What users are saying about
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Top Rated
233 Ratings

Adobe Campaign

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Top Rated
233 Ratings
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Score 8 out of 100
69 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Campaign Monitor
8.5
WYSIWYG email editor
Adobe Campaign
8.3
Campaign Monitor
8.8
Dynamic content
Adobe Campaign
8.5
Campaign Monitor
7.3
Ability to test dynamic content
Adobe Campaign
8.3
Campaign Monitor
8.0
Landing pages
Adobe Campaign
8.6
Campaign Monitor
A/B testing
Adobe Campaign
8.6
Campaign Monitor
8.3
Mobile optimization
Adobe Campaign
7.6
Campaign Monitor
Email deliverability
Adobe Campaign
8.6
Campaign Monitor
10.0
List management
Adobe Campaign
8.2
Campaign Monitor
Triggered drip sequences
Adobe Campaign
7.7
Campaign Monitor

Lead Management

Adobe Campaign
6.7
Campaign Monitor
Lead nurturing
Adobe Campaign
7.1
Campaign Monitor
Lead scoring and grading
Adobe Campaign
7.3
Campaign Monitor
Data quality management
Adobe Campaign
6.3
Campaign Monitor
Automated sales alerts and tasks
Adobe Campaign
6.0
Campaign Monitor

Campaign Management

Adobe Campaign
7.6
Campaign Monitor
Calendaring
Adobe Campaign
7.9
Campaign Monitor
Event/webinar marketing
Adobe Campaign
7.4
Campaign Monitor

Social Media Marketing

Adobe Campaign
7.9
Campaign Monitor
Social sharing and campaigns
Adobe Campaign
8.0
Campaign Monitor
Social profile integration
Adobe Campaign
7.7
Campaign Monitor

Reporting & Analytics

Adobe Campaign
8.2
Campaign Monitor
10.0
Dashboards
Adobe Campaign
8.1
Campaign Monitor
Standard reports
Adobe Campaign
8.5
Campaign Monitor
10.0
Custom reports
Adobe Campaign
8.0
Campaign Monitor

Platform & Infrastructure

Adobe Campaign
7.3
Campaign Monitor
API
Adobe Campaign
6.9
Campaign Monitor
Role-based workflow & approvals
Adobe Campaign
8.0
Campaign Monitor
Customizability
Adobe Campaign
7.5
Campaign Monitor
Integration with Salesforce.com
Adobe Campaign
7.8
Campaign Monitor
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Campaign Monitor
Integration with SugarCRM
Adobe Campaign
6.5
Campaign Monitor

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Campaign Monitor

  • Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
  • Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
  • The bank of emails and ways to segment them before sending is super helpful for us.
Sarah Bandy | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Campaign Monitor

  • The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
  • The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
John Silva, MBA | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund | TrustRadius Reviewer

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 3.1
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
Anonymous | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Campaign Monitor

If you compare features, they are not too dissimilar really, but we found CM to be a better fit for our business. We have tried the others previously and whilst they work fine, CM was just better suited to other systems we already had in place which made our decision easy.
Andrew Knight | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • The visualization of the clients in a personalized way in all the channels of a single screen, improves and automates the campaigns as you run them in a systematic way.
  • The software does a great job of total data management, with the ability to customize each of them. In this way, our clients do not fear for our emails. The help to send personalized emails is interesting. The system works very well, generating better acceptance of our clients, generating better profits in our company.
  • As we add more data and information about our clients, it is difficult to have everything at a glance. Adobe Campaign does a great job of keeping everything in order. Sharing data, organizing information and providing everything necessary for the marketing of our company to work.
Juan Francisco Calvo | TrustRadius Reviewer

Campaign Monitor

  • Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
  • It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Nicholas De Salvo | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.3
Campaign Monitor
8.2

Likelihood to Renew

Adobe Campaign
8.4
Campaign Monitor

Usability

Adobe Campaign
9.0
Campaign Monitor
10.0

Reliability and Availability

Adobe Campaign
7.0
Campaign Monitor

Performance

Adobe Campaign
7.0
Campaign Monitor

Support Rating

Adobe Campaign
3.1
Campaign Monitor

In-Person Training

Adobe Campaign
8.0
Campaign Monitor

Online Training

Adobe Campaign
8.0
Campaign Monitor

Implementation Rating

Adobe Campaign
8.0
Campaign Monitor

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