What users are saying about
40 Ratings
47 Ratings
40 Ratings
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Score 6.8 out of 101
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Cool Tabs

If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
Ashia Ackov profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Cool Tabs
Boolean keyword searches
Adobe Social
2.1
Cool Tabs
Filtering out noise/spam
Adobe Social
2.1
Cool Tabs
Sentiment analysis
Adobe Social
2.1
Cool Tabs
Broad channel coverage
Adobe Social
3.1
Cool Tabs

Publishing

Adobe Social
3.1
Cool Tabs
Content planning and scheduling
Adobe Social
4.1
Cool Tabs
Audience targeting
Adobe Social
3.1
Cool Tabs
Content optimization
Adobe Social
2.1
Cool Tabs
Workflow management
Adobe Social
3.1
Cool Tabs

Engagement

Adobe Social
2.1
Cool Tabs
Automated routing and prioritization
Adobe Social
2.1
Cool Tabs
Customer interaction histories
Adobe Social
2.1
Cool Tabs
Bulk actions
Adobe Social
2.1
Cool Tabs

Marketing

Adobe Social
2.1
Cool Tabs
Lead generation
Adobe Social
2.1
Cool Tabs
Content marketing
Adobe Social
2.1
Cool Tabs
Paid media management
Adobe Social
2.0
Cool Tabs
Campaigns and promotions
Adobe Social
2.1
Cool Tabs

Channel coverage/integration

Adobe Social
2.9
Cool Tabs
Twitter
Adobe Social
4.1
Cool Tabs
Facebook
Adobe Social
3.1
Cool Tabs
LinkedIn
Adobe Social
3.1
Cool Tabs
Google+
Adobe Social
3.1
Cool Tabs
Instagram
Adobe Social
3.0
Cool Tabs
Pinterest
Adobe Social
3.0
Cool Tabs
YouTube
Adobe Social
1.1
Cool Tabs

Reporting/analytics

Adobe Social
2.1
Cool Tabs
Campaign success analytics
Adobe Social
2.1
Cool Tabs
Real-time tracking
Adobe Social
2.1
Cool Tabs
Competitor analysis
Adobe Social
2.1
Cool Tabs

Account management

Adobe Social
2.6
Cool Tabs
Role-based user permissions & privileges
Adobe Social
3.1
Cool Tabs
Mobile access
Adobe Social
2.0
Cool Tabs

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Allows you to connect several Social Media Business pages.
  • You can opt to receive Weekly or Monthly updates.
  • You get full detailed reports on all of them delivered right to your email.
Ashia Ackov profile photo

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • Translated texts must share same space in the creativity box.
Marc Mañé Solé profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Cool Tabs7.8
Based on 7 answers
Because of its excellent customer service, and because they have the platforms we need to run our contests.
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Cool Tabs7.3
Based on 1 answer
No answer on this topic is available.

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
Luis Miguel Cano Ventas profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • We save time in monitoring and reporting
  • We have more control of how well or badly an action is working
  • We can create new actions with which to generate engagement in the community or devise new ways to capture leads through gaming
No photo available

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Cool Tabs

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Cool Tabs Editions & Modules
Cool Tabs
Edition
Stone
$591
Gold
$2791
Diamond
$4791
Diamond ONE
$2501
Gold ONE
$901
Stone ONE
$251
1. Per User per Month
Additional Pricing Details