What users are saying about

AdRoll

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74 Ratings
3 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 6 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Videology

All work was done online
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Videology
Data Transfer
AdRoll
7.7
Videology
DSP integration
AdRoll
7.4
Videology

Ad Campaigns

AdRoll
7.9
Videology
Ad campaign creation
AdRoll
8.2
Videology
Ad deployment
AdRoll
8.4
Videology
Display advertising
AdRoll
8.3
Videology
Ad display and retargeting segmentation
AdRoll
8.1
Videology
Sequence targeting
AdRoll
6.5
Videology

Ad Reporting & Analytics

AdRoll
7.0
Videology
Ad dashboards
AdRoll
7.6
Videology
Ad performance reports
AdRoll
7.4
Videology
Ad conversion tracking
AdRoll
6.5
Videology
Ad attribution reporting
AdRoll
6.8
Videology
Cross-channel ad management
AdRoll
7.4
Videology
Ad forecasting and optimization
AdRoll
6.1
Videology

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • Delivery
  • Support
  • Quality
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Cons

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo
No answers on this topic

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Videology8.0
Based on 1 answer
Videology was friendly and helpful during the process
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
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Better support than alternative ad networks.
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Return on Investment

  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo
  • More exposure
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Videology

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details