What users are saying about
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140 Ratings
7 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
7 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Leanplum
WYSIWYG email editor
Adobe Campaign
7.4
Leanplum
Dynamic content
Adobe Campaign
8.3
Leanplum
Ability to test dynamic content
Adobe Campaign
8.3
Leanplum
Landing pages
Adobe Campaign
7.9
Leanplum
A/B testing
Adobe Campaign
7.3
Leanplum
Mobile optimization
Adobe Campaign
7.7
Leanplum
Email deliverability
Adobe Campaign
8.7
Leanplum
List management
Adobe Campaign
8.0
Leanplum
Triggered drip sequences
Adobe Campaign
7.2
Leanplum

Lead Management

Adobe Campaign
6.7
Leanplum
Lead nurturing
Adobe Campaign
7.2
Leanplum
Lead scoring and grading
Adobe Campaign
7.2
Leanplum
Data quality management
Adobe Campaign
6.4
Leanplum
Automated sales alerts and tasks
Adobe Campaign
6.1
Leanplum

Campaign Management

Adobe Campaign
7.3
Leanplum
Calendaring
Adobe Campaign
7.3
Leanplum
Event/webinar marketing
Adobe Campaign
7.3
Leanplum

Social Media Marketing

Adobe Campaign
7.9
Leanplum
Social sharing and campaigns
Adobe Campaign
8.1
Leanplum
Social profile integration
Adobe Campaign
7.7
Leanplum

Reporting & Analytics

Adobe Campaign
7.7
Leanplum
Dashboards
Adobe Campaign
7.8
Leanplum
Standard reports
Adobe Campaign
8.2
Leanplum
Custom reports
Adobe Campaign
7.2
Leanplum

Platform & Infrastructure

Adobe Campaign
7.2
Leanplum
API
Adobe Campaign
6.9
Leanplum
Role-based workflow & approvals
Adobe Campaign
8.0
Leanplum
Customizability
Adobe Campaign
7.5
Leanplum
Integration with Salesforce.com
Adobe Campaign
7.4
Leanplum
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Leanplum
Integration with SugarCRM
Adobe Campaign
6.4
Leanplum

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Leanplum

  • Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
  • Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
  • Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
Alec Dibble profile photo

Cons

Adobe Campaign

  • UI could be reviewed to provide a new experience aligned to Digital and Innovation
  • Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards
No photo available

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Leanplum

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Leanplum

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Leanplum

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

I haven't heard about or tried any other product rather than Adobe Campaign. I'm always open to new technologies and experiences, but so far Adobe Campaign meets all of our department needs, so thinking on a new solution is the least of our concerns right now, and I believe in the mid-term as well.
No photo available

Leanplum

We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
BORGET Sebastien profile photo

Return on Investment

Adobe Campaign

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison