Adobe Campaign vs dotMailer

• Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
• Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
• Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.

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• Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
• Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
• Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

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• Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
• The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.

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• Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
• The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
• I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.

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• Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
• Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
• New intelligence allowing us to increase conversion in the shop.

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• Better customer service
• Increased brand awareness
• Increased brand engagement
• Streamlined processes
• Regular communication with customers
• Increased audience/reach

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