What users are saying about
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Top Rated
273 Ratings
15 Ratings

Adobe Campaign

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Top Rated
273 Ratings
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Score 8.1 out of 100
15 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
dotMailer
9.0
WYSIWYG email editor
Adobe Campaign
8.5
dotMailer
9.0
Dynamic content
Adobe Campaign
8.2
dotMailer
9.0
Ability to test dynamic content
Adobe Campaign
8.1
dotMailer
9.0
Landing pages
Adobe Campaign
8.7
dotMailer
A/B testing
Adobe Campaign
8.7
dotMailer
Mobile optimization
Adobe Campaign
7.8
dotMailer
9.0
Email deliverability reporting
Adobe Campaign
8.4
dotMailer
9.0
List management
Adobe Campaign
8.1
dotMailer
9.0
Triggered drip sequences
Adobe Campaign
7.9
dotMailer
9.0

Lead Management

Adobe Campaign
6.7
dotMailer
Lead nurturing
Adobe Campaign
7.1
dotMailer
Lead scoring and grading
Adobe Campaign
7.3
dotMailer
Data quality management
Adobe Campaign
6.3
dotMailer
Automated sales alerts and tasks
Adobe Campaign
6.0
dotMailer

Campaign Management

Adobe Campaign
7.7
dotMailer
Calendaring
Adobe Campaign
8.1
dotMailer
Event/webinar marketing
Adobe Campaign
7.4
dotMailer

Social Media Marketing

Adobe Campaign
7.9
dotMailer
Social sharing and campaigns
Adobe Campaign
8.0
dotMailer
Social profile integration
Adobe Campaign
7.7
dotMailer

Reporting & Analytics

Adobe Campaign
8.2
dotMailer
Dashboards
Adobe Campaign
8.2
dotMailer
Standard reports
Adobe Campaign
8.4
dotMailer
Custom reports
Adobe Campaign
8.0
dotMailer

Platform & Infrastructure

Adobe Campaign
7.5
dotMailer
API
Adobe Campaign
7.3
dotMailer
Role-based workflow & approvals
Adobe Campaign
8.1
dotMailer
Customizability
Adobe Campaign
7.7
dotMailer
Integration with Salesforce.com
Adobe Campaign
8.1
dotMailer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
dotMailer
Integration with SugarCRM
Adobe Campaign
6.5
dotMailer

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 13 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.5
Based on 14 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

dotMailer Editions & Modules

Edition
Growth$150.001
Professional$500.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
dotMailer
9.0

Likelihood to Renew

Adobe Campaign
8.4
dotMailer
10.0

Usability

Adobe Campaign
7.4
dotMailer

Reliability and Availability

Adobe Campaign
7.0
dotMailer

Performance

Adobe Campaign
7.0
dotMailer

Support Rating

Adobe Campaign
6.5
dotMailer

In-Person Training

Adobe Campaign
8.0
dotMailer

Online Training

Adobe Campaign
8.0
dotMailer

Implementation Rating

Adobe Campaign
8.0
dotMailer

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