Adobe Campaign vs dotMailer | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 273 reviews and ratings

Score 8.7 out of 10

Based on 15 reviews and ratings

Feature Rating Comparison

Adobe Campaign

dotMailer

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Adobe Campaign

dotMailer

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Campaign

dotMailer

Calendaring

Event/webinar marketing

Adobe Campaign

dotMailer

Social sharing and campaigns

Social profile integration

Adobe Campaign

dotMailer

Dashboards

Standard reports

Custom reports

Adobe Campaign

dotMailer

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

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Cons

Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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Integration is overly complex.
Cannot progressively profile from anything other than an email address.
Too expensive.

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Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

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Likelihood to Renew

Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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dotMailer 10.0

Based on 1 answer

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

View all 1 answers on this topic

Usability

Adobe Campaign 7.4

Based on 13 answers

Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.

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Verified User

Executive in Engineering

Executive Office Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Adobe Campaign 6.5

Based on 14 answers

The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

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DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

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Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Return on Investment

Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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Better customer service
Increased brand awareness
Increased brand engagement
Streamlined processes
Regular communication with customers
Increased audience/reach

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Campaign Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

dotMailer Editions & Modules

Edition

Growth	$150.00¹
Professional	$500.00¹

Per Month

Additional Pricing Details

—

Rating Summary

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

Adobe Campaign

dotMailer

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