What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Kapost

26 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Kapost

26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Kapost
WYSIWYG email editor
Adobe Campaign
7.3
Kapost
Dynamic content
Adobe Campaign
7.9
Kapost
Ability to test dynamic content
Adobe Campaign
8.2
Kapost
Landing pages
Adobe Campaign
7.9
Kapost
A/B testing
Adobe Campaign
6.9
Kapost
Mobile optimization
Adobe Campaign
8.4
Kapost
Email deliverability
Adobe Campaign
8.6
Kapost
List management
Adobe Campaign
8.2
Kapost
Triggered drip sequences
Adobe Campaign
7.5
Kapost

Lead Management

Adobe Campaign
6.9
Kapost
Lead nurturing
Adobe Campaign
7.4
Kapost
Lead scoring and grading
Adobe Campaign
7.2
Kapost
Data quality management
Adobe Campaign
6.5
Kapost
Automated sales alerts and tasks
Adobe Campaign
6.3
Kapost

Campaign Management

Adobe Campaign
7.4
Kapost
Calendaring
Adobe Campaign
7.5
Kapost
Event/webinar marketing
Adobe Campaign
7.3
Kapost

Social Media Marketing

Adobe Campaign
8.0
Kapost
Social sharing and campaigns
Adobe Campaign
8.2
Kapost
Social profile integration
Adobe Campaign
7.9
Kapost

Reporting & Analytics

Adobe Campaign
7.7
Kapost
Dashboards
Adobe Campaign
8.3
Kapost
Standard reports
Adobe Campaign
8.1
Kapost
Custom reports
Adobe Campaign
6.8
Kapost

Platform & Infrastructure

Adobe Campaign
7.6
Kapost
API
Adobe Campaign
8.1
Kapost
Role-based workflow & approvals
Adobe Campaign
8.5
Kapost
Customizability
Adobe Campaign
8.0
Kapost
Integration with Salesforce.com
Adobe Campaign
7.9
Kapost
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kapost
Integration with SugarCRM
Adobe Campaign
6.3
Kapost

Content Creation

Adobe Campaign
Kapost
8.6
Ideation
Adobe Campaign
Kapost
7.0
Approval workflows
Adobe Campaign
Kapost
9.9
Content collaboration
Adobe Campaign
Kapost
9.0
Content calendar
Adobe Campaign
Kapost
7.9
Network for content licensing/production
Adobe Campaign
Kapost
9.0

Content Publishing

Adobe Campaign
Kapost
8.2
Content hub
Adobe Campaign
Kapost
9.9
Forms / Gated content
Adobe Campaign
Kapost
7.0
Embedded CTAs
Adobe Campaign
Kapost
7.9
Content distribution
Adobe Campaign
Kapost
7.0
Content promotion
Adobe Campaign
Kapost
8.3
Content automation
Adobe Campaign
Kapost
8.8

Content Reporting & Analytics

Adobe Campaign
Kapost
8.2
Audience profiling and targeting
Adobe Campaign
Kapost
8.9
Closed-loop tracking and reporting
Adobe Campaign
Kapost
8.9
Content performance analytics
Adobe Campaign
Kapost
8.0
Campaign optimization dashboard
Adobe Campaign
Kapost
7.2
Competitive analytics
Adobe Campaign
Kapost
7.9

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • The calendar is a great way to visualize and plan upcoming content publication.
  • Workflow for content production, review and publication is easy to use an effective.
  • Setup is fairly straightforward.
  • Support has been excellent.
  • The solution handles multiple content types well.
Amber Newman profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Kapost10.0
Based on 2 answers
I don't foresee us making a change at this point, however, if a competitive product were available that had the content and workflow capabilities of Kapost, with added social media functionality we might be persuaded to try it
Amber Newman profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Kapost8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Quicker production times.
  • More transparency.
Mike Goldberg profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Kapost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kapost More Information