Adobe Campaign vs dotMailer

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

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Feature Rating Comparison

Adobe Campaign

7.9

dotMailer

9.0

WYSIWYG email editor

7.4

9.0

Dynamic content

8.3

9.0

Ability to test dynamic content

8.3

9.0

Landing pages

7.9

—

A/B testing

7.3

—

Mobile optimization

7.9

9.0

Email deliverability

8.7

9.0

List management

8.1

9.0

Triggered drip sequences

7.2

9.0

Adobe Campaign

6.8

dotMailer

—

Lead nurturing

7.3

—

Lead scoring and grading

7.2

—

Data quality management

6.4

—

Automated sales alerts and tasks

6.1

—

Adobe Campaign

7.3

dotMailer

—

Calendaring

7.4

—

Event/webinar marketing

7.3

—

Adobe Campaign

7.9

dotMailer

—

Social sharing and campaigns

8.1

—

Social profile integration

7.8

—

Adobe Campaign

7.8

dotMailer

—

Dashboards

8.0

—

Standard reports

8.2

—

Custom reports

7.2

—

Adobe Campaign

7.3

dotMailer

—

API

7.1

—

Role-based workflow & approvals

8.1

—

Customizability

7.6

—

Integration with Salesforce.com

7.5

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Pros

The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
It is a great social marketing tool that allows you to get even closer to your client with ease.
Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.

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Parveen Dudy

Senior Technology Architect

InfosysMarketing and Advertising, 5001-10,000 employees

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Segmentation by distance.
RFM segmentation.
Product recommendations.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

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Cons

The HTML behind the emails still gets messed up at times.
Integrations between other Adobe products isn't as straightforward as you would think.
They still need some work on the UI.

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Verified User

Team Lead in Information Technology

Religious Institutions Company, 10,001+ employees

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Integration is overly complex.
Cannot progressively profile from anything other than an email address.
Too expensive.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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dotMailer10.0

Based on 1 answer

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

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Amanda Kocefas

Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

ACS is an Organizational tool, not a stand-alone email system. Having a single point for email addresses across ministries and being able to offer a tool with very high deliver-ability make ACS a very attractive tool to other ministries.

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Verified User

Team Lead in Information Technology

Religious Institutions Company, 10,001+ employees

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DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Return on Investment

We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 15 answers on this topic

Gave us more granular segmentation than simply pages visited or products purchased.
Helped us segment local customers vs long-distance customers, and send different messaging to each.
It takes a product feed, so enabled us to launch personalized product recommendations in emails.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

dotMailer

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Adobe Campaign vs dotMailer

Add comparison

Likelihood to Recommend

Adobe Campaign

dotMailer

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Return on Investment

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

dotMailer

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

dotMailer More Information

Rating Summary