What users are saying about
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57 Ratings
Top Rated
1600 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
Top Rated
1600 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Tableau Desktop

It helps us to visualize and understand data. Helps in business analysis, predict market trends. Caters to the needs of an organization. Can be integrated with different kinds of data sources like Excel, CSV, different kinds of databases like Microsoft SQL Server, MySQL, Oracle. On the other hand, need some understanding of statistics to use this software, cannot retrieve previous versions of the same file created. So, version management is a problem. Left joins cannot be created during data loading. These need to be created separately using blends.
Ron Rothstain | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Tableau Desktop
Collection of first-party data
Adobe Audience Manager
8.4
Tableau Desktop
Collection of third-party data
Adobe Audience Manager
7.8
Tableau Desktop
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Tableau Desktop

Data Classification

Adobe Audience Manager
8.3
Tableau Desktop
Audience taxonomy
Adobe Audience Manager
8.5
Tableau Desktop
Tag Management
Adobe Audience Manager
8.3
Tableau Desktop
Data Analysis Dashboard
Adobe Audience Manager
8.2
Tableau Desktop

Ad Network Integration

Adobe Audience Manager
8.2
Tableau Desktop
Data Transfer
Adobe Audience Manager
8.1
Tableau Desktop
DSP integration
Adobe Audience Manager
8.3
Tableau Desktop

DMP Analytics

Adobe Audience Manager
8.7
Tableau Desktop
Campaign Analytics
Adobe Audience Manager
8.4
Tableau Desktop
Audience Analytics
Adobe Audience Manager
8.9
Tableau Desktop

BI Standard Reporting

Adobe Audience Manager
Tableau Desktop
8.5
Pixel Perfect reports
Adobe Audience Manager
Tableau Desktop
8.3
Customizable dashboards
Adobe Audience Manager
Tableau Desktop
9.2
Report Formatting Templates
Adobe Audience Manager
Tableau Desktop
8.0

Ad-hoc Reporting

Adobe Audience Manager
Tableau Desktop
8.2
Drill-down analysis
Adobe Audience Manager
Tableau Desktop
8.6
Formatting capabilities
Adobe Audience Manager
Tableau Desktop
8.4
Integration with R or other statistical packages
Adobe Audience Manager
Tableau Desktop
7.9
Report sharing and collaboration
Adobe Audience Manager
Tableau Desktop
8.2

Report Output and Scheduling

Adobe Audience Manager
Tableau Desktop
8.6
Publish to Web
Adobe Audience Manager
Tableau Desktop
8.6
Publish to PDF
Adobe Audience Manager
Tableau Desktop
8.9
Report Versioning
Adobe Audience Manager
Tableau Desktop
8.5
Report Delivery Scheduling
Adobe Audience Manager
Tableau Desktop
8.7
Delivery to Remote Servers
Adobe Audience Manager
Tableau Desktop
8.4

Data Discovery and Visualization

Adobe Audience Manager
Tableau Desktop
8.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Tableau Desktop
8.2
Location Analytics / Geographic Visualization
Adobe Audience Manager
Tableau Desktop
8.7
Predictive Analytics
Adobe Audience Manager
Tableau Desktop
8.1

Access Control and Security

Adobe Audience Manager
Tableau Desktop
8.4
Multi-User Support (named login)
Adobe Audience Manager
Tableau Desktop
8.6
Role-Based Security Model
Adobe Audience Manager
Tableau Desktop
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Audience Manager
Tableau Desktop
8.2
Single Sign-On (SSO)
Adobe Audience Manager
Tableau Desktop
8.5

Mobile Capabilities

Adobe Audience Manager
Tableau Desktop
8.2
Responsive Design for Web Access
Adobe Audience Manager
Tableau Desktop
8.5
Dedicated iOS Application
Adobe Audience Manager
Tableau Desktop
8.0
Dedicated Android Application
Adobe Audience Manager
Tableau Desktop
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Audience Manager
Tableau Desktop
8.4

Application Program Interfaces (APIs) / Embedding

Adobe Audience Manager
Tableau Desktop
7.9
REST API
Adobe Audience Manager
Tableau Desktop
8.1
Javascript API
Adobe Audience Manager
Tableau Desktop
8.2
iFrames
Adobe Audience Manager
Tableau Desktop
7.5
Java API
Adobe Audience Manager
Tableau Desktop
7.9
Themeable User Interface (UI)
Adobe Audience Manager
Tableau Desktop
8.3
Customizable Platform (Open Source)
Adobe Audience Manager
Tableau Desktop
7.8

