Adobe Campaign vs Campaign Monitor | TrustRadius

What users are saying about

Score 8 out of 10

Based on 265 reviews and ratings

Score 8 out of 10

Based on 72 reviews and ratings

Feature Rating Comparison

Adobe Campaign

Campaign Monitor

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Adobe Campaign

Campaign Monitor

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Campaign

Campaign Monitor

Calendaring

Event/webinar marketing

Adobe Campaign

Campaign Monitor

Social sharing and campaigns

Social profile integration

Adobe Campaign

Campaign Monitor

Dashboards

Standard reports

Custom reports

Adobe Campaign

Campaign Monitor

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
The bank of emails and ways to segment them before sending is super helpful for us.

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Executive Director

Youth Empowerment through Arts and HumanitiesNon-Profit Organization Management, 1-10 employees

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Cons

Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.

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John Silva, MBA

Marketing Automation Strategist

Glidewell DentalHealth, Wellness and Fitness, 1001-5000 employees

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Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Campaign 7.4

Based on 11 answers

With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.

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Polivanio da Silva Camilo

Empresário// Profissional de MMN /Empreendedor Digital

Negócios onlineInternet, 1-10 employees

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Campaign Monitor 10.0

Based on 2 answers

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached

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Verified User

Employee in Social Media

Hospital & Health Care Company, 1001-5000 employees

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Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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No score

No answers yet

No answers on this topic

Support Rating

Adobe Campaign 6.1

Based on 12 answers

The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

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If you compare features, they are not too dissimilar really, but we found CM to be a better fit for our business. We have tried the others previously and whilst they work fine, CM was just better suited to other systems we already had in place which made our decision easy.

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Director

KnightRiley Strategic MarketingMarketing & Advertising, 1-10 employees

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Return on Investment

Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.

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Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

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Screenshots

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See All (4) Campaign Monitor Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Campaign Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Campaign Monitor Editions & Modules

Edition

Basic	$9¹
Unlimited	$29¹
Premier	$149¹

per month

Additional Pricing Details

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Rating Summary

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

Adobe Campaign

Campaign Monitor

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