What users are saying about

Adobe Campaign

Top Rated
90 Ratings

dotMailer

12 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

dotMailer

12 Ratings
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

dotMailer

dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer
Amanda Kocefas profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
dotMailer
WYSIWYG email editor
Adobe Campaign
7.3
dotMailer
Dynamic content
Adobe Campaign
7.9
dotMailer
Ability to test dynamic content
Adobe Campaign
8.2
dotMailer
Landing pages
Adobe Campaign
8.0
dotMailer
A/B testing
Adobe Campaign
7.0
dotMailer
Mobile optimization
Adobe Campaign
8.4
dotMailer
Email deliverability
Adobe Campaign
8.6
dotMailer
List management
Adobe Campaign
8.2
dotMailer
Triggered drip sequences
Adobe Campaign
7.5
dotMailer

Lead Management

Adobe Campaign
6.9
dotMailer
Lead nurturing
Adobe Campaign
7.5
dotMailer
Lead scoring and grading
Adobe Campaign
7.2
dotMailer
Data quality management
Adobe Campaign
6.6
dotMailer
Automated sales alerts and tasks
Adobe Campaign
6.3
dotMailer

Campaign Management

Adobe Campaign
7.4
dotMailer
Calendaring
Adobe Campaign
7.5
dotMailer
Event/webinar marketing
Adobe Campaign
7.3
dotMailer

Social Media Marketing

Adobe Campaign
8.1
dotMailer
Social sharing and campaigns
Adobe Campaign
8.2
dotMailer
Social profile integration
Adobe Campaign
7.9
dotMailer

Reporting & Analytics

Adobe Campaign
7.8
dotMailer
Dashboards
Adobe Campaign
8.3
dotMailer
Standard reports
Adobe Campaign
8.1
dotMailer
Custom reports
Adobe Campaign
6.9
dotMailer

Platform & Infrastructure

Adobe Campaign
7.6
dotMailer
API
Adobe Campaign
8.1
dotMailer
Role-based workflow & approvals
Adobe Campaign
8.5
dotMailer
Customizability
Adobe Campaign
8.0
dotMailer
Integration with Salesforce.com
Adobe Campaign
7.9
dotMailer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
dotMailer
Integration with SugarCRM
Adobe Campaign
6.4
dotMailer

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
Amanda Kocefas profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Ultimately, we chose dotMailer over Constant Contact due to our opt-in process. Constant Contact requires a hard opt-in process where there is a formal sign up sheet. For us, we allow customers to sign up, register or just send us their details and we'll add them to the list. dotMailer allows us to have flexibility in the way people sign up and therefore we are able to reach more customers
Amanda Kocefas profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details