What users are saying about
Top Rated
93 Ratings
Top Rated
60 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
Top Rated
60 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Campaign Monitor

I don't have a large list, so this works well for me. However those with large lists might be put off by the way that the import feature works, or by the huge difference in the pricing structure. All in all, it is a really great product, and I plan on sticking with it.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Campaign Monitor
8.6
WYSIWYG email editor
Adobe Campaign
7.5
Campaign Monitor
Dynamic content
Adobe Campaign
8.1
Campaign Monitor
7.8
Ability to test dynamic content
Adobe Campaign
8.4
Campaign Monitor
8.0
Landing pages
Adobe Campaign
7.7
Campaign Monitor
A/B testing
Adobe Campaign
6.9
Campaign Monitor
8.6
Mobile optimization
Adobe Campaign
7.7
Campaign Monitor
Email deliverability
Adobe Campaign
8.7
Campaign Monitor
10.0
List management
Adobe Campaign
8.4
Campaign Monitor
Triggered drip sequences
Adobe Campaign
7.5
Campaign Monitor

Lead Management

Adobe Campaign
6.8
Campaign Monitor
Lead nurturing
Adobe Campaign
7.4
Campaign Monitor
Lead scoring and grading
Adobe Campaign
7.2
Campaign Monitor
Data quality management
Adobe Campaign
6.5
Campaign Monitor
Automated sales alerts and tasks
Adobe Campaign
6.2
Campaign Monitor

Campaign Management

Adobe Campaign
7.4
Campaign Monitor
Calendaring
Adobe Campaign
7.5
Campaign Monitor
Event/webinar marketing
Adobe Campaign
7.3
Campaign Monitor

Social Media Marketing

Adobe Campaign
8.0
Campaign Monitor
Social sharing and campaigns
Adobe Campaign
8.1
Campaign Monitor
Social profile integration
Adobe Campaign
7.8
Campaign Monitor

Reporting & Analytics

Adobe Campaign
8.0
Campaign Monitor
10.0
Dashboards
Adobe Campaign
8.4
Campaign Monitor
Standard reports
Adobe Campaign
8.3
Campaign Monitor
10.0
Custom reports
Adobe Campaign
7.2
Campaign Monitor

Platform & Infrastructure

Adobe Campaign
7.6
Campaign Monitor
API
Adobe Campaign
8.0
Campaign Monitor
Role-based workflow & approvals
Adobe Campaign
8.4
Campaign Monitor
Customizability
Adobe Campaign
8.1
Campaign Monitor
Integration with Salesforce.com
Adobe Campaign
7.5
Campaign Monitor
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Campaign Monitor
Integration with SugarCRM
Adobe Campaign
6.3
Campaign Monitor

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Easily customizable
  • The user interface is easy to navigate, everything you need is available without the need to dig around
  • Reporting is a breeze
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Loading lists into the system is a bit more cumbersome than it needs to be
  • The Wordpress integration seems a bit invasive on the page. Perhaps it can be "toned down" in the settings, but that was my initial impression.
  • There is quite a bit of difference in the pricing structures
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I have tried both MailChimp and Constant Contact. Constant Contact required a lot of custom work just to get it to do what I needed. MailChimp was a bit too aggressive with their lists, and I would get frequent bounces from addresses that I knew were valid. It was very frustrating. I have yet to experience either of these issues using Campaign Monitor.
No photo available

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • More customers reached
  • More conversions to actual business
  • Brand awareness, using this program to keep in touch helps keep me in front of my clients without being "in their face"
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Campaign Monitor More Information