What users are saying about
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Top Rated
248 Ratings
3 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
SmartyAds DSP
WYSIWYG email editor
Adobe Campaign
8.6
SmartyAds DSP
Dynamic content
Adobe Campaign
8.4
SmartyAds DSP
Ability to test dynamic content
Adobe Campaign
8.3
SmartyAds DSP
Landing pages
Adobe Campaign
8.8
SmartyAds DSP
A/B testing
Adobe Campaign
8.8
SmartyAds DSP
Mobile optimization
Adobe Campaign
7.8
SmartyAds DSP
Email deliverability reporting
Adobe Campaign
8.5
SmartyAds DSP
List management
Adobe Campaign
8.1
SmartyAds DSP
Triggered drip sequences
Adobe Campaign
7.9
SmartyAds DSP

Lead Management

Adobe Campaign
6.7
SmartyAds DSP
Lead nurturing
Adobe Campaign
7.1
SmartyAds DSP
Lead scoring and grading
Adobe Campaign
7.3
SmartyAds DSP
Data quality management
Adobe Campaign
6.3
SmartyAds DSP
Automated sales alerts and tasks
Adobe Campaign
6.0
SmartyAds DSP

Campaign Management

Adobe Campaign
7.7
SmartyAds DSP
Calendaring
Adobe Campaign
8.0
SmartyAds DSP
Event/webinar marketing
Adobe Campaign
7.4
SmartyAds DSP

Social Media Marketing

Adobe Campaign
7.9
SmartyAds DSP
Social sharing and campaigns
Adobe Campaign
8.0
SmartyAds DSP
Social profile integration
Adobe Campaign
7.7
SmartyAds DSP

Reporting & Analytics

Adobe Campaign
8.3
SmartyAds DSP
Dashboards
Adobe Campaign
8.2
SmartyAds DSP
Standard reports
Adobe Campaign
8.6
SmartyAds DSP
Custom reports
Adobe Campaign
8.0
SmartyAds DSP

Platform & Infrastructure

Adobe Campaign
7.4
SmartyAds DSP
API
Adobe Campaign
7.1
SmartyAds DSP
Role-based workflow & approvals
Adobe Campaign
8.1
SmartyAds DSP
Customizability
Adobe Campaign
7.6
SmartyAds DSP
Integration with Salesforce.com
Adobe Campaign
8.1
SmartyAds DSP
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SmartyAds DSP
Integration with SugarCRM
Adobe Campaign
6.5
SmartyAds DSP

Ad Network Integration

Adobe Campaign
SmartyAds DSP
6.3
Data Transfer
Adobe Campaign
SmartyAds DSP
6.0
DSP integration
Adobe Campaign
SmartyAds DSP
6.5

Ad Campaigns

Adobe Campaign
SmartyAds DSP
7.7
Ad campaign creation
Adobe Campaign
SmartyAds DSP
8.0
Ad deployment
Adobe Campaign
SmartyAds DSP
7.5
Ad display and retargeting segmentation
Adobe Campaign
SmartyAds DSP
7.5
Sequence targeting
Adobe Campaign
SmartyAds DSP
8.0

Ad Reporting & Analytics

Adobe Campaign
SmartyAds DSP
7.7
Ad dashboards
Adobe Campaign
SmartyAds DSP
7.5
Ad performance reports
Adobe Campaign
SmartyAds DSP
7.5
Ad conversion tracking
Adobe Campaign
SmartyAds DSP
7.5
Ad attribution reporting
Adobe Campaign
SmartyAds DSP
8.0
Cross-channel ad management
Adobe Campaign
SmartyAds DSP
8.5
Ad forecasting and optimization
Adobe Campaign
SmartyAds DSP
7.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
SmartyAds DSP
7.0

Likelihood to Renew

Adobe Campaign
8.4
SmartyAds DSP

Usability

Adobe Campaign
6.8
SmartyAds DSP

Reliability and Availability

Adobe Campaign
7.0
SmartyAds DSP

Performance

Adobe Campaign
7.0
SmartyAds DSP

Support Rating

Adobe Campaign
4.5
SmartyAds DSP

In-Person Training

Adobe Campaign
8.0
SmartyAds DSP

Online Training

Adobe Campaign
8.0
SmartyAds DSP

Implementation Rating

Adobe Campaign
8.0
SmartyAds DSP

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