What users are saying about

Adobe Campaign

Top Rated
90 Ratings

AWeber

49 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

AWeber

49 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

AWeber

If you are looking for a reliable, easy to use, sophisticated auto responder service with a good track record, look no farther than Aweber. Their email deliverability, tools, automation and segmenting are excellent. While their user interface and email editor could stand some improvement, just about anyone should be able to get a decent looking newsletter and emails right out of the box. However, if you are looking for more automation, tags and segmenting, theirs is just developing and you might find a better fit with ActiveCampaign or Infusionsoft.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
AWeber
6.6
WYSIWYG email editor
Adobe Campaign
7.3
AWeber
6.1
Dynamic content
Adobe Campaign
7.9
AWeber
Ability to test dynamic content
Adobe Campaign
8.2
AWeber
Landing pages
Adobe Campaign
7.9
AWeber
A/B testing
Adobe Campaign
7.0
AWeber
6.5
Mobile optimization
Adobe Campaign
8.4
AWeber
5.2
Email deliverability
Adobe Campaign
8.6
AWeber
8.3
List management
Adobe Campaign
8.2
AWeber
6.3
Triggered drip sequences
Adobe Campaign
7.5
AWeber
7.2

Lead Management

Adobe Campaign
6.9
AWeber
Lead nurturing
Adobe Campaign
7.5
AWeber
Lead scoring and grading
Adobe Campaign
7.2
AWeber
Data quality management
Adobe Campaign
6.6
AWeber
Automated sales alerts and tasks
Adobe Campaign
6.3
AWeber

Campaign Management

Adobe Campaign
7.4
AWeber
Calendaring
Adobe Campaign
7.5
AWeber
Event/webinar marketing
Adobe Campaign
7.3
AWeber

Social Media Marketing

Adobe Campaign
8.1
AWeber
Social sharing and campaigns
Adobe Campaign
8.2
AWeber
Social profile integration
Adobe Campaign
7.9
AWeber

Reporting & Analytics

Adobe Campaign
7.7
AWeber
6.9
Dashboards
Adobe Campaign
8.3
AWeber
6.7
Standard reports
Adobe Campaign
8.1
AWeber
7.3
Custom reports
Adobe Campaign
6.8
AWeber
6.8

Platform & Infrastructure

Adobe Campaign
7.6
AWeber
API
Adobe Campaign
8.1
AWeber
Role-based workflow & approvals
Adobe Campaign
8.5
AWeber
Customizability
Adobe Campaign
8.0
AWeber
Integration with Salesforce.com
Adobe Campaign
7.9
AWeber
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
AWeber
Integration with SugarCRM
Adobe Campaign
6.4
AWeber

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Gets email past spam filters and into recipients' email inboxes
  • Customer support is great - love the telephone support when I have a question or am stuck.
  • Makes it easy to identify who has opened emails, who has not, and send emails to list segments based on opens / non-opens
  • Allows you to segment lists by other criteria, such as birthday. We have used Aweber to send out birthday offers to people on the list who have birthdays that month.
  • I like the wide selection of ready made opt in form designs that can be customized and embedded on client websites
  • I like the hosted opt-in form option where you can send people a link to an opt in form without having to host it on your own website .. great for people who need to build a list but don't have a website yet.
Yvonne Herbst profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
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  • AWeber could use some improvement in the functionality and range of what options they provide in the editor. For example, it would be nice to have more font choices and if the editor would remember font color choices that are most used (it refreshes after saving). Sometimes the editor doesn't hold your font choice and so you have to go back and select your font choice again.
  • AWeber's editor functionality takes a little getting used to. Sometimes you have to line your image or paragraph blocks up differently than it looks in the editor. I always TEST my emails to make sure images and text aline nicely in the final email, overall it is a good layout and is still easier and less time consuming than writing html newsletters:)
  • It would be nice if AWeber created more customizable social media share buttons you could insert (as an option) that can be used when creating newsletters and blogs.
  • The url/link button could use some improvement as far as work flow goes, it is easy to link text or make a url live, but not easy to break the link on words, usually you have to delete and re-write the words.
  • AWeber should move the pop up image edit box over to the right more for a better work flow, so it doesn't overlap the editor, it makes it hard to delete and move blocks when it is overlapped with the pop up editor.
  • AWeber blog broadcasts are not very appealing visually.
  • It would be nice if AWeber provided more plain/customizable templates for your own branding that allows for background colors that match your branding for newsletter and blogs.
Nichol Skaggs profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
AWeber6.8
Based on 6 answers
While I was with the company, we renewed our use of AWeber. Over all it was easy to use and everyone in the office knew how to use it.
Carrie Monroe profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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If you send out less than 2000 emails monthly then MailChimp is a free alternative. It's hard to argue with free although I am not sure how much the free MailChimp version includes in terms of automation.
Vilhelm Kruse profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • Email marketing is a very valuable part of any business. So if you don't already have something going, AWeber could be your first step into this world. I would say it is good for the beginner or intermediate email marketer.
  • We have seen a huge decrease in responses and sales if we don't use an automated system with email marketing. AWeber executes this well.
  • Overall, using AWeber was a necessity at the time of our product launches. It helped us keep everything organized.
Andy Ryan profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.