What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
10 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

LeanData Demand Management

I would recommend getting LeanData for large organizations or those organizations that are growing quickly. I honestly can't think how our company would have been able to scale our routing of leads without the product. As previously stated, companies with a Sales team of one or two people wouldn't see much benefit from the lean routing module.
Jason Lopez profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeanData Demand Management
WYSIWYG email editor
Adobe Campaign
7.4
LeanData Demand Management
Dynamic content
Adobe Campaign
8.3
LeanData Demand Management
Ability to test dynamic content
Adobe Campaign
8.3
LeanData Demand Management
Landing pages
Adobe Campaign
7.9
LeanData Demand Management
A/B testing
Adobe Campaign
7.3
LeanData Demand Management
Mobile optimization
Adobe Campaign
7.8
LeanData Demand Management
Email deliverability
Adobe Campaign
8.7
LeanData Demand Management
List management
Adobe Campaign
8.0
LeanData Demand Management
Triggered drip sequences
Adobe Campaign
7.2
LeanData Demand Management

Lead Management

Adobe Campaign
6.7
LeanData Demand Management
8.5
Lead nurturing
Adobe Campaign
7.2
LeanData Demand Management
Lead scoring and grading
Adobe Campaign
7.2
LeanData Demand Management
8.0
Data quality management
Adobe Campaign
6.4
LeanData Demand Management
8.5
Automated sales alerts and tasks
Adobe Campaign
6.1
LeanData Demand Management
9.1

Campaign Management

Adobe Campaign
7.3
LeanData Demand Management
Calendaring
Adobe Campaign
7.3
LeanData Demand Management
Event/webinar marketing
Adobe Campaign
7.3
LeanData Demand Management

Social Media Marketing

Adobe Campaign
7.9
LeanData Demand Management
Social sharing and campaigns
Adobe Campaign
8.1
LeanData Demand Management
Social profile integration
Adobe Campaign
7.7
LeanData Demand Management

Reporting & Analytics

Adobe Campaign
7.7
LeanData Demand Management
9.0
Dashboards
Adobe Campaign
7.8
LeanData Demand Management
Standard reports
Adobe Campaign
8.2
LeanData Demand Management
9.0
Custom reports
Adobe Campaign
7.2
LeanData Demand Management

Platform & Infrastructure

Adobe Campaign
7.2
LeanData Demand Management
9.6
API
Adobe Campaign
6.9
LeanData Demand Management
Role-based workflow & approvals
Adobe Campaign
8.0
LeanData Demand Management
Customizability
Adobe Campaign
7.5
LeanData Demand Management
9.6
Integration with Salesforce.com
Adobe Campaign
7.5
LeanData Demand Management
9.6
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeanData Demand Management
Integration with SugarCRM
Adobe Campaign
6.4
LeanData Demand Management

Pros

Adobe Campaign

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo

LeanData Demand Management

  • The lead routing module has saved me an immense amount of time in just a few short months we have been using the tool. I can easily investigate why a lead was routed a certain way, and instantly make changes to the routing logic if needed.
  • The LeanData team that helped us implement the product was extremely helpful and knowledgeable, anticipating potential problems before they could even happen.
  • The matching logic in the lead routing module is starting to pay dividends in helping us to clean up duplicate leads in an automated way.
Jason Lopez profile photo

Cons

Adobe Campaign

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo

LeanData Demand Management

  • The price might be prohibitive for some companies. While it has really paid off for us, it would still be a luxury for smaller organizations that do not have many SalesForce users.
Jason Lopez profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

LeanData Demand Management

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

LeanData Demand Management

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

LeanData Demand Management

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

LeanData Demand Management

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.
Canh Tran profile photo

LeanData Demand Management

I didn't look at any competitors
Vinny Poliseno profile photo

Return on Investment

Adobe Campaign

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

LeanData Demand Management

  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
Jason Lopez profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LeanData Demand Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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