What users are saying about
Top Rated
93 Ratings
55 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
AWeber
7.3
WYSIWYG email editor
Adobe Campaign
7.5
AWeber
7.0
Dynamic content
Adobe Campaign
8.1
AWeber
Ability to test dynamic content
Adobe Campaign
8.4
AWeber
Landing pages
Adobe Campaign
7.7
AWeber
A/B testing
Adobe Campaign
6.9
AWeber
6.4
Mobile optimization
Adobe Campaign
7.7
AWeber
6.5
Email deliverability
Adobe Campaign
8.7
AWeber
9.0
List management
Adobe Campaign
8.4
AWeber
7.5
Triggered drip sequences
Adobe Campaign
7.5
AWeber
7.7

Lead Management

Adobe Campaign
6.8
AWeber
Lead nurturing
Adobe Campaign
7.4
AWeber
Lead scoring and grading
Adobe Campaign
7.2
AWeber
Data quality management
Adobe Campaign
6.5
AWeber
Automated sales alerts and tasks
Adobe Campaign
6.2
AWeber

Campaign Management

Adobe Campaign
7.4
AWeber
Calendaring
Adobe Campaign
7.5
AWeber
Event/webinar marketing
Adobe Campaign
7.3
AWeber

Social Media Marketing

Adobe Campaign
8.0
AWeber
Social sharing and campaigns
Adobe Campaign
8.1
AWeber
Social profile integration
Adobe Campaign
7.8
AWeber

Reporting & Analytics

Adobe Campaign
8.0
AWeber
7.7
Dashboards
Adobe Campaign
8.4
AWeber
7.4
Standard reports
Adobe Campaign
8.3
AWeber
8.2
Custom reports
Adobe Campaign
7.2
AWeber
7.6

Platform & Infrastructure

Adobe Campaign
7.6
AWeber
API
Adobe Campaign
8.0
AWeber
Role-based workflow & approvals
Adobe Campaign
8.4
AWeber
Customizability
Adobe Campaign
8.1
AWeber
Integration with Salesforce.com
Adobe Campaign
7.5
AWeber
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
AWeber
Integration with SugarCRM
Adobe Campaign
6.3
AWeber

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
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Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
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  • Pricing for very small companies: While AWeber's pricing is competitive overall, it would be nice if there were a free level for beginners and those just starting to build a list, and if the lowest pricing tier had a higher ceiling on subscribers, such as 2,000 instead of 500.
  • Standard template design: Though it's possible to send beautiful emails with AWeber, their "out of the box" standard designs for templates and forms are somewhat dull and outdated.
  • Reporting glitches: We've occasionally had issues with the reporting not being accurate, but these instances are the exception rather than the rule, and AWeber support is generally very responsive in solving these issues.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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AWeber6.8
Based on 6 answers
I don't personally use AWeber.
Rick Hindman profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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Drip is definitely for the advanced marketing team, it is not user friendly and very confusing for anyone that doesn't know how to set up a funnel. However, for anyone that does it is amazing.
Haley Fox profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • The ROI, if used properly and effectively is usually within 3 months, what I have noticed though is most of my clients don't do this.
  • When used properly, this can be a quick ROI, most people I work with get very confused with the back office, so they are intimidated and back off of it until they can pay more attention to it.
  • Anyone that knows email marketing platforms has a very quick ROI, I usually see this around 60 days in from the date of setup.
  • Setup takes about 2 full days to go in, learn the platform, move over clients and followers and get your sales funnels and campaigns going.
Haley Fox profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.

AWeber More Information