Adobe Campaign vs dotMailer

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

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Feature Rating Comparison

Adobe Campaign

7.9

dotMailer

9.0

WYSIWYG email editor

7.5

9.0

Dynamic content

8.1

9.0

Ability to test dynamic content

8.4

9.0

Landing pages

7.7

—

A/B testing

6.9

—

Mobile optimization

7.7

9.0

Email deliverability

8.7

9.0

List management

8.4

9.0

Triggered drip sequences

7.5

9.0

Adobe Campaign

6.8

dotMailer

—

Lead nurturing

7.4

—

Lead scoring and grading

7.2

—

Data quality management

6.5

—

Automated sales alerts and tasks

6.2

—

Adobe Campaign

7.4

dotMailer

—

Calendaring

7.5

—

Event/webinar marketing

7.3

—

Adobe Campaign

8.0

dotMailer

—

Social sharing and campaigns

8.2

—

Social profile integration

7.8

—

Adobe Campaign

8.0

dotMailer

—

Dashboards

8.4

—

Standard reports

8.3

—

Custom reports

7.2

—

Adobe Campaign

7.6

dotMailer

—

API

8.0

—

Role-based workflow & approvals

8.4

—

Customizability

8.1

—

Integration with Salesforce.com

7.5

—

Integration with Microsoft Dynamics CRM

7.1

—

Integration with SugarCRM

6.3

—

Pros

The user interface is easy to navigate, even for beginners.
You don't need to know MySQL to set up workflows.
You can build personalized emails by using modules with contitions set by previous behaviours and interests.

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

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Segmentation by distance.
RFM segmentation.
Product recommendations.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Cons

Custom Report Creation can be simplified and made more visual like Tableau
UI can definitely be made more intuitive and slick
Remove limitation of Windows Only for running AC Client Console
Support for RESTful services can be improved
Integration with third party vendors for SMS,Push can be simplified and made bug free

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Arvind Jain

Sr. Manager, Marketing Operations and Systems

Palo Alto NetworksComputer & Network Security, 1001-5000 employees

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Integration is overly complex.
Cannot progressively profile from anything other than an email address.
Too expensive.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Likelihood to Renew

Adobe Campaign8.4

Based on 5 answers

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

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Verified User

Manager in Sales

501-1000 employees

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dotMailer10.0

Based on 1 answer

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

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Amanda Kocefas

Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

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Usability

Adobe Campaign9.0

Based on 3 answers

Because I think it is a very user friendly system, especially when it comes to campaign production

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Emma Asplund

Produktionsledare och copywriter

Com Hem ABTelecommunications, 501-1000 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Reliability and Availability

Adobe Campaign7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Gibum Kang

Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Support

Adobe Campaign7.4

Based on 2 answers

I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

View all 13 answers on this topic

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Return on Investment

Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.

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Kristen Conrad

North American Marketing Operations

Dassault Systemes10,001+ employees

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Gave us more granular segmentation than simply pages visited or products purchased.
Helped us segment local customers vs long-distance customers, and send different messaging to each.
It takes a product feed, so enabled us to launch personalized product recommendations in emails.

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Tim Berman

Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Campaign More Information

Pricing Info

dotMailer

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Adobe Campaign vs dotMailer

Add comparison

Likelihood to Recommend

Adobe Campaign

dotMailer

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Support

Alternatives Considered

Return on Investment

Pricing Details

Adobe Campaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Campaign More Information

dotMailer

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

dotMailer More Information

Rating Summary