Adobe Campaign vs Campaign Monitor

Likelihood to Recommend

Adobe Campaign

I wish we would have known from the get-go that having Adobe Campaign Classic required a developer. We tried to make the tool work without having someone on our team with the appropriate skills and we failed to implement it correctly. Only after numerous complaints, we were advised to have a dedicated technical resource.

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Verified User

Director in Marketing

Insurance Company, 501-1000 employees

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Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.

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Becca Sangwin

Marketing Director

The Gottman InstituteMental Health Care, 11-50 employees

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Feature Rating Comparison

Adobe Campaign

7.9

Campaign Monitor

8.6

WYSIWYG email editor

7.4

—

Dynamic content

8.3

7.9

Ability to test dynamic content

8.3

8.0

Landing pages

7.9

—

A/B testing

7.3

8.6

Mobile optimization

7.8

—

Email deliverability

8.7

10.0

List management

8.1

—

Triggered drip sequences

7.2

—

Adobe Campaign

6.8

Campaign Monitor

—

Lead nurturing

7.3

—

Lead scoring and grading

7.2

—

Data quality management

6.4

—

Automated sales alerts and tasks

6.1

—

Adobe Campaign

7.3

Campaign Monitor

—

Calendaring

7.3

—

Event/webinar marketing

7.3

—

Adobe Campaign

7.9

Campaign Monitor

—

Social sharing and campaigns

8.1

—

Social profile integration

7.8

—

Adobe Campaign

7.7

Campaign Monitor

10.0

Dashboards

7.9

—

Standard reports

8.2

10.0

Custom reports

7.2

—

Adobe Campaign

7.3

Campaign Monitor

—

API

7.0

—

Role-based workflow & approvals

8.0

—

Customizability

7.6

—

Integration with Salesforce.com

7.5

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Pros

Easy database updates, setup, hierarchy, links, fields.
Comes with a lot of standard features.
Javascript engine for custom things.

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Verified User

Employee in Other

Cosmetics Company, 1001-5000 employees

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Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.

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Becca Sangwin

Marketing Director

The Gottman InstituteMental Health Care, 11-50 employees

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Cons

Hard to use interface.
Hard to use the syntax ('myvariable' vs myvariable both appear as myvariable in editors).
The Javascript editor isn't developed well. We'd love to use our internal tools and setup (atom, git).

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Verified User

Employee in Other

Cosmetics Company, 1001-5000 employees

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Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.

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Verified User

Manager in Marketing

Insurance Company, 1001-5000 employees

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Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

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Verified User

Manager in Sales

501-1000 employees

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No score

No answers yet

No answers on this topic

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Campaign Monitor10.0

Based on 2 answers

Very simple yet still full featured.

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Nick Wynkoop

Founder

Truckstop.comInternet, 1-10 employees

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Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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No score

No answers yet

No answers on this topic

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Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

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Alternatives Considered

Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

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Parveen Dudy

Senior Technology Architect

InfosysMarketing and Advertising, 5001-10,000 employees

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Campaign Monitor is at the bottom of the list. Our department had selected the service prior to my employment.

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Verified User

Manager in Marketing

Insurance Company, 1001-5000 employees

View all 16 answers on this topic

Return on Investment

We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them

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Verified User

Director in Human Resources

Religious Institutions Company, 11-50 employees

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Since we are not a for-profit organization, there is no specific ROI to report
From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.

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Verified User

Employee in Social Media

Hospital & Health Care Company, 1001-5000 employees

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Add comparison

Likelihood to Recommend

Adobe Campaign

Campaign Monitor

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

Campaign Monitor

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Campaign Monitor More Information

Rating Summary