hoc analysis required a far more expensive user license.
Eli Chan profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
MicroStrategy Analytics9.9
Based on 27 answers
In the BI category it's the most feature rich and complete solution. Other software may be cheaper but falls short in one area or another. MicroStrategy allows greater control on the way the SQL is generated and has a complete set of tools to publish and distribute reports and dashboards to the users. Email subscriptions, iPad push, web embedding are among the several techniques available to distribute content. Portlets for the most common content management portals are included at no cost.
Davide Moraschi profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo
MicroStrategy Analytics7.0
Based on 3 answers
It is difficult to learn, but once you figure it out through training, it becomes simpler and the reasons for it's complexity becomes apparent.
Paul Campbell profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
MicroStrategy Analytics10.0
Based on 1 answer
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Paul Campbell profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
MicroStrategy Analytics10.0
Based on 1 answer
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Paul Campbell profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
MicroStrategy Analytics10.0
Based on 3 answers
If the staff does not know they answer they either find it out at some point, or put in a feature request. I have never been left hanging or been given an answer that is unsatisfactory to the solution. Even if there was no current solution, I was still told the logical reason and why.
Paul Campbell profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
MicroStrategy Analytics7.8
Based on 4 answers
The MicroStrategy training is incredible, they have great online teachers. I was fortunate to be learning MicroStrategy while also implementing a project from scratch. This helped to solidify a lot of the concepts and be able to ask questions about real world problems in addition to class room exercises.
Paul Campbell profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
MicroStrategy Analytics8.0
Based on 3 answers
Implementation is not easy, but also not difficult. With enough training on how to create a schema, and with the proper data warehouse schema the implementation can be very quick. If there are a lot of unknowns in the beginning phase of modeling, that can greatly extend the overall time taken for a fully implemented project.
Paul Campbell profile photo

Breadth of Deployment

No answers on this topic
Our customers are mainly internal to the business having a user base in the hundreds. The types of users who are active with MicroStrategy range from business analysts to software developers.
Paul Campbell profile photo

Alternatives Considered

Adobe analytics has been selected as a platform to be used across a huge company, which tracks the performance of a hundreds of thousands pages with different type of content. It's believed to be the most accurate tool and the support on the side of the platform has been always strong. However, when it comes to campaign management, double click is a better tool, as it also can provide conversion data, but along with cost and traffic data, too.
No photo available
Microstrategy has a more centralized vision, the new version is making an approach to Tableau or Power BI in the data preparation and fast creation of data visualization. QlikView is maybe similar in the vision to centralize the administration. Microstrategy analytics is the response of these tools to Tableau's self service preparation of analysis.
Pablo Tempone profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
MicroStrategy Analytics7.5
Based on 14 answers
The ability to work concurrently on the schema of any MicroStrategy project is near impossible. When one person is working on the schema, the schema is locked and no other can participate in the design. The application objects (reports, metrics, freeform sql, filter, etc) has a much better ability for collaboration as all the structure has been created already in the schema. The end product, the reports and documents can be distributed almost effortlessly. The ability to share created reports and documents is also very simple to manage and very powerful.
Paul Campbell profile photo

Data Integration

No score
No answers yet
No answers on this topic
MicroStrategy Analytics7.1
Based on 14 answers
The range of data sources is pretty wide, it is practically using enormous amount of different sources. Platform is able to smoothly bring in multiple data sources simultaneously, combining, preparing, and transforming these as per business needs. It takes a definite time to update its values until its ETL process completes or it has to be done manually.
Rishi Bavishi, CSSGB, CAPM profile photo

Scalability

No score
No answers yet
No answers on this topic
MicroStrategy Analytics10.0
Based on 1 answer
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
Paul Campbell profile photo

Return on Investment

  • Has helped us ID what users are the most interested in on the site.
  • Has helped us correctly categorize our marketing channels and optimize them.
Katy Norris profile photo
  • Fast implementation
  • Few people to operate
  • Advanced analytics
Golan Nahum profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

MicroStrategy Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MicroStrategy Analytics Editions & Modules
MicroStrategy Analytics
On-premise Edition
Desktop
$6001
1. per named user
SaaS Edition
Web
$6001
Web
$300,0002
Mobile
$6003
Mobile
$300,0004
1. per named user
2. per CPU core
3. per named user
4. per CPU core
Additional Pricing Details