What users are saying about
40 Ratings
23 Ratings
40 Ratings
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Score 6.8 out of 101
23 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Jive-x

Jive-x is great for external communities for support deflection or customer communication and document sharing/editing. If you spend the money on the available add-ons and integrations, you could use it for customer education/learning. It's less appropriate for use as a revenue -generating tool or a lead-generating platform.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Jive-x
Boolean keyword searches
Adobe Social
2.1
Jive-x
Filtering out noise/spam
Adobe Social
2.1
Jive-x
Sentiment analysis
Adobe Social
2.1
Jive-x
Broad channel coverage
Adobe Social
3.1
Jive-x

Publishing

Adobe Social
3.1
Jive-x
Content planning and scheduling
Adobe Social
4.1
Jive-x
Audience targeting
Adobe Social
3.2
Jive-x
Content optimization
Adobe Social
2.2
Jive-x
Workflow management
Adobe Social
3.1
Jive-x

Engagement

Adobe Social
2.1
Jive-x
Automated routing and prioritization
Adobe Social
2.1
Jive-x
Customer interaction histories
Adobe Social
2.1
Jive-x
Bulk actions
Adobe Social
2.1
Jive-x

Marketing

Adobe Social
2.1
Jive-x
Lead generation
Adobe Social
2.1
Jive-x
Content marketing
Adobe Social
2.1
Jive-x
Paid media management
Adobe Social
2.0
Jive-x
Campaigns and promotions
Adobe Social
2.1
Jive-x

Channel coverage/integration

Adobe Social
2.9
Jive-x
Twitter
Adobe Social
4.2
Jive-x
Facebook
Adobe Social
3.1
Jive-x
LinkedIn
Adobe Social
3.1
Jive-x
Google+
Adobe Social
3.1
Jive-x
Instagram
Adobe Social
3.0
Jive-x
Pinterest
Adobe Social
3.0
Jive-x
YouTube
Adobe Social
1.1
Jive-x

Reporting/analytics

Adobe Social
2.1
Jive-x
Campaign success analytics
Adobe Social
2.1
Jive-x
Real-time tracking
Adobe Social
2.1
Jive-x
Competitor analysis
Adobe Social
2.1
Jive-x

Account management

Adobe Social
2.6
Jive-x
Role-based user permissions & privileges
Adobe Social
3.1
Jive-x
Mobile access
Adobe Social
2.0
Jive-x

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
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  • I write these from the perspective of the Community Manager - You can choose your level of moderation on Jive to match the policies of your organisation. From full on content pre-moderation to to completely reactive moderation, you can take your pick. We chose the latter end of the spectrum, trust your colleagues to be professional and you will be rewarded with professional content.
  • The ability for users to set up their own groups very easily with out the need to revert to developers is great as this allows individuality. This allows for organic growth with out impact on the budgets of departments and teams to get their work done on Jive. The option is always there to get 'someone in to fancy it up a bit' however you will find that your own people will develop those skills themselves. Your users will also learn from each other and you should actively encourage stealing of best practice from across your organisation.
  • The knowledge repository or Question and Answer features are the most value-adding for me. Having searchable history that allows your to get answers quickly so the next question can be asked is the reason why you should have a collaboration platform in the first place, Jive makes that easy.
  • Single Sign On has been a excellent addition for us, if Jive does not make your colleagues lives easier then they won't use it.
  • You can customize and brand Jive to reflect your company identity.
Bob Crozier profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
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  • It is difficult to create and add your own customized apps and widgets we have found. From a user perspective things like creating a survey app has proven problematic to integrate into Jive. There are OOB solutions available but they are quite expensive especially when you apply a per user/per month fee to a company of our size. Everyone is watching the bottom line.
  • Ironically the ability to customize every group layout has thrown up its own issues with engagement. No two groups look the same and as such it is sometimes difficult for the late adopters to get a sense of where to find things on each page. We have gone down the road of creating templates so that some uniformity is introduced to the look and feel.
  • It is sometimes troublesome to get a resolution to issues as the Jive platform is constantly moving forward with new features and the developer pool is small. This is exacerbated by the time zone differences between Asia and America.
  • As of writing there is no Data Centre in Asia which was announced at the JiveWorld conference in 2013. I have a large number of users in China so have the data nearer to them would be a great boost to access speed which can be slow especially in China.
  • The analytics on my version are poor, there is no number for unique views of pages and groups so it can be difficult to gauge actual usage.
  • For non-power users, frequent training and reminders are required to ensure momentum especially as this software is new to them. Embedding a culture of collaboration is a long road.
Bob Crozier profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Jive-x8.0
Based on 1 answer
For a large company the cost can quickly escalate so this must taken into account when renewing. For me, the decision to review will be taken with upgrading to the cloud version in mind as well. My power users love Jive for it versatility but it is important to note that you must be prepared to constantly train and coach the non-power users
Bob Crozier profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Jive-x8.0
Based on 1 answer
The positives for general usage more than make up for the difficulties faced by the community manager. There are some glitches which will ease as future releases are made. No developer resources are required to help with set up and once users get used to the sometimes clunky way of creating content then the experience is quite good
Bob Crozier profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Jive-x9.0
Based on 1 answer
The support has been fantastic when we have been trying to code our own apps. Jive have went above and beyond what was required to help us out. Bugs fixes are generally very good and they are upfront when they are unable to help or a 'problem' is actually in need of Professional Services
Bob Crozier profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
For the money, it just happens to fit best with our original use case. Now that it's been sold to Aurea, which essentially halted any support or dev for the product before selling it off to Lithium, we will have to eventually move off of it (this assumes Lithium won't hire devs for code they didn't build, and that's not a bad assumption). So, while I recommend it, it's with the caveat that it's been sold and will be evolving in the near future.
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • More ease in sharing vital information and learning across the wide geographical footprint our company has.
  • Gradually changing the culture of what has traditionally been a large conservative insurer to collaborative sharing of knowledge and insight.
  • Making the company feel small again and the implications of that in becoming a more agile and innovative company.
Bob Crozier profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Jive-x

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details