What users are saying about

Magento Open Source

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Top Rated
76 Ratings
31 Ratings
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Score 7.7 out of 101

Magento Open Source

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Top Rated
76 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Magento Open Source

My organization has been using Magento for many years now, and it is by far one of the best e-commerce platforms that we have used. That's not to say that it doesn't have its drawbacks, but it is the best use for any large-scale or enterprise e-commerce solutions. For the most part, I would say that we recommend Magento to our clients when they are looking to build a website that anticipates more than 3000 orders a month. Anything less than that we are going to recommend a platform like WooCommerce or Shopify.
Right off the bat one of the immediate drawbacks is that the extension library seems limited when compared to other platforms like WooCommerce. On top of that most, the extensions that you do one include some form of charge. Whereas other platforms seem to offer free solutions Magento always seems to come with some level of payment.
Max J. Jennings profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Magento Open Source
Collection of first-party data
Adobe Audience Manager
9.5
Magento Open Source
Collection of third-party data
Adobe Audience Manager
9.0
Magento Open Source
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Magento Open Source

Data Classification

Adobe Audience Manager
8.5
Magento Open Source
Audience taxonomy
Adobe Audience Manager
8.5
Magento Open Source
Tag Management
Adobe Audience Manager
8.0
Magento Open Source
Data Analysis Dashboard
Adobe Audience Manager
9.0
Magento Open Source

Ad Network Integration

Adobe Audience Manager
8.0
Magento Open Source
Data Transfer
Adobe Audience Manager
8.0
Magento Open Source
DSP integration
Adobe Audience Manager
8.0
Magento Open Source

DMP Analytics

Adobe Audience Manager
8.0
Magento Open Source
Campaign Analytics
Adobe Audience Manager
7.5
Magento Open Source
Audience Analytics
Adobe Audience Manager
8.5
Magento Open Source

Online Storefront

Adobe Audience Manager
Magento Open Source
7.6
Product catalog & listings
Adobe Audience Manager
Magento Open Source
8.5
Product management
Adobe Audience Manager
Magento Open Source
7.9
Bulk product upload
Adobe Audience Manager
Magento Open Source
7.3
Branding
Adobe Audience Manager
Magento Open Source
7.3
Mobile storefront
Adobe Audience Manager
Magento Open Source
7.8
Product variations
Adobe Audience Manager
Magento Open Source
8.4
Website integration
Adobe Audience Manager
Magento Open Source
8.0
Visual customization
Adobe Audience Manager
Magento Open Source
6.9
CMS
Adobe Audience Manager
Magento Open Source
6.5

Online Shopping Cart

Adobe Audience Manager
Magento Open Source
7.0
Abandoned cart recovery
Adobe Audience Manager
Magento Open Source
6.2
Checkout user experience
Adobe Audience Manager
Magento Open Source
7.8

Online Payment System

Adobe Audience Manager
Magento Open Source
8.2
eCommerce security
Adobe Audience Manager
Magento Open Source
8.2

eCommerce Marketing

Adobe Audience Manager
Magento Open Source
7.4
Promotions & discounts
Adobe Audience Manager
Magento Open Source
8.9
Personalized recommendations
Adobe Audience Manager
Magento Open Source
6.2
SEO
Adobe Audience Manager
Magento Open Source
7.0

eCommerce Business Management

Adobe Audience Manager
Magento Open Source
8.4
Multi-site management
Adobe Audience Manager
Magento Open Source
8.8
Order processing
Adobe Audience Manager
Magento Open Source
8.9
Inventory management
Adobe Audience Manager
Magento Open Source
8.2
Shipping
Adobe Audience Manager
Magento Open Source
7.8
Custom functionality
Adobe Audience Manager
Magento Open Source
8.2

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Scalability is excellent, Magento Open Source can handle hundreds, thousands, ten thousands of products.
  • Inventory management is excellent.
  • Excellent set of core features and extensions to expand and extend it are exhaustive.
  • The community behind Magento is top-notch.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • One feature of Magento CE that I feel needs improvement is with the structure of the system. Many of the important SEO factors like minifying the CSS files don't work without causing some issues on the site. It does take someone skilled to get a site working properly. It's not built for the novice in mind.
Brian Keary profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Magento Open Source10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Bret Williams profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going. I prefer WooCommerce for smaller shops as its quick and easy to get setup and running with minimal fuss and will run well on a shared hosting.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Magento makes scaling for large e-commerce websites easy, saving time and money when its time to grow large shops.
  • Magento has a strong core system which is easily extendable with an experienced developer.
  • Magento has an excellent community behind it that makes finding answers easy.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Open Source

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details