What users are saying about
43 Ratings
43 Ratings
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Score 8.3 out of 100
63 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Socialbakers Suite
Boolean keyword searches
Adobe Social
2.0
Socialbakers Suite
Filtering out noise/spam
Adobe Social
2.0
Socialbakers Suite
Sentiment analysis
Adobe Social
2.0
Socialbakers Suite
Broad channel coverage
Adobe Social
3.0
Socialbakers Suite

Publishing

Adobe Social
3.0
Socialbakers Suite
Content planning and scheduling
Adobe Social
4.0
Socialbakers Suite
Audience targeting
Adobe Social
3.0
Socialbakers Suite
Content optimization
Adobe Social
2.0
Socialbakers Suite
Workflow management
Adobe Social
3.0
Socialbakers Suite

Engagement

Adobe Social
2.0
Socialbakers Suite
Automated routing and prioritization
Adobe Social
2.0
Socialbakers Suite
Customer interaction histories
Adobe Social
2.0
Socialbakers Suite
Bulk actions
Adobe Social
2.0
Socialbakers Suite

Marketing

Adobe Social
2.0
Socialbakers Suite
Lead generation
Adobe Social
2.0
Socialbakers Suite
Content marketing
Adobe Social
2.0
Socialbakers Suite
Paid media management
Adobe Social
2.0
Socialbakers Suite
Campaigns and promotions
Adobe Social
2.0
Socialbakers Suite

Channel coverage/integration

Adobe Social
2.9
Socialbakers Suite
Twitter
Adobe Social
4.0
Socialbakers Suite
Facebook
Adobe Social
3.0
Socialbakers Suite
LinkedIn
Adobe Social
3.0
Socialbakers Suite
Google+
Adobe Social
3.0
Socialbakers Suite
Instagram
Adobe Social
3.0
Socialbakers Suite
Pinterest
Adobe Social
3.0
Socialbakers Suite
YouTube
Adobe Social
1.0
Socialbakers Suite

Reporting/analytics

Adobe Social
2.0
Socialbakers Suite
Campaign success analytics
Adobe Social
2.0
Socialbakers Suite
Real-time tracking
Adobe Social
2.0
Socialbakers Suite
Competitor analysis
Adobe Social
2.0
Socialbakers Suite

Account management

Adobe Social
2.5
Socialbakers Suite
Role-based user permissions & privileges
Adobe Social
3.0
Socialbakers Suite
Mobile access
Adobe Social
2.0
Socialbakers Suite

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 8 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Socialbakers Suite
7.0

Likelihood to Renew

Adobe Social
5.4
Socialbakers Suite
9.1

Usability

Adobe Social
2.1
Socialbakers Suite
7.3

Reliability and Availability

Adobe Social
7.0
Socialbakers Suite

Performance

Adobe Social
5.0
Socialbakers Suite

Support Rating

Adobe Social
8.0
Socialbakers Suite
9.1

Online Training

Adobe Social
6.0
Socialbakers Suite
6.0

Implementation Rating

Adobe Social
5.0
Socialbakers Suite
9.1

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