What users are saying about
30 Ratings
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Score 7.6 out of 101
4 Ratings
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Score 4.1 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Maropost

To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply send.an.email. nearly any other ESP would suffice.I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Maropost
4.6
WYSIWYG email editor
Adobe Media Optimizer
Maropost
3.5
Dynamic content
Adobe Media Optimizer
Maropost
7.0
Ability to test dynamic content
Adobe Media Optimizer
Maropost
8.0
Landing pages
Adobe Media Optimizer
Maropost
1.0
A/B testing
Adobe Media Optimizer
Maropost
4.0
Mobile optimization
Adobe Media Optimizer
Maropost
4.0
Email deliverability
Adobe Media Optimizer
Maropost
5.0
List management
Adobe Media Optimizer
Maropost
4.5
Triggered drip sequences
Adobe Media Optimizer
Maropost
4.5

Reporting & Analytics

Adobe Media Optimizer
Maropost
6.8
Dashboards
Adobe Media Optimizer
Maropost
8.0
Standard reports
Adobe Media Optimizer
Maropost
8.0
Custom reports
Adobe Media Optimizer
Maropost
4.5

Pros

Adobe Media Optimizer

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
No photo available

Maropost

  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
No photo available

Cons

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

Maropost

  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
Amy Kelly profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
No photo available

Maropost

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 3.0
Based on 3 answers
The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered
No photo available

Maropost

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Maropost

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo

Maropost

Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands
No photo available

Return on Investment

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

Maropost

  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
No photo available

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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