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Tableau Desktop

  • With Tableau you do not need to have technical knowledge to do the data integration and you get a quick response of what you are looking for, being your visualization of high quality.
  • We can say that it is free software and it is not a limited version
Yusmelys Lopez | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Tableau Desktop

  • Tableau is ill-suited to work with SSAS cubes, at least when you are used to analysis within Microsoft tools
  • Data preparation is not up-to-par with other leading vendor tools (although can be improved through Alteryx if you have access to it)
  • The ease-of-use is true for basic analysis, but rapidly gives way to a steep learning curve with more complex queries or when the business context is more mathematics oriented
Charles Saulnier | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.9
Based on 39 answers
Because right now its the best option out there (disclosure: I haven't used Qlikview or some of the other direct competitors of Tableau). The big investment is in Tableau Server not desktop. For the cost of the license of Tableau desktop, its a pretty good deal. You can hook it up to pretty much any data source easily. You can easily share the visualizations with your team/colleagues easily. Tableau Desktop is generally easy to use for business users. But the more advanced stuff is better suited for a analyst or someone with a IT/CS background.
Mashhood Syed | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 23 answers
I am really a fan of tableau for its quick setup, data connection, dashboard creation time and very easy to use UI.As i have used multiple Bi tools like QlikView and SAP BO, i can say all other tools take really long time in performing above functionalities except QlikView which is really fast in term of performing analysis.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Reliability and Availability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 10 answers
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Brad Llewellyn | TrustRadius Reviewer

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 6.1
Based on 9 answers
Tableau's connections to third-party sources can be somewhat slow due to the time required to speak to a source over a network. However, if you properly utilize Tableau's Data Source Extracts, then the speed is incredible. On the other hand, Tableau makes it very easy for the user to put too much data into one dashboard, which can impact performance. All in all, if you use the tool properly, speed should not be a concern.
Brad Llewellyn | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 9.0
Based on 16 answers
I still haven't found something that stumped me for long. The company materials are first-rate and their seems to be a natural affinity among the professionals using the product. It seems there are many who want to help those that are following them onto the platform. I've never noticed any condescension to new users or obvious questions in the forums or my personal exchanges.
David Fickes | TrustRadius Reviewer

In-Person Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 9.4
Based on 4 answers
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Jon Boeckenstedt | TrustRadius Reviewer

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 35 answers
Time needs to be spent ahead of implementation to make sure data sources are set up and ready. Consultants need to understand the data sources and the goals before setting foot on-site. Installation is easy, learning to use it takes time. The training resources available are great.
Phillip Smith | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Tableau Desktop

When we first looked at getting a visualization software for analytics we looked into two options Microsoft Power BI and Tableau Desktop, and even though Power BI is more cost-effective we decided to go with Tableau Desktop as it had more options that we are looking for such as free reader and Tableau Server and offers a very comprehensive and simple interface that is easier to learn for new staff.
Clinton Shields | TrustRadius Reviewer

Scalability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Tableau Desktop

  • Tableau has provided my clients with the information necessary to allocate multi-million dollar research budgets effectively, ensuring the company is getting the most bang for its buck.
  • Tableau has given my office the ability to present data quickly and easily in a professional format that customers can understand, and has them returning frequently for additional analysis and projects.
Tim McClelland | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Desktop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Tableau Desktop
8.5

Likelihood to Renew

Adobe Audience Manager
Tableau Desktop
8.9

Usability

Adobe Audience Manager
8.5
Tableau Desktop
8.9

Reliability and Availability

Adobe Audience Manager
Tableau Desktop
8.0

Performance

Adobe Audience Manager
Tableau Desktop
6.1

Support Rating

Adobe Audience Manager
8.0
Tableau Desktop
9.0

In-Person Training

Adobe Audience Manager
Tableau Desktop
9.4

Online Training

Adobe Audience Manager
Tableau Desktop
8.0

Implementation Rating

Adobe Audience Manager
Tableau Desktop
8.0

Scalability

Adobe Audience Manager
Tableau Desktop
7.0

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