What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

LeanData Demand Management

8 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

LeanData Demand Management

I would recommend getting LeanData for large organizations or those organizations that are growing quickly. I honestly can't think how our company would have been able to scale our routing of leads without the product. As previously stated, companies with a Sales team of one or two people wouldn't see much benefit from the lean routing module.
Jason Lopez profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LeanData Demand Management
WYSIWYG email editor
Adobe Campaign
7.3
LeanData Demand Management
Dynamic content
Adobe Campaign
7.9
LeanData Demand Management
Ability to test dynamic content
Adobe Campaign
8.2
LeanData Demand Management
Landing pages
Adobe Campaign
8.0
LeanData Demand Management
A/B testing
Adobe Campaign
7.0
LeanData Demand Management
Mobile optimization
Adobe Campaign
8.4
LeanData Demand Management
Email deliverability
Adobe Campaign
8.6
LeanData Demand Management
List management
Adobe Campaign
8.2
LeanData Demand Management
Triggered drip sequences
Adobe Campaign
7.5
LeanData Demand Management

Lead Management

Adobe Campaign
6.9
LeanData Demand Management
8.5
Lead nurturing
Adobe Campaign
7.5
LeanData Demand Management
Lead scoring and grading
Adobe Campaign
7.2
LeanData Demand Management
8.0
Data quality management
Adobe Campaign
6.6
LeanData Demand Management
8.5
Automated sales alerts and tasks
Adobe Campaign
6.3
LeanData Demand Management
9.1

Campaign Management

Adobe Campaign
7.4
LeanData Demand Management
Calendaring
Adobe Campaign
7.5
LeanData Demand Management
Event/webinar marketing
Adobe Campaign
7.3
LeanData Demand Management

Social Media Marketing

Adobe Campaign
8.1
LeanData Demand Management
Social sharing and campaigns
Adobe Campaign
8.2
LeanData Demand Management
Social profile integration
Adobe Campaign
7.9
LeanData Demand Management

Reporting & Analytics

Adobe Campaign
7.8
LeanData Demand Management
9.0
Dashboards
Adobe Campaign
8.3
LeanData Demand Management
Standard reports
Adobe Campaign
8.1
LeanData Demand Management
9.0
Custom reports
Adobe Campaign
6.9
LeanData Demand Management

Platform & Infrastructure

Adobe Campaign
7.6
LeanData Demand Management
9.6
API
Adobe Campaign
8.1
LeanData Demand Management
Role-based workflow & approvals
Adobe Campaign
8.5
LeanData Demand Management
Customizability
Adobe Campaign
8.0
LeanData Demand Management
9.6
Integration with Salesforce.com
Adobe Campaign
7.9
LeanData Demand Management
9.6
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LeanData Demand Management
Integration with SugarCRM
Adobe Campaign
6.4
LeanData Demand Management

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • The lead routing module has saved me an immense amount of time in just a few short months we have been using the tool. I can easily investigate why a lead was routed a certain way, and instantly make changes to the routing logic if needed.
  • The LeanData team that helped us implement the product was extremely helpful and knowledgeable, anticipating potential problems before they could even happen.
  • The matching logic in the lead routing module is starting to pay dividends in helping us to clean up duplicate leads in an automated way.
Jason Lopez profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • The price might be prohibitive for some companies. While it has really paid off for us, it would still be a luxury for smaller organizations that do not have many SalesForce users.
Jason Lopez profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I didn't look at any competitors
Vinny Poliseno profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
  • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
Jason Lopez profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LeanData Demand Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details