What users are saying about

Adobe Social

39 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Socialbakers Suite

43 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Socialbakers Suite

Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Socialbakers Suite
Boolean keyword searches
Adobe Social
2.2
Socialbakers Suite
Filtering out noise/spam
Adobe Social
2.2
Socialbakers Suite
Sentiment analysis
Adobe Social
2.2
Socialbakers Suite
Broad channel coverage
Adobe Social
3.1
Socialbakers Suite

Publishing

Adobe Social
3.3
Socialbakers Suite
Content planning and scheduling
Adobe Social
4.2
Socialbakers Suite
Audience targeting
Adobe Social
3.3
Socialbakers Suite
Content optimization
Adobe Social
2.3
Socialbakers Suite
Workflow management
Adobe Social
3.2
Socialbakers Suite

Engagement

Adobe Social
2.2
Socialbakers Suite
Automated routing and prioritization
Adobe Social
2.2
Socialbakers Suite
Customer interaction histories
Adobe Social
2.2
Socialbakers Suite
Bulk actions
Adobe Social
2.1
Socialbakers Suite

Marketing

Adobe Social
2.1
Socialbakers Suite
Lead generation
Adobe Social
2.1
Socialbakers Suite
Content marketing
Adobe Social
2.2
Socialbakers Suite
Paid media management
Adobe Social
2.1
Socialbakers Suite
Campaigns and promotions
Adobe Social
2.2
Socialbakers Suite

Channel coverage/integration

Adobe Social
3.0
Socialbakers Suite
Twitter
Adobe Social
4.3
Socialbakers Suite
Facebook
Adobe Social
3.3
Socialbakers Suite
LinkedIn
Adobe Social
3.1
Socialbakers Suite
Google+
Adobe Social
3.2
Socialbakers Suite
Instagram
Adobe Social
3.0
Socialbakers Suite
Pinterest
Adobe Social
3.0
Socialbakers Suite
YouTube
Adobe Social
1.2
Socialbakers Suite

Reporting/analytics

Adobe Social
2.2
Socialbakers Suite
Campaign success analytics
Adobe Social
2.3
Socialbakers Suite
Real-time tracking
Adobe Social
2.2
Socialbakers Suite
Competitor analysis
Adobe Social
2.2
Socialbakers Suite

Account management

Adobe Social
2.6
Socialbakers Suite
Role-based user permissions & privileges
Adobe Social
3.2
Socialbakers Suite
Mobile access
Adobe Social
2.0
Socialbakers Suite

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
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  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
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Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • Socialbakers can improve their influencer identification and evaluation capabilities.
  • Paid post prediction covers organic-only content to inform when it should receive amplification. Being able to predict the future paid performance of a paid post would be beneficial.
  • Social channel credentials are needed for deeper insight tracking.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features
No photo available
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
Socialbakers Analytics is significantly easier to use and offers more robust and better qualitative insights than Sysomos MAP. For deeper metrics around promoted posts, publishing cadence, competitive gaps, and trendsetting content, Socialbakers is unmatched.
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Return on Investment

  • efficiency
  • post performance
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  • It helps us understand our performance in detail which is key to driving results
David Isherwood profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.