What users are saying about
Top Rated
93 Ratings
13 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
13 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
dotMailer
9.0
WYSIWYG email editor
Adobe Campaign
7.5
dotMailer
9.0
Dynamic content
Adobe Campaign
8.1
dotMailer
9.0
Ability to test dynamic content
Adobe Campaign
8.4
dotMailer
9.0
Landing pages
Adobe Campaign
7.7
dotMailer
A/B testing
Adobe Campaign
6.9
dotMailer
Mobile optimization
Adobe Campaign
7.7
dotMailer
9.0
Email deliverability
Adobe Campaign
8.7
dotMailer
9.0
List management
Adobe Campaign
8.4
dotMailer
9.0
Triggered drip sequences
Adobe Campaign
7.5
dotMailer
9.0

Lead Management

Adobe Campaign
6.8
dotMailer
Lead nurturing
Adobe Campaign
7.4
dotMailer
Lead scoring and grading
Adobe Campaign
7.2
dotMailer
Data quality management
Adobe Campaign
6.5
dotMailer
Automated sales alerts and tasks
Adobe Campaign
6.2
dotMailer

Campaign Management

Adobe Campaign
7.4
dotMailer
Calendaring
Adobe Campaign
7.5
dotMailer
Event/webinar marketing
Adobe Campaign
7.3
dotMailer

Social Media Marketing

Adobe Campaign
8.0
dotMailer
Social sharing and campaigns
Adobe Campaign
8.2
dotMailer
Social profile integration
Adobe Campaign
7.8
dotMailer

Reporting & Analytics

Adobe Campaign
8.0
dotMailer
Dashboards
Adobe Campaign
8.4
dotMailer
Standard reports
Adobe Campaign
8.3
dotMailer
Custom reports
Adobe Campaign
7.2
dotMailer

Platform & Infrastructure

Adobe Campaign
7.6
dotMailer
API
Adobe Campaign
8.0
dotMailer
Role-based workflow & approvals
Adobe Campaign
8.4
dotMailer
Customizability
Adobe Campaign
8.1
dotMailer
Integration with Salesforce.com
Adobe Campaign
7.5
dotMailer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
dotMailer
Integration with SugarCRM
Adobe Campaign
6.3
dotMailer

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
Tim Berman profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
Tim Berman profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

dotMailer More Information