Adobe Experience Platform Launch vs. Teradata Vantage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 8.9 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Teradata Vantage
Score 8.3 out of 10
N/A
Teradata Vantage is presented as a modern analytics cloud platform that unifies everything—data lakes, data warehouses, analytics, and new data sources and types. Supports hybrid multi-cloud environments and priced for flexibility, Vantage delivers unlimited intelligence to build the future of business. Users can deploy Vantage on public clouds (such as AWS, Azure, and GCP), hybrid multi-cloud environments, on-premises with Teradata IntelliFlex, or on commodity hardware with VMware.
$0
Pricing
Adobe Experience Platform LaunchTeradata Vantage
Editions & Modules
No answers on this topic
Teradata VantageCore
$0
Teradata VantageCloud Lake
$0
Offerings
Pricing Offerings
Adobe Experience Platform LaunchTeradata Vantage
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchTeradata Vantage
Top Pros
Top Cons
Features
Adobe Experience Platform LaunchTeradata Vantage
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
9% below category average
Teradata Vantage
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
3% below category average
Teradata Vantage
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.313 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
4% below category average
Teradata Vantage
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.611 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Best Alternatives
Adobe Experience Platform LaunchTeradata Vantage
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google BigQuery
Google BigQuery
Score 8.6 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Snowflake
Snowflake
Score 9.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Snowflake
Snowflake
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchTeradata Vantage
Likelihood to Recommend
8.6
(14 ratings)
8.9
(36 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(3 ratings)
Usability
8.3
(13 ratings)
7.3
(3 ratings)
Support Rating
7.0
(13 ratings)
8.0
(1 ratings)
User Testimonials
Adobe Experience Platform LaunchTeradata Vantage
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Teradata
TV is well suited for high speed, which is a great for large tables. The workload functionality is very good when in Viewpoint. The BAR functionality could use a little work. QueryGrid is very useful as well. The client handlers are still a work in progress, as I keep hearing that they continue to fail. There are also many restarts on the systems as well.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Teradata
  • ETL (Extract - Transfor - Load)
  • NOS to send data from Teradata Vantage to S3 and from S3 to Teradata Vantage
  • Teradata GeoSpacial feature
  • Bulk reading and writing in huge tables
  • MPP capacity already mature
  • Temporal Capacity more mature that other solutions
  • TASM
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Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Teradata
  • Teradata is an excellent option but only for a massive amount of data warehousing or analysis. If your data is not that big then it could be a misfit for your company and cost you a lot. The cost associated is quite extensive as compared to some other alternative RDBMS systems available in the market.
  • Migration of data from Teradata to some other RDBMS systems is quite painful as the transition is not that smooth and you need to follow many steps and even if one of them fails. You need to start from the beginning almost.
  • Last but not least the UI is pretty outdated and needs a revamp. Though it is simple, it needs to be presented in a much better way and more advanced options need to bee presented on the front page itself.
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Likelihood to Renew
Adobe
No answers on this topic
Teradata
Teradata is a mature RDBMS system that expands its functionality towards the current cloud capabilities like object storage and flexible compute scale.
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Teradata
It has helped our project to save time, effort and give accurate results in the quickest possible time. The diagnostics feature is also outstanding giving us a detailed report of the error which occurred, when it occurred and the likely cause and resolution of the same as well. The support of SQL is inherited which makes it easy to work on it because you don't need to learn any new language for this.
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Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Teradata
We have meetings at the beginning with the technical team to explain our requirements to them and they were really putting in a lot of effort to come up with a solution which will address all our needs. They implemented the software and also trained a few of our resources on the same too. We can get in touch with them now as well whenever we run into a roadblock but it's very less now.
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Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Teradata
Teradata is way ahead of its competitor because of its unique features of ensuring data privacy and data never gets corrupted even in worst case scenario. In most cases, the data corruption is a major issue if left unused and it leads to important data being wiped off which in ideal case should be stored for 3 years
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Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Teradata
  • Saving time and cost through its stable integration tools which helps import and export a huge amount of different data.
  • Providing analytics for the different data is easy and quick.
  • Securing all the data processes across the entire company.
  • Great Cloud solution for effective data quality management.
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ScreenShots

Teradata Vantage Screenshots

Screenshot of Teradata VantageCloud Lake Console Financial GovernanceScreenshot of Teradata VantageCloud Lake Console Landing Page