What users are saying about

Adobe Social

39 Ratings

Cool Tabs

47 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Cool Tabs

47 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Cool Tabs

I will recommend Cool Tabs to develop social media promotions with low cost, fast, easily and with unique support services that solve each one of your doubts and problems that may come up
Estela Oya Costa profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Cool Tabs
Boolean keyword searches
Adobe Social
2.2
Cool Tabs
Filtering out noise/spam
Adobe Social
2.2
Cool Tabs
Sentiment analysis
Adobe Social
2.2
Cool Tabs
Broad channel coverage
Adobe Social
3.1
Cool Tabs

Publishing

Adobe Social
3.3
Cool Tabs
Content planning and scheduling
Adobe Social
4.2
Cool Tabs
Audience targeting
Adobe Social
3.3
Cool Tabs
Content optimization
Adobe Social
2.3
Cool Tabs
Workflow management
Adobe Social
3.2
Cool Tabs

Engagement

Adobe Social
2.2
Cool Tabs
Automated routing and prioritization
Adobe Social
2.2
Cool Tabs
Customer interaction histories
Adobe Social
2.3
Cool Tabs
Bulk actions
Adobe Social
2.1
Cool Tabs

Marketing

Adobe Social
2.1
Cool Tabs
Lead generation
Adobe Social
2.1
Cool Tabs
Content marketing
Adobe Social
2.2
Cool Tabs
Paid media management
Adobe Social
2.1
Cool Tabs
Campaigns and promotions
Adobe Social
2.2
Cool Tabs

Channel coverage/integration

Adobe Social
3.0
Cool Tabs
Twitter
Adobe Social
4.3
Cool Tabs
Facebook
Adobe Social
3.3
Cool Tabs
LinkedIn
Adobe Social
3.1
Cool Tabs
Google+
Adobe Social
3.2
Cool Tabs
Instagram
Adobe Social
3.0
Cool Tabs
Pinterest
Adobe Social
3.0
Cool Tabs
YouTube
Adobe Social
1.2
Cool Tabs

Reporting/analytics

Adobe Social
2.2
Cool Tabs
Campaign success analytics
Adobe Social
2.3
Cool Tabs
Real-time tracking
Adobe Social
2.2
Cool Tabs
Competitor analysis
Adobe Social
2.2
Cool Tabs

Account management

Adobe Social
2.6
Cool Tabs
Role-based user permissions & privileges
Adobe Social
3.2
Cool Tabs
Mobile access
Adobe Social
2.0
Cool Tabs

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available
  • Contests
  • Promotions
  • Campaigns
Luis Miguel Cano Ventas profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • It would be nice to be able to filter Instagram reports by country, geographical area or by language.
  • It would be nice to be able to monitor posts on Facebook
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Cool Tabs7.8
Based on 7 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Cool Tabs7.3
Based on 1 answer
No answer on this topic is available.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.
However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.
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Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • We save time in monitoring and reporting
  • We have more control of how well or badly an action is working
  • We can create new actions with which to generate engagement in the community or devise new ways to capture leads through gaming
No photo available

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Cool Tabs

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Cool Tabs Editions & Modules
Cool Tabs
Edition
Stone
$591
Gold
$2791
Diamond
$4791
Diamond ONE
$2501
Gold ONE
$901
Stone ONE
$251
1. Per User per Month
Additional Pricing Details