What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
61 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

AWeber

If you are looking for a reliable, easy to use, sophisticated auto responder service with a good track record, look no farther than Aweber. Their email deliverability, tools, automation and segmenting are excellent. While their user interface and email editor could stand some improvement, just about anyone should be able to get a decent looking newsletter and emails right out of the box. However, if you are looking for more automation, tags and segmenting, theirs is just developing and you might find a better fit with ActiveCampaign or Infusionsoft.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
AWeber
7.6
WYSIWYG email editor
Adobe Campaign
7.4
AWeber
7.1
Dynamic content
Adobe Campaign
8.3
AWeber
Ability to test dynamic content
Adobe Campaign
8.3
AWeber
Landing pages
Adobe Campaign
7.9
AWeber
A/B testing
Adobe Campaign
7.3
AWeber
6.3
Mobile optimization
Adobe Campaign
7.8
AWeber
7.2
Email deliverability
Adobe Campaign
8.7
AWeber
9.1
List management
Adobe Campaign
8.0
AWeber
7.9
Triggered drip sequences
Adobe Campaign
7.2
AWeber
7.9

Lead Management

Adobe Campaign
6.7
AWeber
Lead nurturing
Adobe Campaign
7.2
AWeber
Lead scoring and grading
Adobe Campaign
7.2
AWeber
Data quality management
Adobe Campaign
6.4
AWeber
Automated sales alerts and tasks
Adobe Campaign
6.1
AWeber

Campaign Management

Adobe Campaign
7.3
AWeber
Calendaring
Adobe Campaign
7.3
AWeber
Event/webinar marketing
Adobe Campaign
7.3
AWeber

Social Media Marketing

Adobe Campaign
7.9
AWeber
Social sharing and campaigns
Adobe Campaign
8.1
AWeber
Social profile integration
Adobe Campaign
7.7
AWeber

Reporting & Analytics

Adobe Campaign
7.7
AWeber
8.1
Dashboards
Adobe Campaign
7.8
AWeber
7.8
Standard reports
Adobe Campaign
8.2
AWeber
8.4
Custom reports
Adobe Campaign
7.2
AWeber
8.1

Platform & Infrastructure

Adobe Campaign
7.2
AWeber
API
Adobe Campaign
6.9
AWeber
Role-based workflow & approvals
Adobe Campaign
8.0
AWeber
Customizability
Adobe Campaign
7.5
AWeber
Integration with Salesforce.com
Adobe Campaign
7.4
AWeber
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
AWeber
Integration with SugarCRM
Adobe Campaign
6.4
AWeber

Pros

Adobe Campaign

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

AWeber

  • AWeber keeps your lists organized well and gives you many customization abilities for individual lists.
  • AWeber makes it easy for you to cut and paste from word and pdf documents into the editor without first having to strip code which saves time.
  • AWeber keeps a library of images for you so you can easily insert them each time.
  • AWeber gives you many options to create nice looking opt in boxes and forms with custom branding and images for each individual list.
  • AWeber has excellent customer service.
  • AWeber has an intuitive work flow.
Nichol Skaggs profile photo

Cons

Adobe Campaign

  • Very high learning curve, there can be better documentation and resources to provide training.
  • Needs the ability to create custom objects.
  • Adobe support is slow and unresponsive.
No photo available

AWeber

  • AWeber could use some improvement in the functionality and range of what options they provide in the editor. For example, it would be nice to have more font choices and if the editor would remember font color choices that are most used (it refreshes after saving). Sometimes the editor doesn't hold your font choice and so you have to go back and select your font choice again.
  • AWeber's editor functionality takes a little getting used to. Sometimes you have to line your image or paragraph blocks up differently than it looks in the editor. I always TEST my emails to make sure images and text aline nicely in the final email, overall it is a good layout and is still easier and less time consuming than writing html newsletters:)
  • It would be nice if AWeber created more customizable social media share buttons you could insert (as an option) that can be used when creating newsletters and blogs.
  • The url/link button could use some improvement as far as work flow goes, it is easy to link text or make a url live, but not easy to break the link on words, usually you have to delete and re-write the words.
  • AWeber should move the pop up image edit box over to the right more for a better work flow, so it doesn't overlap the editor, it makes it hard to delete and move blocks when it is overlapped with the pop up editor.
  • AWeber blog broadcasts are not very appealing visually.
  • It would be nice if AWeber provided more plain/customizable templates for your own branding that allows for background colors that match your branding for newsletter and blogs.
Nichol Skaggs profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

AWeber

AWeber 6.8
Based on 6 answers
I don't personally use AWeber.
Rick Hindman profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

AWeber

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

AWeber

AWeber 9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

AWeber

It is less expensive than Constant Contact but more expensive than MailChimp. We ended up recently switching to Kajabi because it integrates landing pages. Constant Contact and MailChimp both have easier user interfaces and better design options.
Nicole Steen, M.A. profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

AWeber

  • AWeber improves the sales of the different products that are offered. Not doing this type of promotion through email causes sales to fall significantly.
  • It allows us to keep track of the clients most interested in our product, allowing us to make better decisions to generate even more interest in our products, which means an improvement in our sales.
Ibrahim Campos profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AWeber

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.

Add comparison