What users are saying about

Adobe Campaign

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126 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
62 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

I wish we would have known from the get-go that having Adobe Campaign Classic required a developer. We tried to make the tool work without having someone on our team with the appropriate skills and we failed to implement it correctly. Only after numerous complaints, we were advised to have a dedicated technical resource.
No photo available

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Campaign Monitor
8.6
WYSIWYG email editor
Adobe Campaign
7.4
Campaign Monitor
Dynamic content
Adobe Campaign
8.3
Campaign Monitor
7.9
Ability to test dynamic content
Adobe Campaign
8.3
Campaign Monitor
8.0
Landing pages
Adobe Campaign
7.9
Campaign Monitor
A/B testing
Adobe Campaign
7.3
Campaign Monitor
8.6
Mobile optimization
Adobe Campaign
7.8
Campaign Monitor
Email deliverability
Adobe Campaign
8.7
Campaign Monitor
10.0
List management
Adobe Campaign
8.1
Campaign Monitor
Triggered drip sequences
Adobe Campaign
7.2
Campaign Monitor

Lead Management

Adobe Campaign
6.8
Campaign Monitor
Lead nurturing
Adobe Campaign
7.3
Campaign Monitor
Lead scoring and grading
Adobe Campaign
7.2
Campaign Monitor
Data quality management
Adobe Campaign
6.4
Campaign Monitor
Automated sales alerts and tasks
Adobe Campaign
6.1
Campaign Monitor

Campaign Management

Adobe Campaign
7.3
Campaign Monitor
Calendaring
Adobe Campaign
7.3
Campaign Monitor
Event/webinar marketing
Adobe Campaign
7.3
Campaign Monitor

Social Media Marketing

Adobe Campaign
7.9
Campaign Monitor
Social sharing and campaigns
Adobe Campaign
8.1
Campaign Monitor
Social profile integration
Adobe Campaign
7.8
Campaign Monitor

Reporting & Analytics

Adobe Campaign
7.7
Campaign Monitor
10.0
Dashboards
Adobe Campaign
7.9
Campaign Monitor
Standard reports
Adobe Campaign
8.2
Campaign Monitor
10.0
Custom reports
Adobe Campaign
7.2
Campaign Monitor

Platform & Infrastructure

Adobe Campaign
7.3
Campaign Monitor
API
Adobe Campaign
7.0
Campaign Monitor
Role-based workflow & approvals
Adobe Campaign
8.0
Campaign Monitor
Customizability
Adobe Campaign
7.6
Campaign Monitor
Integration with Salesforce.com
Adobe Campaign
7.5
Campaign Monitor
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Campaign Monitor
Integration with SugarCRM
Adobe Campaign
6.3
Campaign Monitor

Pros

  • Easy database updates, setup, hierarchy, links, fields.
  • Comes with a lot of standard features.
  • Javascript engine for custom things.
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  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Becca Sangwin profile photo

Cons

  • Hard to use interface.
  • Hard to use the syntax ('myvariable' vs myvariable both appear as myvariable in editors).
  • The Javascript editor isn't developed well. We'd love to use our internal tools and setup (atom, git).
No photo available
  • Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Campaign Monitor10.0
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Parveen Dudy profile photo
Campaign Monitor is at the bottom of the list. Our department had selected the service prior to my employment.
No photo available

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
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  • Since we are not a for-profit organization, there is no specific ROI to report
  • From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
  • Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Campaign Monitor More Information