What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

LeanData Demand Management

I would recommend getting LeanData for large organizations or those organizations that are growing quickly. I honestly can't think how our company would have been able to scale our routing of leads without the product. As previously stated, companies with a Sales team of one or two people wouldn't see much benefit from the lean routing module.
Jason Lopez profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeanData Demand Management
WYSIWYG email editor
Adobe Campaign
7.5
LeanData Demand Management
Dynamic content
Adobe Campaign
8.1
LeanData Demand Management
Ability to test dynamic content
Adobe Campaign
8.4
LeanData Demand Management
Landing pages
Adobe Campaign
7.7
LeanData Demand Management
A/B testing
Adobe Campaign
6.9
LeanData Demand Management
Mobile optimization
Adobe Campaign
7.7
LeanData Demand Management
Email deliverability
Adobe Campaign
8.7
LeanData Demand Management
List management
Adobe Campaign
8.4
LeanData Demand Management
Triggered drip sequences
Adobe Campaign
7.5
LeanData Demand Management

Lead Management

Adobe Campaign
6.8
LeanData Demand Management
8.5
Lead nurturing
Adobe Campaign
7.4
LeanData Demand Management
Lead scoring and grading
Adobe Campaign
7.2
LeanData Demand Management
8.0
Data quality management
Adobe Campaign
6.5
LeanData Demand Management
8.5
Automated sales alerts and tasks
Adobe Campaign
6.2
LeanData Demand Management
9.1

Campaign Management

Adobe Campaign
7.4
LeanData Demand Management
Calendaring
Adobe Campaign
7.5
LeanData Demand Management
Event/webinar marketing
Adobe Campaign
7.3
LeanData Demand Management

Social Media Marketing

Adobe Campaign
8.0
LeanData Demand Management
Social sharing and campaigns
Adobe Campaign
8.1
LeanData Demand Management
Social profile integration
Adobe Campaign
7.8
LeanData Demand Management

Reporting & Analytics

Adobe Campaign
8.0
LeanData Demand Management
9.0
Dashboards
Adobe Campaign
8.4
LeanData Demand Management
Standard reports
Adobe Campaign
8.3
LeanData Demand Management
9.0
Custom reports
Adobe Campaign
7.2
LeanData Demand Management

Platform & Infrastructure

Adobe Campaign
7.6
LeanData Demand Management
9.6
API
Adobe Campaign
8.0
LeanData Demand Management
Role-based workflow & approvals
Adobe Campaign
8.4
LeanData Demand Management
Customizability
Adobe Campaign
8.1
LeanData Demand Management
9.6
Integration with Salesforce.com
Adobe Campaign
7.5
LeanData Demand Management
9.6
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeanData Demand Management
Integration with SugarCRM
Adobe Campaign
6.3
LeanData Demand Management

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • The lead routing module has saved me an immense amount of time in just a few short months we have been using the tool. I can easily investigate why a lead was routed a certain way, and instantly make changes to the routing logic if needed.
  • The LeanData team that helped us implement the product was extremely helpful and knowledgeable, anticipating potential problems before they could even happen.
  • The matching logic in the lead routing module is starting to pay dividends in helping us to clean up duplicate leads in an automated way.
Jason Lopez profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • The price might be prohibitive for some companies. While it has really paid off for us, it would still be a luxury for smaller organizations that do not have many SalesForce users.
Jason Lopez profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
I didn't look at any competitors
Vinny Poliseno profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
Jason Lopez profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

LeanData Demand Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LeanData Demand Management More Information