What users are saying about

Magento Open Source

Top Rated
68 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Magento Open Source

Top Rated
68 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Magento Open Source

It is well suited to a company that is willing to invest in proper development, web server capacity, and ongoing maintenance. It's not a good solution for a DIY'er unless they are very technical. But if you need any type of custom integration and are willing to invest in your solution, it will definitely give you a good ROI.
Lynn Thames profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Magento Open Source
Collection of first-party data
Adobe Audience Manager
9.5
Magento Open Source
Collection of third-party data
Adobe Audience Manager
9.0
Magento Open Source
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Magento Open Source

Data Classification

Adobe Audience Manager
8.5
Magento Open Source
Audience taxonomy
Adobe Audience Manager
8.5
Magento Open Source
Tag Management
Adobe Audience Manager
8.0
Magento Open Source
Data Analysis Dashboard
Adobe Audience Manager
9.0
Magento Open Source

Ad Network Integration

Adobe Audience Manager
8.0
Magento Open Source
Data Transfer
Adobe Audience Manager
8.0
Magento Open Source
DSP integration
Adobe Audience Manager
8.0
Magento Open Source

DMP Analytics

Adobe Audience Manager
8.0
Magento Open Source
Campaign Analytics
Adobe Audience Manager
7.5
Magento Open Source
Audience Analytics
Adobe Audience Manager
8.5
Magento Open Source

Online Storefront

Adobe Audience Manager
Magento Open Source
7.4
Product catalog & listings
Adobe Audience Manager
Magento Open Source
8.1
Product management
Adobe Audience Manager
Magento Open Source
7.8
Bulk product upload
Adobe Audience Manager
Magento Open Source
6.8
Branding
Adobe Audience Manager
Magento Open Source
6.9
Mobile storefront
Adobe Audience Manager
Magento Open Source
7.4
Product variations
Adobe Audience Manager
Magento Open Source
7.7
Website integration
Adobe Audience Manager
Magento Open Source
7.4
Visual customization
Adobe Audience Manager
Magento Open Source
7.3
CMS
Adobe Audience Manager
Magento Open Source
7.0

Online Shopping Cart

Adobe Audience Manager
Magento Open Source
6.4
Abandoned cart recovery
Adobe Audience Manager
Magento Open Source
5.7
Checkout user experience
Adobe Audience Manager
Magento Open Source
7.1

Online Payment System

Adobe Audience Manager
Magento Open Source
7.5
eCommerce security
Adobe Audience Manager
Magento Open Source
7.5

eCommerce Marketing

Adobe Audience Manager
Magento Open Source
6.8
Promotions & discounts
Adobe Audience Manager
Magento Open Source
8.6
Personalized recommendations
Adobe Audience Manager
Magento Open Source
5.3
SEO
Adobe Audience Manager
Magento Open Source
6.4

eCommerce Business Management

Adobe Audience Manager
Magento Open Source
7.8
Multi-site management
Adobe Audience Manager
Magento Open Source
8.5
Order processing
Adobe Audience Manager
Magento Open Source
8.6
Inventory management
Adobe Audience Manager
Magento Open Source
7.5
Shipping
Adobe Audience Manager
Magento Open Source
6.7
Custom functionality
Adobe Audience Manager
Magento Open Source
7.6

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Magento scales very well. That means if you keep adding more products, there's no significant performance decline. This sounds like a very technical and unuseful thing but actually it's very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.
  • Exporting information works reasonably well. It is relatively fast and has decent built-in capabilities.
  • Attributes are well built considering other eCommerce options. It's very flexible and you can modify many things, including brands, easily.
  • Multistore (differente languages/places) seems to work fine but we didn't use it. I'm just referring to what I've read
Santiago Valdés profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The community around Magento is very poor compared to other software. We migrated to WooCommerce and definitely there's more support there. More plugins, extensions, developers, etc., and at a reasonable price. This is one of the key points why we migrated. Magento is very expensive and slow to develop here. For WooCommerce there are plugins for everything, from popular analytics software to loyalty. This is a HUGE point to consider.
  • Debugging is painful. Some times you get an error that shut downs your entire store, and why did it happen? No clue. There's no documentation, there are 20,000+ files and at least for us, the framework on which it is built is not that user-friendly. This is expensive and there are not that many options compared to other software.
  • Changing the design or making changes is also very hard, because of the framework, the many files, and how complex Magento is.
Santiago Valdés profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Magento Open Source10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Bret Williams profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like WooCommerce for large-scale websites and there always seems to be issues after a certain point. For example, we had a client years ago who came to us when they were just a small e-commerce store. Over time they built their business into a 5000 order a month company. It seemed after a certain point commerce could no longer handle the traffic and when we needed subscription-based models there was no suitable plug-in to accomplish this need in the WordPress repository. We have also dealt with ZenCart, OpenCart, and Shopify but we really only recommend these platforms to hobbyists
Max J. Jennings profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • It has made calculating tax owed much simpler overall compared to other e-commerce CMS we've used.
  • Compared to using the Enterprise edition it saves $15,000/year in licensing fees.
  • It has increased our customer retention by over 50% compared to our previous platform because we can provide better product updates end to end.
Nick Jastrebski profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Open Source

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details