What users are saying about
Top Rated
93 Ratings
7 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Leanplum
WYSIWYG email editor
Adobe Campaign
7.5
Leanplum
Dynamic content
Adobe Campaign
8.1
Leanplum
Ability to test dynamic content
Adobe Campaign
8.4
Leanplum
Landing pages
Adobe Campaign
7.7
Leanplum
A/B testing
Adobe Campaign
6.9
Leanplum
Mobile optimization
Adobe Campaign
7.7
Leanplum
Email deliverability
Adobe Campaign
8.7
Leanplum
List management
Adobe Campaign
8.4
Leanplum
Triggered drip sequences
Adobe Campaign
7.5
Leanplum

Lead Management

Adobe Campaign
6.8
Leanplum
Lead nurturing
Adobe Campaign
7.4
Leanplum
Lead scoring and grading
Adobe Campaign
7.2
Leanplum
Data quality management
Adobe Campaign
6.5
Leanplum
Automated sales alerts and tasks
Adobe Campaign
6.2
Leanplum

Campaign Management

Adobe Campaign
7.4
Leanplum
Calendaring
Adobe Campaign
7.5
Leanplum
Event/webinar marketing
Adobe Campaign
7.3
Leanplum

Social Media Marketing

Adobe Campaign
8.0
Leanplum
Social sharing and campaigns
Adobe Campaign
8.1
Leanplum
Social profile integration
Adobe Campaign
7.8
Leanplum

Reporting & Analytics

Adobe Campaign
8.0
Leanplum
Dashboards
Adobe Campaign
8.4
Leanplum
Standard reports
Adobe Campaign
8.3
Leanplum
Custom reports
Adobe Campaign
7.2
Leanplum

Platform & Infrastructure

Adobe Campaign
7.6
Leanplum
API
Adobe Campaign
8.0
Leanplum
Role-based workflow & approvals
Adobe Campaign
8.4
Leanplum
Customizability
Adobe Campaign
8.1
Leanplum
Integration with Salesforce.com
Adobe Campaign
7.5
Leanplum
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Leanplum
Integration with SugarCRM
Adobe Campaign
6.3
Leanplum

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
  • Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
  • Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
Alec Dibble profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
  • The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
Becky Jewell Laughton profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for support and proactive messaging to existing customers, Leanplum addresses non-support items and messaging to customers as well as prospective customers. We'd always use both
Becky Jewell Laughton profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Definitely a positive impact on customer engagement, too early to see ROI but it definitely looks positive so far!
Becky Jewell Laughton profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leanplum More Information