What users are saying about
Adobe Campaign
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Top Rated
265 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 265 reviews and ratings
72 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 72 reviews and ratings
Likelihood to Recommend
Adobe Campaign
It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.

Verified User
Employee in Information Technology
Marketing and Advertising Company, 11-50 employeesCampaign Monitor
Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.
It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Marketing Director
The Gottman InstituteMental Health Care, 11-50 employees
Feature Rating Comparison
Email & Online Marketing
Adobe Campaign
8.4
Campaign Monitor
8.4
WYSIWYG email editor
Adobe Campaign
8.6
Campaign Monitor
8.9
Dynamic content
Adobe Campaign
8.4
Campaign Monitor
6.9
Ability to test dynamic content
Adobe Campaign
8.2
Campaign Monitor
8.0
Landing pages
Adobe Campaign
8.9
Campaign Monitor
—
A/B testing
Adobe Campaign
8.8
Campaign Monitor
8.3
Mobile optimization
Adobe Campaign
7.8
Campaign Monitor
—
Email deliverability reporting
Adobe Campaign
8.5
Campaign Monitor
10.0
List management
Adobe Campaign
8.1
Campaign Monitor
—
Triggered drip sequences
Adobe Campaign
7.9
Campaign Monitor
—
Lead Management
Adobe Campaign
6.7
Campaign Monitor
—
Lead nurturing
Adobe Campaign
7.1
Campaign Monitor
—
Lead scoring and grading
Adobe Campaign
7.3
Campaign Monitor
—
Data quality management
Adobe Campaign
6.3
Campaign Monitor
—
Automated sales alerts and tasks
Adobe Campaign
6.0
Campaign Monitor
—
Campaign Management
Adobe Campaign
7.7
Campaign Monitor
—
Calendaring
Adobe Campaign
8.1
Campaign Monitor
—
Event/webinar marketing
Adobe Campaign
7.4
Campaign Monitor
—
Social Media Marketing
Adobe Campaign
7.9
Campaign Monitor
—
Social sharing and campaigns
Adobe Campaign
8.0
Campaign Monitor
—
Social profile integration
Adobe Campaign
7.7
Campaign Monitor
—
Reporting & Analytics
Adobe Campaign
8.2
Campaign Monitor
10.0
Dashboards
Adobe Campaign
8.2
Campaign Monitor
—
Standard reports
Adobe Campaign
8.5
Campaign Monitor
10.0
Custom reports
Adobe Campaign
8.0
Campaign Monitor
—
Platform & Infrastructure
Adobe Campaign
7.5
Campaign Monitor
—
API
Adobe Campaign
7.2
Campaign Monitor
—
Role-based workflow & approvals
Adobe Campaign
8.1
Campaign Monitor
—
Customizability
Adobe Campaign
7.6
Campaign Monitor
—
Integration with Salesforce.com
Adobe Campaign
8.1
Campaign Monitor
—
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Campaign Monitor
—
Integration with SugarCRM
Adobe Campaign
6.5
Campaign Monitor
—
Pros
Adobe Campaign
- Its main strength is automating marketing communications.
- Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
- It provides the possibility to create any type of campaign, from simple to complex.
- It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Senior Marketing Leader
Bank of the WestBanking, 10,001+ employees
Campaign Monitor
- Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
- Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
- The bank of emails and ways to segment them before sending is super helpful for us.
Executive Director
Youth Empowerment through Arts and HumanitiesNon-Profit Organization Management, 1-10 employees
Cons
Adobe Campaign
- Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
- Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
- Very poor in-application email editor.
- In-application reporting is not intuitive.

Verified User
Employee in Marketing
Publishing Company, 501-1000 employeesCampaign Monitor
- The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
- The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
Marketing Automation Strategist
Glidewell DentalHealth, Wellness and Fitness, 1001-5000 employees
Likelihood to Renew
Adobe Campaign
Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Verified User
Administrator in Quality Assurance
Internet Company, 51-200 employeesCampaign Monitor
No score
No answers yet
No answers on this topic
Usability
Adobe Campaign
Adobe Campaign 7.4
Based on 11 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Empresário// Profissional de MMN /Empreendedor Digital
Negócios onlineInternet, 1-10 employees
Campaign Monitor
Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached

Verified User
Employee in Social Media
Hospital & Health Care Company, 1001-5000 employeesReliability and Availability
Adobe Campaign
Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Email Programmer
The Cosmopolitan of Las Vegas5001-10,000 employees
Campaign Monitor
No score
No answers yet
No answers on this topic
Support Rating
Adobe Campaign
Adobe Campaign 6.1
Based on 12 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

Verified User
Account Manager in Sales
Marketing & Advertising Company, 11-50 employeesCampaign Monitor
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Campaign
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

Verified User
Team Lead in Information Technology
Information Technology and Services Company, 201-500 employeesCampaign Monitor
If you compare features, they are not too dissimilar really, but we found CM to be a better fit for our business. We have tried the others previously and whilst they work fine, CM was just better suited to other systems we already had in place which made our decision easy.
Director
KnightRiley Strategic MarketingMarketing & Advertising, 1-10 employees
Return on Investment
Adobe Campaign
- Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
- This tool has played a very important role in getting to know our clients more effectively.
- Its ease of use allows us to design high quality campaigns that many people like.
Data Analyst
Twin ValleyTelecommunications, 11-50 employees
Campaign Monitor
- Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
- It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Founder, Creative Director
Edge One MediaDesign, 1-10 employees
Screenshots
Adobe Campaign
—Pricing Details
Adobe Campaign
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Adobe Campaign Editions & Modules
—
Additional Pricing Details
—Campaign Monitor
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Campaign Monitor Editions & Modules
Edition
Basic | $91 |
---|---|
Unlimited | $291 |
Premier | $1491 |
- per month