What users are saying about

Adobe Campaign vs Campaign Monitor

Adobe Campaign

Top Rated
90 Ratings

Campaign Monitor

Top Rated
56 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Based on 90 reviews and ratings

Campaign Monitor

Top Rated
56 Ratings
Score 7.8 out of 101

Based on 56 reviews and ratings

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.

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Verified User
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Campaign Monitor

I think for an email marketing tool, Campaign Monitor is spot on. It does what you need it to do and is very easy to use. If you want basic outbound email marketing overall this is the tool to use. I like it much more than other email tools out there. It is less appropriate when you need a more robust inbound solution

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Tara Robertson
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Campaign Monitor
8.6
WYSIWYG email editor
Adobe Campaign
7.3
Campaign Monitor
—
Dynamic content
Adobe Campaign
7.9
Campaign Monitor
7.8
Ability to test dynamic content
Adobe Campaign
8.2
Campaign Monitor
8.0
Landing pages
Adobe Campaign
8.0
Campaign Monitor
—
A/B testing
Adobe Campaign
7.0
Campaign Monitor
8.6
Mobile optimization
Adobe Campaign
8.4
Campaign Monitor
—
Email deliverability
Adobe Campaign
8.6
Campaign Monitor
10.0
List management
Adobe Campaign
8.2
Campaign Monitor
—
Triggered drip sequences
Adobe Campaign
7.5
Campaign Monitor
—

Lead Management

Adobe Campaign
6.9
Campaign Monitor
—
Lead nurturing
Adobe Campaign
7.5
Campaign Monitor
—
Lead scoring and grading
Adobe Campaign
7.2
Campaign Monitor
—
Data quality management
Adobe Campaign
6.6
Campaign Monitor
—
Automated sales alerts and tasks
Adobe Campaign
6.3
Campaign Monitor
—

Campaign Management

Adobe Campaign
7.4
Campaign Monitor
—
Calendaring
Adobe Campaign
7.5
Campaign Monitor
—
Event/webinar marketing
Adobe Campaign
7.3
Campaign Monitor
—

Social Media Marketing

Adobe Campaign
8.1
Campaign Monitor
—
Social sharing and campaigns
Adobe Campaign
8.2
Campaign Monitor
—
Social profile integration
Adobe Campaign
7.9
Campaign Monitor
—

Reporting & Analytics

Adobe Campaign
7.8
Campaign Monitor
10.0
Dashboards
Adobe Campaign
8.3
Campaign Monitor
—
Standard reports
Adobe Campaign
8.1
Campaign Monitor
10.0
Custom reports
Adobe Campaign
6.9
Campaign Monitor
—

Platform & Infrastructure

Adobe Campaign
7.6
Campaign Monitor
—
API
Adobe Campaign
8.1
Campaign Monitor
—
Role-based workflow & approvals
Adobe Campaign
8.5
Campaign Monitor
—
Customizability
Adobe Campaign
8.0
Campaign Monitor
—
Integration with Salesforce.com
Adobe Campaign
7.9
Campaign Monitor
—
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Campaign Monitor
—
Integration with SugarCRM
Adobe Campaign
6.4
Campaign Monitor
—

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription

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Arvind Jain
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  • A/B Testing
  • Email Marketing
  • Templates

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Tara Robertson
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Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free

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Arvind Jain profile photo
Arvind Jain
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  • Marketing Automation & Workflows
  • Integrations

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Tara Robertson
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User
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No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund
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Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.

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Nick Wynkoop
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable

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Gibum Kang
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No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User
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No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.

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Verified User
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I selected campaign monitor because it is a solid software and great product

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alan serpa
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Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.

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Verified User
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  • Email Tracking results

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Tara Robertson
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Pricing Details

Adobe Campaign

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—