Adobe Analytics vs. MicroStrategy Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
MicroStrategy Analytics
Score 8.4 out of 10
N/A
MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
Pricing
Adobe AnalyticsMicroStrategy Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsMicroStrategy Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing information.
More Pricing Information
Community Pulse
Adobe AnalyticsMicroStrategy Analytics
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Adobe Analytics is just the easiest to read in my opinion. The drag and drop Lego set functionality of it to me is what makes it so easy to understand and it's easy to teach, too. Because you can just go in and real quickly show like, "all right, you search for things here and …
Chose Adobe Analytics
Adobe Analytics is better because there's just so much more you can do. A lot of those analytics tools, they're very narrow-focused. They're great, but a lot of times it's justextracting the data from those tools and then putting it in Excel and doing your own thing to it. …
Chose Adobe Analytics
Adobe Analytics is the most established data analytics solution which offers its users [an] excellent data analytics experience providing great and useful data analytics. The interface is very straightforward allowing new users to concentrate [on] quality services production. …
MicroStrategy Analytics

No answer on this topic

Top Pros
Top Cons
Features
Adobe AnalyticsMicroStrategy Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.2
2 Ratings
7% above category average
MicroStrategy Analytics
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
26 Ratings
20% above category average
Pixel Perfect reports00 Ratings10.023 Ratings
Customizable dashboards00 Ratings10.023 Ratings
Report Formatting Templates00 Ratings10.024 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
24 Ratings
21% above category average
Drill-down analysis00 Ratings10.022 Ratings
Formatting capabilities00 Ratings10.024 Ratings
Integration with R or other statistical packages00 Ratings10.016 Ratings
Report sharing and collaboration00 Ratings10.023 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
23 Ratings
18% above category average
Publish to Web00 Ratings10.022 Ratings
Publish to PDF00 Ratings10.023 Ratings
Report Versioning00 Ratings10.020 Ratings
Report Delivery Scheduling00 Ratings10.022 Ratings
Delivery to Remote Servers00 Ratings10.05 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
22 Ratings
21% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.020 Ratings
Location Analytics / Geographic Visualization00 Ratings10.019 Ratings
Predictive Analytics00 Ratings10.018 Ratings
Pattern Recognition and Data Mining00 Ratings10.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
21 Ratings
15% above category average
Multi-User Support (named login)00 Ratings10.019 Ratings
Role-Based Security Model00 Ratings10.020 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.020 Ratings
Report-Level Access Control00 Ratings10.01 Ratings
Single Sign-On (SSO)00 Ratings10.09 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
9.7
19 Ratings
19% above category average
Responsive Design for Web Access00 Ratings10.019 Ratings
Mobile Application00 Ratings10.015 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.019 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Adobe Analytics
-
Ratings
MicroStrategy Analytics
10.0
8 Ratings
23% above category average
REST API00 Ratings10.06 Ratings
Javascript API00 Ratings10.07 Ratings
iFrames00 Ratings10.05 Ratings
Java API00 Ratings10.04 Ratings
Themeable User Interface (UI)00 Ratings10.05 Ratings
Customizable Platform (Open Source)00 Ratings10.06 Ratings
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Adobe AnalyticsMicroStrategy Analytics
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Score 8.9 out of 10
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Siteimprove
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Score 8.7 out of 10
TIBCO Jaspersoft Community Edition
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Score 9.7 out of 10
Enterprises
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User Ratings
Adobe AnalyticsMicroStrategy Analytics
Likelihood to Recommend
8.1
(176 ratings)
9.8
(47 ratings)
Likelihood to Renew
10.0
(42 ratings)
9.9
(27 ratings)
Usability
6.7
(33 ratings)
3.2
(5 ratings)
Availability
8.4
(12 ratings)
9.0
(2 ratings)
Performance
7.8
(11 ratings)
9.0
(2 ratings)
Support Rating
4.1
(41 ratings)
2.2
(5 ratings)
In-Person Training
1.6
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
9.0
(5 ratings)
Implementation Rating
7.9
(10 ratings)
9.0
(4 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.8
(2 ratings)
9.0
(2 ratings)
Professional Services
7.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Adobe AnalyticsMicroStrategy Analytics
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
MicroStrategy
MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Read full review
MicroStrategy
  • They sell the product well, and make promises you will actually believe
  • "checks the box" for most features a company would need. Doesn't actually deliver them though
  • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
  • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
MicroStrategy
  • The graph options are not as robust as an Excel user might want.
  • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
  • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
MicroStrategy
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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MicroStrategy
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
MicroStrategy
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Read full review
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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MicroStrategy
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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MicroStrategy
Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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MicroStrategy
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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MicroStrategy
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
MicroStrategy
We measured following KPI for the success
  • Increase in Business Feeds Loads
  • Reduction in Controllers Manual Work.
  • Conversion of Manual Work into Systematic Workflows.
  • Increase in Customer Spend
  • Reduction in Service costs
  • Reduction in time-to-market for new campaigns
  • Increase in cross sell and Up sell
  • Error reduction in customer Identification
  • Existing client retained
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review
MicroStrategy
Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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MicroStrategy
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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MicroStrategy
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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MicroStrategy
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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MicroStrategy
  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
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