What users are saying about
106 Ratings
13 Ratings
106 Ratings
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Score 7.6 out of 101
13 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
dotMailer
9.0
WYSIWYG email editor
Adobe Campaign
7.4
dotMailer
9.0
Dynamic content
Adobe Campaign
8.3
dotMailer
9.0
Ability to test dynamic content
Adobe Campaign
8.3
dotMailer
9.0
Landing pages
Adobe Campaign
7.9
dotMailer
A/B testing
Adobe Campaign
7.3
dotMailer
Mobile optimization
Adobe Campaign
7.9
dotMailer
9.0
Email deliverability
Adobe Campaign
8.7
dotMailer
9.0
List management
Adobe Campaign
8.1
dotMailer
9.0
Triggered drip sequences
Adobe Campaign
7.2
dotMailer
9.0

Lead Management

Adobe Campaign
6.8
dotMailer
Lead nurturing
Adobe Campaign
7.3
dotMailer
Lead scoring and grading
Adobe Campaign
7.2
dotMailer
Data quality management
Adobe Campaign
6.4
dotMailer
Automated sales alerts and tasks
Adobe Campaign
6.1
dotMailer

Campaign Management

Adobe Campaign
7.3
dotMailer
Calendaring
Adobe Campaign
7.4
dotMailer
Event/webinar marketing
Adobe Campaign
7.3
dotMailer

Social Media Marketing

Adobe Campaign
7.9
dotMailer
Social sharing and campaigns
Adobe Campaign
8.1
dotMailer
Social profile integration
Adobe Campaign
7.8
dotMailer

Reporting & Analytics

Adobe Campaign
7.8
dotMailer
Dashboards
Adobe Campaign
8.0
dotMailer
Standard reports
Adobe Campaign
8.2
dotMailer
Custom reports
Adobe Campaign
7.2
dotMailer

Platform & Infrastructure

Adobe Campaign
7.3
dotMailer
API
Adobe Campaign
7.1
dotMailer
Role-based workflow & approvals
Adobe Campaign
8.1
dotMailer
Customizability
Adobe Campaign
7.6
dotMailer
Integration with Salesforce.com
Adobe Campaign
7.5
dotMailer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
dotMailer
Integration with SugarCRM
Adobe Campaign
6.3
dotMailer

Pros

  • The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
  • It is a great social marketing tool that allows you to get even closer to your client with ease.
  • Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.
Parveen Dudy profile photo
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
Tim Berman profile photo

Cons

  • The HTML behind the emails still gets messed up at times.
  • Integrations between other Adobe products isn't as straightforward as you would think.
  • They still need some work on the UI.
No photo available
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

ACS is an Organizational tool, not a stand-alone email system. Having a single point for email addresses across ministries and being able to offer a tool with very high deliver-ability make ACS a very attractive tool to other ministries.
No photo available
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
Tim Berman profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

dotMailer More Information