What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
515 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
515 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
232 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

MicroStrategy Analytics

MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
MicroStrategy Analytics
7.8
Pixel Perfect reports
Adobe Analytics
MicroStrategy Analytics
7.5
Customizable dashboards
Adobe Analytics
MicroStrategy Analytics
8.5
Report Formatting Templates
Adobe Analytics
MicroStrategy Analytics
7.5

Ad-hoc Reporting

Adobe Analytics
MicroStrategy Analytics
7.6
Drill-down analysis
Adobe Analytics
MicroStrategy Analytics
8.1
Formatting capabilities
Adobe Analytics
MicroStrategy Analytics
7.9
Integration with R or other statistical packages
Adobe Analytics
MicroStrategy Analytics
7.0
Report sharing and collaboration
Adobe Analytics
MicroStrategy Analytics
7.4

Report Output and Scheduling

Adobe Analytics
MicroStrategy Analytics
7.3
Publish to Web
Adobe Analytics
MicroStrategy Analytics
7.7
Publish to PDF
Adobe Analytics
MicroStrategy Analytics
8.8
Report Versioning
Adobe Analytics
MicroStrategy Analytics
7.4
Report Delivery Scheduling
Adobe Analytics
MicroStrategy Analytics
7.5
Delivery to Remote Servers
Adobe Analytics
MicroStrategy Analytics
5.0

Data Discovery and Visualization

Adobe Analytics
MicroStrategy Analytics
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
MicroStrategy Analytics
7.5
Location Analytics / Geographic Visualization
Adobe Analytics
MicroStrategy Analytics
9.0
Predictive Analytics
Adobe Analytics
MicroStrategy Analytics
7.5

Access Control and Security

Adobe Analytics
MicroStrategy Analytics
8.3
Multi-User Support (named login)
Adobe Analytics
MicroStrategy Analytics
8.2
Role-Based Security Model
Adobe Analytics
MicroStrategy Analytics
8.6
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
MicroStrategy Analytics
8.1
Single Sign-On (SSO)
Adobe Analytics
MicroStrategy Analytics
8.3

Mobile Capabilities

Adobe Analytics
MicroStrategy Analytics
7.9
Responsive Design for Web Access
Adobe Analytics
MicroStrategy Analytics
7.3
Dedicated iOS Application
Adobe Analytics
MicroStrategy Analytics
9.0
Dedicated Android Application
Adobe Analytics
MicroStrategy Analytics
8.5
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
MicroStrategy Analytics
6.6

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
MicroStrategy Analytics
8.5
REST API
Adobe Analytics
MicroStrategy Analytics
9.0
Javascript API
Adobe Analytics
MicroStrategy Analytics
8.3
iFrames
Adobe Analytics
MicroStrategy Analytics
8.5
Java API
Adobe Analytics
MicroStrategy Analytics
9.0
Themeable User Interface (UI)
Adobe Analytics
MicroStrategy Analytics
7.6
Customizable Platform (Open Source)
Adobe Analytics
MicroStrategy Analytics
8.5

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

MicroStrategy Analytics

  • I think the dashboards are quite helpful to visualize on the spot data.
  • Creation of facts and attributes is simple - I have no programming experience and was still able to create and modify these items.
  • Scheduling reports to be run on a daily, weekly, or hourly basis is simple. It provides updated data on a timed basis with no need to go back into the program.
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

  • Visual Insight have multiple limitations. Few of them are listed here - i)Cannot change default graph colors ii) text/graph formatting are very very limited iii)Add metric to Color by / Thresholds is not possible iv)one of the worst limitation of the VI in older versions is that it is not possible to create filters that apply only to a specific visualization. For example if there are 4 graphs in one dashboard & if you have filters then those filters would be applicable for all of them
  • Some formatting options are not there either on Web or Developer especially while dealing with a document. We have to use both Web & Developer to solve issues.
  • While connecting with MDX cube reporting loses a lot of features.
Abanish Mishra | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 9.9
Based on 27 answers
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
Paul Campbell | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 7.0
Based on 3 answers
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
Wm. Dexter Jones | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 2 answers
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Paul Campbell | TrustRadius Reviewer

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 2 answers
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Paul Campbell | TrustRadius Reviewer

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 6 answers
If the staff does not know they answer they either find it out at some point, or put in a feature request. I have never been left hanging or been given an answer that is unsatisfactory to the solution. Even if there was no current solution, I was still told the logical reason and why.
Paul Campbell | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

MicroStrategy Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 7.8
Based on 4 answers
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
Shawn Stephens | TrustRadius Reviewer

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 8.0
Based on 6 answers
Implementation is not easy, but also not difficult. With enough training on how to create a schema, and with the proper data warehouse schema the implementation can be very quick. If there are a lot of unknowns in the beginning phase of modeling, that can greatly extend the overall time taken for a fully implemented project.
Paul Campbell | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

MicroStrategy Analytics

Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 1 answer
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
Paul Campbell | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

MicroStrategy Analytics

  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
Toreyan Clarke | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

MicroStrategy Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MicroStrategy Analytics Editions & Modules

On-premise Edition
Desktop$6001
  1. per named user
SaaS Edition
Web$6001
Web$300,0002
Mobile$6003
Mobile$300,0004
  1. per named user
  2. per CPU core
  3. per named user
  4. per CPU core
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
MicroStrategy Analytics
8.3

Likelihood to Renew

Adobe Analytics
9.8
MicroStrategy Analytics
9.9

Usability

Adobe Analytics
10.0
MicroStrategy Analytics
7.0

Reliability and Availability

Adobe Analytics
9.0
MicroStrategy Analytics
10.0

Performance

Adobe Analytics
8.5
MicroStrategy Analytics
10.0

Support Rating

Adobe Analytics
6.5
MicroStrategy Analytics
10.0

In-Person Training

Adobe Analytics
3.6
MicroStrategy Analytics

Online Training

Adobe Analytics
8.0
MicroStrategy Analytics
7.8

Implementation Rating

Adobe Analytics
8.0
MicroStrategy Analytics
8.0

Scalability

Adobe Analytics
MicroStrategy Analytics
10.0

Add comparison