What users are saying about

AdRoll

70 Ratings

Shareaholic

7 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Shareaholic

7 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Shareaholic

This is a great tool to use for content sharing and link building. So if either of those are part of your digital marketing strategy, which they should be, Shareaholic may be beneficial for your business
Lauren Witte profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Shareaholic
Data Transfer
AdRoll
7.5
Shareaholic
DSP integration
AdRoll
7.2
Shareaholic

Ad Campaigns

AdRoll
7.8
Shareaholic
Ad campaign creation
AdRoll
8.1
Shareaholic
Ad deployment
AdRoll
8.4
Shareaholic
Display advertising
AdRoll
8.2
Shareaholic
Ad display and retargeting segmentation
AdRoll
8.1
Shareaholic
Sequence targeting
AdRoll
6.3
Shareaholic

Ad Reporting & Analytics

AdRoll
6.9
Shareaholic
Ad dashboards
AdRoll
7.5
Shareaholic
Ad performance reports
AdRoll
7.4
Shareaholic
Ad conversion tracking
AdRoll
6.5
Shareaholic
Ad attribution reporting
AdRoll
6.7
Shareaholic
Cross-channel ad management
AdRoll
7.3
Shareaholic
Ad forecasting and optimization
AdRoll
6.0
Shareaholic

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Great editorial staff, great content!
  • Clean website, easy to navigate.
  • Very high domain authority, great for link building.
Lauren Witte profile photo

Cons

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
No photo available
  • The home page could offer some more direction/explanation of what Shareaholic is all about.
Lauren Witte profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Shareaholic10.0
Based on 1 answer
In terms of co-creation, the process of working with Shareaholic was easy and pleasant. Furthermore, the design of their site is clean and modern. The Shareaholic team is also active on social media, a quality I like to look for when targeting products for content collaboration
Lauren Witte profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
Stefanie Cash profile photo
No answers on this topic

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • We got a great backlink from collaborating with Shareaholic, which improved our organic online rankings, and hopefully also led to an increase in client contact and retention.
Lauren Witte profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Shareaholic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details