Adobe Campaign vs Campaign Monitor

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

Read full review

Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

View all 13 answers on this topic

Campaign Monitor

I don't have a large list, so this works well for me. However those with large lists might be put off by the way that the import feature works, or by the huge difference in the pricing structure. All in all, it is a really great product, and I plan on sticking with it.

Read full review

Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

View all 14 answers on this topic

Feature Rating Comparison

Adobe Campaign

7.9

Campaign Monitor

8.6

WYSIWYG email editor

7.5

—

Dynamic content

8.1

7.8

Ability to test dynamic content

8.4

8.0

Landing pages

7.7

—

A/B testing

6.9

8.6

Mobile optimization

7.7

—

Email deliverability

8.7

10.0

List management

8.4

—

Triggered drip sequences

7.5

—

Adobe Campaign

6.8

Campaign Monitor

—

Lead nurturing

7.4

—

Lead scoring and grading

7.2

—

Data quality management

6.5

—

Automated sales alerts and tasks

6.2

—

Adobe Campaign

7.4

Campaign Monitor

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.0

Campaign Monitor

—

Social sharing and campaigns

8.1

—

Social profile integration

7.8

—

Adobe Campaign

8.0

Campaign Monitor

10.0

Dashboards

8.4

—

Standard reports

8.3

10.0

Custom reports

7.2

—

Adobe Campaign

7.6

Campaign Monitor

—

API

8.0

—

Role-based workflow & approvals

8.4

—

Customizability

8.1

—

Integration with Salesforce.com

7.5

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Pros

The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.

Read full review

Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

View all 13 answers on this topic

Easily customizable
The user interface is easy to navigate, everything you need is available without the need to dig around
Reporting is a breeze

Read full review

Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

View all 14 answers on this topic

Cons

The reporting engine needs to be improved. It is difficult to build custom reporting.
Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
It does require some technical knowledge to manage and operate on a daily basis.

Read full review

Marty Idziak

Senior Consultant Marketing Strategy and Automation

ICFMarketing and Advertising, 501-1000 employees

View all 13 answers on this topic

Loading lists into the system is a bit more cumbersome than it needs to be
The Wordpress integration seems a bit invasive on the page. Perhaps it can be "toned down" in the settings, but that was my initial impression.
There is quite a bit of difference in the pricing structures

Read full review

Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

View all 14 answers on this topic

Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

Read full review

Verified User

Manager in Sales

501-1000 employees

View all 5 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Usability

Adobe Campaign9.0

Based on 3 answers

It can be difficult to use and to train non-technical users, but the functionality overall is great.

Read full review

Kristen Conrad

North American Marketing Operations

Dassault Systemes10,001+ employees

View all 3 answers on this topic

Campaign Monitor9.9

Based on 2 answers

Very simple yet still full featured.

Read full review

Nick Wynkoop

Founder

Truckstop.comInternet, 1-10 employees

View all 2 answers on this topic

Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

Read full review

Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

Read full review

Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.

Read full review

Verified User

Administrative Assistant in Marketing

Broadcast Media Company, 10,001+ employees

View all 13 answers on this topic

I have tried both MailChimp and Constant Contact. Constant Contact required a lot of custom work just to get it to do what I needed. MailChimp was a bit too aggressive with their lists, and I would get frequent bounces from addresses that I knew were valid. It was very frustrating. I have yet to experience either of these issues using Campaign Monitor.

Read full review

Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

View all 14 answers on this topic

Return on Investment

Our sales and clicks have drastically risen.
We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.

Read full review

Verified User

Administrative Assistant in Marketing

Broadcast Media Company, 10,001+ employees

View all 13 answers on this topic

More customers reached
More conversions to actual business
Brand awareness, using this program to keep in touch helps keep me in front of my clients without being "in their face"

Read full review

Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

View all 14 answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

Campaign Monitor

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Adobe Campaign vs Campaign Monitor

Add comparison

Likelihood to Recommend

Adobe Campaign

Campaign Monitor

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

Campaign Monitor

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Campaign Monitor More Information

Rating Summary