What users are saying about
29 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 10 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Yesmail360i
9.5
WYSIWYG email editor
Adobe Media Optimizer
Yesmail360i
9.4
Dynamic content
Adobe Media Optimizer
Yesmail360i
9.4
Ability to test dynamic content
Adobe Media Optimizer
Yesmail360i
9.7
Landing pages
Adobe Media Optimizer
Yesmail360i
8.9
A/B testing
Adobe Media Optimizer
Yesmail360i
9.4
Mobile optimization
Adobe Media Optimizer
Yesmail360i
9.7
Email deliverability
Adobe Media Optimizer
Yesmail360i
10.0
List management
Adobe Media Optimizer
Yesmail360i
9.4
Triggered drip sequences
Adobe Media Optimizer
Yesmail360i
9.4

Reporting & Analytics

Adobe Media Optimizer
Yesmail360i
9.4
Dashboards
Adobe Media Optimizer
Yesmail360i
9.4
Standard reports
Adobe Media Optimizer
Yesmail360i
9.4
Custom reports
Adobe Media Optimizer
Yesmail360i
9.4

Pros

Adobe Media Optimizer

  • Clear view of marketing campaigns performance across multiple channels.
No photo available

Yesmail360i

  • Strong integration with subscription fulfillment database.
  • Decent reporting capabilities.
  • Ability to schedule basic triggers.
No photo available

Cons

Adobe Media Optimizer

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available

Yesmail360i

  • Advanced segmentation capability.
  • Advanced targeting needs work - system stalls with too many 'is' or 'is NOTs'.
  • Need ability to target & report on mobile customers.
No photo available

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
We will likely renew because we have some large Enterprise clients that utilize the system and we inherited that relationship and it is currently going smoothly.
Bobby Pierce profile photo

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Yesmail360i

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Yesmail360i

We chose YesMail because we already had been using it and it would have been cumbersome to switch
No photo available

Return on Investment

Adobe Media Optimizer

  • Hard to tell.
No photo available

Yesmail360i

  • 70% of my former company's online web traffic was derived from email messages, so the reliability of the YesMail platform was paramount to our ability to achieve our business objectives.
Annette Giordano profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison