What users are saying about
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Top Rated
245 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
4 Ratings
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Score 5.4 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Certona Personalization Software
WYSIWYG email editor
Adobe Campaign
8.6
Certona Personalization Software
Dynamic content
Adobe Campaign
8.5
Certona Personalization Software
Ability to test dynamic content
Adobe Campaign
8.3
Certona Personalization Software
Landing pages
Adobe Campaign
8.8
Certona Personalization Software
A/B testing
Adobe Campaign
8.8
Certona Personalization Software
Mobile optimization
Adobe Campaign
7.8
Certona Personalization Software
Email deliverability reporting
Adobe Campaign
8.5
Certona Personalization Software
List management
Adobe Campaign
8.1
Certona Personalization Software
Triggered drip sequences
Adobe Campaign
7.9
Certona Personalization Software

Lead Management

Adobe Campaign
6.7
Certona Personalization Software
Lead nurturing
Adobe Campaign
7.1
Certona Personalization Software
Lead scoring and grading
Adobe Campaign
7.3
Certona Personalization Software
Data quality management
Adobe Campaign
6.3
Certona Personalization Software
Automated sales alerts and tasks
Adobe Campaign
6.0
Certona Personalization Software

Campaign Management

Adobe Campaign
7.7
Certona Personalization Software
Calendaring
Adobe Campaign
8.0
Certona Personalization Software
Event/webinar marketing
Adobe Campaign
7.4
Certona Personalization Software

Social Media Marketing

Adobe Campaign
7.9
Certona Personalization Software
Social sharing and campaigns
Adobe Campaign
8.0
Certona Personalization Software
Social profile integration
Adobe Campaign
7.7
Certona Personalization Software

Reporting & Analytics

Adobe Campaign
8.3
Certona Personalization Software
Dashboards
Adobe Campaign
8.2
Certona Personalization Software
Standard reports
Adobe Campaign
8.6
Certona Personalization Software
Custom reports
Adobe Campaign
8.0
Certona Personalization Software

Platform & Infrastructure

Adobe Campaign
7.4
Certona Personalization Software
API
Adobe Campaign
7.0
Certona Personalization Software
Role-based workflow & approvals
Adobe Campaign
8.0
Certona Personalization Software
Customizability
Adobe Campaign
7.6
Certona Personalization Software
Integration with Salesforce.com
Adobe Campaign
8.0
Certona Personalization Software
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Certona Personalization Software
Integration with SugarCRM
Adobe Campaign
6.5
Certona Personalization Software

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Certona Personalization Software

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Certona Personalization Software

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Certona Personalization Software

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Certona Personalization Software
7.0

Likelihood to Renew

Adobe Campaign
8.4
Certona Personalization Software

Usability

Adobe Campaign
6.8
Certona Personalization Software

Reliability and Availability

Adobe Campaign
7.0
Certona Personalization Software

Performance

Adobe Campaign
7.0
Certona Personalization Software

Support Rating

Adobe Campaign
4.5
Certona Personalization Software

In-Person Training

Adobe Campaign
8.0
Certona Personalization Software

Online Training

Adobe Campaign
8.0
Certona Personalization Software

Implementation Rating

Adobe Campaign
8.0
Certona Personalization Software

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