What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Campaign Monitor

Top Rated
56 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Campaign Monitor

Top Rated
56 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Campaign Monitor

I think for an email marketing tool, Campaign Monitor is spot on. It does what you need it to do and is very easy to use. If you want basic outbound email marketing overall this is the tool to use. I like it much more than other email tools out there. It is less appropriate when you need a more robust inbound solution
Tara Robertson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Campaign Monitor
8.6
WYSIWYG email editor
Adobe Campaign
7.3
Campaign Monitor
Dynamic content
Adobe Campaign
7.9
Campaign Monitor
7.8
Ability to test dynamic content
Adobe Campaign
8.2
Campaign Monitor
8.0
Landing pages
Adobe Campaign
8.0
Campaign Monitor
A/B testing
Adobe Campaign
7.0
Campaign Monitor
8.6
Mobile optimization
Adobe Campaign
8.4
Campaign Monitor
Email deliverability
Adobe Campaign
8.6
Campaign Monitor
10.0
List management
Adobe Campaign
8.2
Campaign Monitor
Triggered drip sequences
Adobe Campaign
7.5
Campaign Monitor

Lead Management

Adobe Campaign
6.9
Campaign Monitor
Lead nurturing
Adobe Campaign
7.5
Campaign Monitor
Lead scoring and grading
Adobe Campaign
7.2
Campaign Monitor
Data quality management
Adobe Campaign
6.6
Campaign Monitor
Automated sales alerts and tasks
Adobe Campaign
6.3
Campaign Monitor

Campaign Management

Adobe Campaign
7.4
Campaign Monitor
Calendaring
Adobe Campaign
7.5
Campaign Monitor
Event/webinar marketing
Adobe Campaign
7.3
Campaign Monitor

Social Media Marketing

Adobe Campaign
8.1
Campaign Monitor
Social sharing and campaigns
Adobe Campaign
8.2
Campaign Monitor
Social profile integration
Adobe Campaign
7.9
Campaign Monitor

Reporting & Analytics

Adobe Campaign
7.8
Campaign Monitor
10.0
Dashboards
Adobe Campaign
8.3
Campaign Monitor
Standard reports
Adobe Campaign
8.1
Campaign Monitor
10.0
Custom reports
Adobe Campaign
6.9
Campaign Monitor

Platform & Infrastructure

Adobe Campaign
7.6
Campaign Monitor
API
Adobe Campaign
8.1
Campaign Monitor
Role-based workflow & approvals
Adobe Campaign
8.5
Campaign Monitor
Customizability
Adobe Campaign
8.0
Campaign Monitor
Integration with Salesforce.com
Adobe Campaign
7.9
Campaign Monitor
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Campaign Monitor
Integration with SugarCRM
Adobe Campaign
6.4
Campaign Monitor

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • A/B Testing
  • Email Marketing
  • Templates
Tara Robertson profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Marketing Automation & Workflows
  • Integrations
Tara Robertson profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I selected campaign monitor because it is a solid software and great product
alan serpa profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Email Tracking results
Tara Robertson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details