What users are saying about
39 Ratings
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Score 8.4 out of 101
4 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

UberTags (Discontinued)

  1. Are you currently running a lot of scripts on the website?
  2. Does it take a long time to get DevOps to implement and push scripts live?
  3. When a script is live and doesn't work, how long does it take to troubleshoot it and push the fix live?
  4. Do you frequently change or add scripts to the website?
  5. Are you looking to improve your page load speed?
If any of these are current challenges, UberTags is well-suited to resolve those needs.
Harrison Jones profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
UberTags (Discontinued)
Role-based user permissions
Dynamic Tag Management
10.0
UberTags (Discontinued)

Tag Management

Dynamic Tag Management
7.5
UberTags (Discontinued)
Tag library
Dynamic Tag Management
5.0
UberTags (Discontinued)
Tag variable mapping
Dynamic Tag Management
6.3
UberTags (Discontinued)
Ease of writing custom tags
Dynamic Tag Management
7.8
UberTags (Discontinued)
Rules-driven tag execution
Dynamic Tag Management
8.3
UberTags (Discontinued)
Tag performance monitoring
Dynamic Tag Management
8.3
UberTags (Discontinued)
Improved page load times
Dynamic Tag Management
9.0
UberTags (Discontinued)
Mobile app tagging
Dynamic Tag Management
8.0
UberTags (Discontinued)
Library of JavaScript extensions
Dynamic Tag Management
7.1
UberTags (Discontinued)

Data Management & Integrity

Dynamic Tag Management
7.0
UberTags (Discontinued)
Event tracking
Dynamic Tag Management
9.0
UberTags (Discontinued)
Mobile event tracking
Dynamic Tag Management
9.0
UberTags (Discontinued)
Data distribution management
Dynamic Tag Management
7.0
UberTags (Discontinued)
Universal data layer
Dynamic Tag Management
9.0
UberTags (Discontinued)
Automated error checking
Dynamic Tag Management
1.0
UberTags (Discontinued)

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Very simple and easy-to-use UI
  • Compatible with just about any third-party script out there
  • Excellent customer support
Harrison Jones profile photo

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available
  • No support for Google and Bing Webmaster Tools verification codes
Harrison Jones profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
UberTags (Discontinued)10.0
Based on 1 answer
  • The customer support is great. Any time I have a question that is not already answered by their extensive support libraries, their support team gets back to me quickly and always helps me accomplish what I'm trying to do
  • You can't beat the price vs functionality
  • The tool is frequently improved
  • It's all-around the easiest tag management solution to use that I've seen.
Harrison Jones profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
UberTags is both very inexpensive and easy to use. One of the biggest challenges with Google Tag Manager is that it is very difficult to use. Implementation is very complex, there's not much automation to it, and it doesn't really save much time in the long-run. TagMan is a great alternative to UberTags, but I found that UberTags is much easier to use, provides the same functionality, and comes with a much lower price tag.
Harrison Jones profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Improved workflow
  • Quicker testing to production with scripts
  • Improved page load speeds
Harrison Jones profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

UberTags (Discontinued)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details