What users are saying about
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Top Rated
247 Ratings
14 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
14 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Bynder

It's well suited to be your overall repository of content... especially diverse content. It's less useful for content-in-development as the version control is not what it could be for documents that are being collaborated on by multiple people. But once the thing is done, and you have a final version (at least for now) then Bynder's your best choice.
George Gonzalez-Rivas | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Bynder
WYSIWYG email editor
Adobe Campaign
8.6
Bynder
Dynamic content
Adobe Campaign
8.4
Bynder
Ability to test dynamic content
Adobe Campaign
8.3
Bynder
Landing pages
Adobe Campaign
8.8
Bynder
A/B testing
Adobe Campaign
8.8
Bynder
Mobile optimization
Adobe Campaign
7.8
Bynder
Email deliverability reporting
Adobe Campaign
8.5
Bynder
List management
Adobe Campaign
8.1
Bynder
Triggered drip sequences
Adobe Campaign
7.9
Bynder

Lead Management

Adobe Campaign
6.7
Bynder
Lead nurturing
Adobe Campaign
7.1
Bynder
Lead scoring and grading
Adobe Campaign
7.3
Bynder
Data quality management
Adobe Campaign
6.3
Bynder
Automated sales alerts and tasks
Adobe Campaign
6.0
Bynder

Campaign Management

Adobe Campaign
7.7
Bynder
Calendaring
Adobe Campaign
8.0
Bynder
Event/webinar marketing
Adobe Campaign
7.4
Bynder

Social Media Marketing

Adobe Campaign
7.9
Bynder
Social sharing and campaigns
Adobe Campaign
8.0
Bynder
Social profile integration
Adobe Campaign
7.7
Bynder

Reporting & Analytics

Adobe Campaign
8.3
Bynder
Dashboards
Adobe Campaign
8.2
Bynder
Standard reports
Adobe Campaign
8.6
Bynder
Custom reports
Adobe Campaign
8.0
Bynder

Platform & Infrastructure

Adobe Campaign
7.4
Bynder
API
Adobe Campaign
7.1
Bynder
Role-based workflow & approvals
Adobe Campaign
8.0
Bynder
Customizability
Adobe Campaign
7.6
Bynder
Integration with Salesforce.com
Adobe Campaign
8.1
Bynder
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bynder
Integration with SugarCRM
Adobe Campaign
6.5
Bynder

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Bynder

  • Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
  • Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
  • User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
  • Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.
Jessica Winer | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Bynder

  • Bynder Guidelines - not much customization available, looks like a blog but we use it for a different purpose and would like to customize the format.
  • Sharing assets - we wish we could share single assets with our entire org (not just those with a login) via a link that is only accessible to those with an org email.
  • Duplicate assets - I wish Bynder could detect a duplicate asset that is uploaded.
Caitlin FitzSimons | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Bynder

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Bynder

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Bynder

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Bynder

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Bynder

WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
Ann M. Frank | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Bynder

  • While we don't track exact metrics around our digital assets, I can confidently say that Bynder has cut down on time significantly for our communications team. We no longer spend 20-30 minutes searching for photos or selecting photos for our colleagues -- now we go straight to Bynder to find it, and our colleagues can do the same.
Maggie Farrand | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Bynder

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* dollar

Bynder Editions & Modules

Edition
Enterprise Brand Portal1
  1. User/Storage/Modules/Add-Ons
Additional Pricing Details
The cost of Bynder depends on the number of users, amount of storage, and the modules you need.

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Bynder
8.6

Likelihood to Renew

Adobe Campaign
8.4
Bynder

Usability

Adobe Campaign
6.8
Bynder

Reliability and Availability

Adobe Campaign
7.0
Bynder

Performance

Adobe Campaign
7.0
Bynder

Support Rating

Adobe Campaign
4.5
Bynder

In-Person Training

Adobe Campaign
8.0
Bynder

Online Training

Adobe Campaign
8.0
Bynder

Implementation Rating

Adobe Campaign
8.0
Bynder

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