What users are saying about
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Top Rated
215 Ratings
30 Ratings

Adobe Campaign

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Top Rated
215 Ratings
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Score 7.9 out of 101
30 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Kapost
WYSIWYG email editor
Adobe Campaign
8.2
Kapost
Dynamic content
Adobe Campaign
8.5
Kapost
Ability to test dynamic content
Adobe Campaign
8.4
Kapost
Landing pages
Adobe Campaign
8.6
Kapost
A/B testing
Adobe Campaign
8.4
Kapost
Mobile optimization
Adobe Campaign
7.6
Kapost
Email deliverability
Adobe Campaign
8.6
Kapost
List management
Adobe Campaign
8.2
Kapost
Triggered drip sequences
Adobe Campaign
7.7
Kapost

Lead Management

Adobe Campaign
6.7
Kapost
Lead nurturing
Adobe Campaign
7.1
Kapost
Lead scoring and grading
Adobe Campaign
7.3
Kapost
Data quality management
Adobe Campaign
6.3
Kapost
Automated sales alerts and tasks
Adobe Campaign
6.0
Kapost

Campaign Management

Adobe Campaign
7.6
Kapost
Calendaring
Adobe Campaign
7.8
Kapost
Event/webinar marketing
Adobe Campaign
7.4
Kapost

Social Media Marketing

Adobe Campaign
7.9
Kapost
Social sharing and campaigns
Adobe Campaign
8.0
Kapost
Social profile integration
Adobe Campaign
7.7
Kapost

Reporting & Analytics

Adobe Campaign
8.2
Kapost
Dashboards
Adobe Campaign
8.1
Kapost
Standard reports
Adobe Campaign
8.5
Kapost
Custom reports
Adobe Campaign
7.9
Kapost

Platform & Infrastructure

Adobe Campaign
7.3
Kapost
API
Adobe Campaign
6.9
Kapost
Role-based workflow & approvals
Adobe Campaign
8.0
Kapost
Customizability
Adobe Campaign
7.6
Kapost
Integration with Salesforce.com
Adobe Campaign
7.8
Kapost
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kapost
Integration with SugarCRM
Adobe Campaign
6.5
Kapost

Content Creation

Adobe Campaign
Kapost
9.0
Ideation
Adobe Campaign
Kapost
7.0
Approval workflows
Adobe Campaign
Kapost
10.0
Content collaboration
Adobe Campaign
Kapost
9.7
Content calendar
Adobe Campaign
Kapost
9.4
Network for content licensing/production
Adobe Campaign
Kapost
9.0

Content Publishing

Adobe Campaign
Kapost
8.4
Content hub
Adobe Campaign
Kapost
10.0
Forms / Gated content
Adobe Campaign
Kapost
7.0
Embedded CTAs
Adobe Campaign
Kapost
7.9
Content distribution
Adobe Campaign
Kapost
8.4
Content promotion
Adobe Campaign
Kapost
8.3
Content automation
Adobe Campaign
Kapost
8.8

Content Reporting & Analytics

Adobe Campaign
Kapost
8.2
Audience profiling and targeting
Adobe Campaign
Kapost
9.0
Closed-loop tracking and reporting
Adobe Campaign
Kapost
9.0
Content performance analytics
Adobe Campaign
Kapost
7.3
Campaign optimization dashboard
Adobe Campaign
Kapost
8.0
Competitive analytics
Adobe Campaign
Kapost
7.9

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Kapost

Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Kapost

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Kapost

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Kapost

Kapost 9.0
Based on 1 answer
Our most recent reps at Kapost have always been right there to help answer questions we may have. They were dedicated to our success and the ongoing adoption of the platform.
Jim MacLeod profile photo

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Kapost

ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
No photo available

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Kapost

Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Kapost

  • Better visibility into your whole content inventory.
  • Easier for sales to find and use relevant content.
  • Easy to manage and monitor progress in the content creation process.
  • As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.
Scott Barker profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.2
Kapost
9.0

Likelihood to Renew

Adobe Campaign
8.4
Kapost
10.0

Usability

Adobe Campaign
9.0
Kapost

Reliability and Availability

Adobe Campaign
7.0
Kapost

Performance

Adobe Campaign
7.0
Kapost

Support

Adobe Campaign
3.2
Kapost
9.0

In-Person Training

Adobe Campaign
8.0
Kapost

Online Training

Adobe Campaign
8.0
Kapost

Implementation

Adobe Campaign
8.0
Kapost

Scalability

Adobe Campaign
Kapost
8.0

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