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Top Rated
275 Ratings

Adobe Campaign

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Top Rated
275 Ratings
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Score 8.1 out of 100
125 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Kibo Personalization (Monetate + Certona)
WYSIWYG email editor
Adobe Campaign
8.5
Kibo Personalization (Monetate + Certona)
Dynamic content
Adobe Campaign
8.2
Kibo Personalization (Monetate + Certona)
Ability to test dynamic content
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Landing pages
Adobe Campaign
8.7
Kibo Personalization (Monetate + Certona)
A/B testing
Adobe Campaign
8.7
Kibo Personalization (Monetate + Certona)
Mobile optimization
Adobe Campaign
7.8
Kibo Personalization (Monetate + Certona)
Email deliverability reporting
Adobe Campaign
8.4
Kibo Personalization (Monetate + Certona)
List management
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Triggered drip sequences
Adobe Campaign
7.9
Kibo Personalization (Monetate + Certona)

Lead Management

Adobe Campaign
6.7
Kibo Personalization (Monetate + Certona)
Lead nurturing
Adobe Campaign
7.1
Kibo Personalization (Monetate + Certona)
Lead scoring and grading
Adobe Campaign
7.3
Kibo Personalization (Monetate + Certona)
Data quality management
Adobe Campaign
6.3
Kibo Personalization (Monetate + Certona)
Automated sales alerts and tasks
Adobe Campaign
6.0
Kibo Personalization (Monetate + Certona)

Campaign Management

Adobe Campaign
7.7
Kibo Personalization (Monetate + Certona)
Calendaring
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Event/webinar marketing
Adobe Campaign
7.4
Kibo Personalization (Monetate + Certona)

Social Media Marketing

Adobe Campaign
7.9
Kibo Personalization (Monetate + Certona)
Social sharing and campaigns
Adobe Campaign
8.0
Kibo Personalization (Monetate + Certona)
Social profile integration
Adobe Campaign
7.7
Kibo Personalization (Monetate + Certona)

Reporting & Analytics

Adobe Campaign
8.2
Kibo Personalization (Monetate + Certona)
Dashboards
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Standard reports
Adobe Campaign
8.4
Kibo Personalization (Monetate + Certona)
Custom reports
Adobe Campaign
8.0
Kibo Personalization (Monetate + Certona)

Platform & Infrastructure

Adobe Campaign
7.5
Kibo Personalization (Monetate + Certona)
API
Adobe Campaign
7.3
Kibo Personalization (Monetate + Certona)
Role-based workflow & approvals
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Customizability
Adobe Campaign
7.7
Kibo Personalization (Monetate + Certona)
Integration with Salesforce.com
Adobe Campaign
8.1
Kibo Personalization (Monetate + Certona)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Kibo Personalization (Monetate + Certona)
Integration with SugarCRM
Adobe Campaign
6.5
Kibo Personalization (Monetate + Certona)

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kibo Personalization (Monetate + Certona)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Kibo Personalization (Monetate + Certona)
9.5

Likelihood to Renew

Adobe Campaign
8.4
Kibo Personalization (Monetate + Certona)
8.2

Usability

Adobe Campaign
7.4
Kibo Personalization (Monetate + Certona)
7.5

Reliability and Availability

Adobe Campaign
7.0
Kibo Personalization (Monetate + Certona)
10.0

Performance

Adobe Campaign
7.0
Kibo Personalization (Monetate + Certona)
10.0

Support Rating

Adobe Campaign
6.6
Kibo Personalization (Monetate + Certona)
8.2

In-Person Training

Adobe Campaign
8.0
Kibo Personalization (Monetate + Certona)
10.0

Online Training

Adobe Campaign
8.0
Kibo Personalization (Monetate + Certona)

Implementation Rating

Adobe Campaign
8.0
Kibo Personalization (Monetate + Certona)
8.5

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