What users are saying about
40 Ratings
40 Ratings
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Score 6.8 out of 101
48 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Socialbakers Suite
7.8
Boolean keyword searches
Adobe Social
2.1
Socialbakers Suite
8.5
Filtering out noise/spam
Adobe Social
2.1
Socialbakers Suite
7.0
Sentiment analysis
Adobe Social
2.1
Socialbakers Suite
8.0
Broad channel coverage
Adobe Social
3.1
Socialbakers Suite
7.5

Publishing

Adobe Social
3.1
Socialbakers Suite
7.5
Content planning and scheduling
Adobe Social
4.1
Socialbakers Suite
7.8
Audience targeting
Adobe Social
3.2
Socialbakers Suite
7.0
Content optimization
Adobe Social
2.2
Socialbakers Suite
6.8
Workflow management
Adobe Social
3.1
Socialbakers Suite
8.3

Engagement

Adobe Social
2.1
Socialbakers Suite
6.2
Automated routing and prioritization
Adobe Social
2.1
Socialbakers Suite
6.5
Customer interaction histories
Adobe Social
2.1
Socialbakers Suite
6.3
Bulk actions
Adobe Social
2.1
Socialbakers Suite
5.7

Marketing

Adobe Social
2.1
Socialbakers Suite
7.8
Lead generation
Adobe Social
2.1
Socialbakers Suite
8.0
Content marketing
Adobe Social
2.1
Socialbakers Suite
7.3
Paid media management
Adobe Social
2.0
Socialbakers Suite
8.0
Campaigns and promotions
Adobe Social
2.1
Socialbakers Suite
8.0

Channel coverage/integration

Adobe Social
2.9
Socialbakers Suite
7.2
Twitter
Adobe Social
4.2
Socialbakers Suite
6.6
Facebook
Adobe Social
3.1
Socialbakers Suite
8.0
LinkedIn
Adobe Social
3.1
Socialbakers Suite
5.8
Google+
Adobe Social
3.1
Socialbakers Suite
8.0
Instagram
Adobe Social
3.0
Socialbakers Suite
7.0
Pinterest
Adobe Social
3.0
Socialbakers Suite
7.0
YouTube
Adobe Social
1.1
Socialbakers Suite
8.0

Reporting/analytics

Adobe Social
2.1
Socialbakers Suite
7.7
Campaign success analytics
Adobe Social
2.1
Socialbakers Suite
8.3
Real-time tracking
Adobe Social
2.1
Socialbakers Suite
7.2
Competitor analysis
Adobe Social
2.1
Socialbakers Suite
7.5

Account management

Adobe Social
2.6
Socialbakers Suite
7.3
Role-based user permissions & privileges
Adobe Social
3.1
Socialbakers Suite
8.2
Mobile access
Adobe Social
2.0
Socialbakers Suite
6.5

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
  • Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
  • Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.
Boris MERCIER profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Sometimes, analytics show wrong data because of platform APIs
Kayhan Dural profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.