What users are saying about
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57 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
89 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magento Open Source

Magento Open Source is well suited for small or medium-sized businesses who don't have a lot of money or time to start their online store. If our web design client can select a specific pre-made template beforehand, and they do not want a ton of complex or extremely specific functionalities, then we suggest Magento Open Source to the client. If the client is a large retailer wanting very specific features, then OpenCart or complete custom code might be a better choice.
.Kim Murphy | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Magento Open Source
Collection of first-party data
Adobe Audience Manager
8.4
Magento Open Source
Collection of third-party data
Adobe Audience Manager
7.8
Magento Open Source
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Magento Open Source

Data Classification

Adobe Audience Manager
8.3
Magento Open Source
Audience taxonomy
Adobe Audience Manager
8.5
Magento Open Source
Tag Management
Adobe Audience Manager
8.3
Magento Open Source
Data Analysis Dashboard
Adobe Audience Manager
8.2
Magento Open Source

Ad Network Integration

Adobe Audience Manager
8.2
Magento Open Source
Data Transfer
Adobe Audience Manager
8.1
Magento Open Source
DSP integration
Adobe Audience Manager
8.3
Magento Open Source

DMP Analytics

Adobe Audience Manager
8.7
Magento Open Source
Campaign Analytics
Adobe Audience Manager
8.4
Magento Open Source
Audience Analytics
Adobe Audience Manager
8.9
Magento Open Source

Online Storefront

Adobe Audience Manager
Magento Open Source
7.3
Product catalog & listings
Adobe Audience Manager
Magento Open Source
7.6
Product management
Adobe Audience Manager
Magento Open Source
7.0
Bulk product upload
Adobe Audience Manager
Magento Open Source
7.3
Branding
Adobe Audience Manager
Magento Open Source
7.9
Mobile storefront
Adobe Audience Manager
Magento Open Source
7.0
Product variations
Adobe Audience Manager
Magento Open Source
8.4
Website integration
Adobe Audience Manager
Magento Open Source
8.4
Visual customization
Adobe Audience Manager
Magento Open Source
6.5
CMS
Adobe Audience Manager
Magento Open Source
5.4

Online Shopping Cart

Adobe Audience Manager
Magento Open Source
7.6
Abandoned cart recovery
Adobe Audience Manager
Magento Open Source
7.4
Checkout user experience
Adobe Audience Manager
Magento Open Source
7.9

Online Payment System

Adobe Audience Manager
Magento Open Source
8.2
eCommerce security
Adobe Audience Manager
Magento Open Source
8.2

eCommerce Marketing

Adobe Audience Manager
Magento Open Source
7.5
Promotions & discounts
Adobe Audience Manager
Magento Open Source
7.7
Personalized recommendations
Adobe Audience Manager
Magento Open Source
6.8
SEO
Adobe Audience Manager
Magento Open Source
8.1

eCommerce Business Management

Adobe Audience Manager
Magento Open Source
7.8
Multi-site management
Adobe Audience Manager
Magento Open Source
7.0
Order processing
Adobe Audience Manager
Magento Open Source
8.0
Inventory management
Adobe Audience Manager
Magento Open Source
7.7
Shipping
Adobe Audience Manager
Magento Open Source
8.4
Custom functionality
Adobe Audience Manager
Magento Open Source
7.7

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Magento Open Source

  • Magento 2 CE has a very robust document workflow which mirrors most mid-large ERP systems. There's a "papertrail" which mimics your business processes, and each part of the process is exposed to the API which makes for some great integration potential.
  • Magento 2 CE is also great for tracking customer history, saves a record for each and allows you to understand customer interests better.
  • Magento 2 CE is highly expandable, with a full marketplace of free and premium modules that should accomplish some pretty niche sales or service goals.
Brendon Brown | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Magento Open Source

  • Not the simplest of solutions to use or maintain from an end-user perspective
  • Other platforms are better with regards to SEO in our experience
  • Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.
David Bryan | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Magento Open Source

Magento Open Source 10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Bret Williams | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Magento Open Source

No score
No answers yet
No answers on this topic

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Magento Open Source

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Magento Open Source

Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its feature set.
Lynn Thames | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magento Open Source

  • It definitely let us start with a decent store and scale from 0 to 15,000 products without many performance issues. But that comes with a cost: we were unable to change the design of the checkout, SEO was poor, and adding banners or more store-related things was very time consuming.
  • Debugging is hard and you will break your head with some errors that break your store, and you don't know how to solve them. This was one of the reasons why we left it.
Santiago Valdés | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Open Source

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Magento Open Source
6.9

Likelihood to Renew

Adobe Audience Manager
Magento Open Source
10.0

Usability

Adobe Audience Manager
8.5
Magento Open Source

Support Rating

Adobe Audience Manager
8.0
Magento Open Source

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