What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Leanplum

5 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Leanplum

5 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Leanplum

While it was originally meant for e-commerce apps, we think Leanplum is suited perfectly to our main needs for mobile gaming
BORGET Sebastien profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Leanplum
WYSIWYG email editor
Adobe Campaign
7.3
Leanplum
Dynamic content
Adobe Campaign
7.9
Leanplum
Ability to test dynamic content
Adobe Campaign
8.2
Leanplum
Landing pages
Adobe Campaign
8.0
Leanplum
A/B testing
Adobe Campaign
7.0
Leanplum
Mobile optimization
Adobe Campaign
8.4
Leanplum
Email deliverability
Adobe Campaign
8.6
Leanplum
List management
Adobe Campaign
8.2
Leanplum
Triggered drip sequences
Adobe Campaign
7.5
Leanplum

Lead Management

Adobe Campaign
6.9
Leanplum
Lead nurturing
Adobe Campaign
7.5
Leanplum
Lead scoring and grading
Adobe Campaign
7.2
Leanplum
Data quality management
Adobe Campaign
6.6
Leanplum
Automated sales alerts and tasks
Adobe Campaign
6.3
Leanplum

Campaign Management

Adobe Campaign
7.4
Leanplum
Calendaring
Adobe Campaign
7.5
Leanplum
Event/webinar marketing
Adobe Campaign
7.3
Leanplum

Social Media Marketing

Adobe Campaign
8.1
Leanplum
Social sharing and campaigns
Adobe Campaign
8.2
Leanplum
Social profile integration
Adobe Campaign
7.9
Leanplum

Reporting & Analytics

Adobe Campaign
7.8
Leanplum
Dashboards
Adobe Campaign
8.3
Leanplum
Standard reports
Adobe Campaign
8.1
Leanplum
Custom reports
Adobe Campaign
6.9
Leanplum

Platform & Infrastructure

Adobe Campaign
7.6
Leanplum
API
Adobe Campaign
8.1
Leanplum
Role-based workflow & approvals
Adobe Campaign
8.5
Leanplum
Customizability
Adobe Campaign
8.0
Leanplum
Integration with Salesforce.com
Adobe Campaign
7.9
Leanplum
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Leanplum
Integration with SugarCRM
Adobe Campaign
6.4
Leanplum

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
BORGET Sebastien profile photo

Cons

  • Nothing comes to mind.
Khoa Nguyen profile photo
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
BORGET Sebastien profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
BORGET Sebastien profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details