What users are saying about

Adobe Analytics

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Top Rated
435 Ratings

Adobe Analytics

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Top Rated
435 Ratings
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Score 7.6 out of 101
212 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

MicroStrategy Analytics

MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
MicroStrategy Analytics
6.7
Pixel Perfect reports
Adobe Analytics
MicroStrategy Analytics
5.8
Customizable dashboards
Adobe Analytics
MicroStrategy Analytics
7.7
Report Formatting Templates
Adobe Analytics
MicroStrategy Analytics
6.6

Ad-hoc Reporting

Adobe Analytics
MicroStrategy Analytics
7.5
Drill-down analysis
Adobe Analytics
MicroStrategy Analytics
9.0
Formatting capabilities
Adobe Analytics
MicroStrategy Analytics
8.3
Integration with R or other statistical packages
Adobe Analytics
MicroStrategy Analytics
5.4
Report sharing and collaboration
Adobe Analytics
MicroStrategy Analytics
7.3

Report Output and Scheduling

Adobe Analytics
MicroStrategy Analytics
7.6
Publish to Web
Adobe Analytics
MicroStrategy Analytics
7.6
Publish to PDF
Adobe Analytics
MicroStrategy Analytics
8.5
Report Versioning
Adobe Analytics
MicroStrategy Analytics
6.6
Report Delivery Scheduling
Adobe Analytics
MicroStrategy Analytics
8.4
Delivery to Remote Servers
Adobe Analytics
MicroStrategy Analytics
7.0

Data Discovery and Visualization

Adobe Analytics
MicroStrategy Analytics
7.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
MicroStrategy Analytics
8.5
Location Analytics / Geographic Visualization
Adobe Analytics
MicroStrategy Analytics
7.0
Predictive Analytics
Adobe Analytics
MicroStrategy Analytics
7.3

Access Control and Security

Adobe Analytics
MicroStrategy Analytics
8.7
Multi-User Support (named login)
Adobe Analytics
MicroStrategy Analytics
7.8
Role-Based Security Model
Adobe Analytics
MicroStrategy Analytics
8.7
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
MicroStrategy Analytics
9.3
Single Sign-On (SSO)
Adobe Analytics
MicroStrategy Analytics
9.0

Mobile Capabilities

Adobe Analytics
MicroStrategy Analytics
7.7
Responsive Design for Web Access
Adobe Analytics
MicroStrategy Analytics
7.6
Dedicated iOS Application
Adobe Analytics
MicroStrategy Analytics
8.0
Dedicated Android Application
Adobe Analytics
MicroStrategy Analytics
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
MicroStrategy Analytics
7.1

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
MicroStrategy Analytics
7.7
REST API
Adobe Analytics
MicroStrategy Analytics
8.0
Javascript API
Adobe Analytics
MicroStrategy Analytics
6.7
iFrames
Adobe Analytics
MicroStrategy Analytics
8.0
Java API
Adobe Analytics
MicroStrategy Analytics
8.0
Themeable User Interface (UI)
Adobe Analytics
MicroStrategy Analytics
8.0
Customizable Platform (Open Source)
Adobe Analytics
MicroStrategy Analytics
7.6

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Visual Insight is a very good tool for data discovery and for create quick dashboard presentation. This is is basically a online web based portal where you have capability to quickly slice & dice the data . Also it provides you options to create derived metrics & derived attribute (MSTR 10) with various mathematical or statistical functions. One of the major mention would be the map based data visualization where you can plot data based on Latitude & Longitude.Also with MSTR 10 following limitations were removed i) using hyperlink ii) HTML 5 is implemented instead of Flash ,so easy to be rendered in mobile too iii) Adding images is possible for hardcoding company logo & symbols
  • Drilling Capabilities. This requires some good backend data modeling. Once you bring in all the facts and dimensions you are supposed to establish relationship between them & create hierarchies. Then it would be easy to drill more & more. For example - Device hierarchy - (Device Used by User--> Browser-->Operating System)
  • Data Source Connectivity.
  • Enterprise Manager is basically BI to BI environment which is used by administrators or executives to track reporting usage, report performance,developer efficiency or frequency of usage & thousands of other statistics which proves to be very helpful in monitoring the efficiency of the whole environment. Once you set up Enterprise miner( which is a bit tricky) you will be able to access all the in built documents or you can custom built dashboard based on your usage
Abanish Mishra profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • There are many tools and products in the whole Analytics suite, I find this cumbersome and would like to see all these tools brought together
  • There is no version control built into the product. Versioning seems outdated and the principle way of handling versions is outdated and I think should be remodeled.
  • To a new user, learning the entirety of all MicroStrategy products is difficult and can take a long time to adapt to.
Paul Campbell profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
MicroStrategy Analytics9.9
Based on 27 answers
It didn't meet the team's needs.
Eli Chan profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
MicroStrategy Analytics7.0
Based on 3 answers
It is difficult to learn, but once you figure it out through training, it becomes simpler and the reasons for it's complexity becomes apparent.
Paul Campbell profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
MicroStrategy Analytics10.0
Based on 1 answer
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Paul Campbell profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
MicroStrategy Analytics10.0
Based on 1 answer
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Paul Campbell profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
MicroStrategy Analytics10.0
Based on 3 answers
From our experience, Microstrategy is very well supported. Whenever we have issues, they are resolved quickly
★Alex Khamudis profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
MicroStrategy Analytics7.8
Based on 4 answers
The MicroStrategy training is incredible, they have great online teachers. I was fortunate to be learning MicroStrategy while also implementing a project from scratch. This helped to solidify a lot of the concepts and be able to ask questions about real world problems in addition to class room exercises.
Paul Campbell profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
MicroStrategy Analytics8.0
Based on 3 answers
Implementation is not easy, but also not difficult. With enough training on how to create a schema, and with the proper data warehouse schema the implementation can be very quick. If there are a lot of unknowns in the beginning phase of modeling, that can greatly extend the overall time taken for a fully implemented project.
Paul Campbell profile photo

Alternatives Considered

Google Analytics has a less steep learning curve. The visualization tools are better. The dashboards are more configurable.
Kevin Yip profile photo
Microstrategy provides us with the functions we need to manage our diverse data sets
★Alex Khamudis profile photo

Scalability

No score
No answers yet
No answers on this topic
MicroStrategy Analytics10.0
Based on 1 answer
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
Paul Campbell profile photo

Return on Investment

  • It provides tools to track the performance of the newspaper as a whole as well as different sections or even editors.
Kevin Yip profile photo
  • No comment since MicroStrategy was already implemented prior to my employment.
Randy Kirschner profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

MicroStrategy Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
MicroStrategy Analytics Editions & Modules
MicroStrategy Analytics
On-premise Edition
Desktop
$6001
1. per named user
SaaS Edition
Web
$6001
Web
$300,0002
Mobile
$6003
Mobile
$300,0004
1. per named user
2. per CPU core
3. per named user
4. per CPU core
Additional Pricing Details