Adobe Campaign vs Campaign Monitor

• Its main strength is automating marketing communications.
• Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
• It provides the possibility to create any type of campaign, from simple to complex.
• It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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• Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
• Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
• The bank of emails and ways to segment them before sending is super helpful for us.

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• Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
• Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
• Very poor in-application email editor.
• In-application reporting is not intuitive.

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• The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
• The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.

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• The visualization of the clients in a personalized way in all the channels of a single screen, improves and automates the campaigns as you run them in a systematic way.
• The software does a great job of total data management, with the ability to customize each of them. In this way, our clients do not fear for our emails. The help to send personalized emails is interesting. The system works very well, generating better acceptance of our clients, generating better profits in our company.
• As we add more data and information about our clients, it is difficult to have everything at a glance. Adobe Campaign does a great job of keeping everything in order. Sharing data, organizing information and providing everything necessary for the marketing of our company to work.

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• Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
• It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.

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