What users are saying about
29 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 4.5 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Maropost

To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply send.an.email. nearly any other ESP would suffice.I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Maropost
4.6
WYSIWYG email editor
Adobe Media Optimizer
Maropost
3.5
Dynamic content
Adobe Media Optimizer
Maropost
7.0
Ability to test dynamic content
Adobe Media Optimizer
Maropost
8.0
Landing pages
Adobe Media Optimizer
Maropost
1.0
A/B testing
Adobe Media Optimizer
Maropost
4.0
Mobile optimization
Adobe Media Optimizer
Maropost
4.0
Email deliverability
Adobe Media Optimizer
Maropost
5.0
List management
Adobe Media Optimizer
Maropost
4.5
Triggered drip sequences
Adobe Media Optimizer
Maropost
4.5

Reporting & Analytics

Adobe Media Optimizer
Maropost
6.8
Dashboards
Adobe Media Optimizer
Maropost
8.0
Standard reports
Adobe Media Optimizer
Maropost
8.0
Custom reports
Adobe Media Optimizer
Maropost
4.5

Pros

Adobe Media Optimizer

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available

Maropost

  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
No photo available

Cons

Adobe Media Optimizer

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available

Maropost

  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
No photo available

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Maropost

Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands
No photo available

Return on Investment

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

Maropost

  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
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Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison