What users are saying about

Adstream

2 Ratings
Score 5 out of 101

Criteo Dynamic Retargeting

22 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adstream

It's best when dealing with several clients, products, and creative materials. When dealing with a high volume of creative materials to be trafficked to several different networks, I'd recommend Adstream.
Jorge Amador, M.S. profile photo

Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
No photo available

Feature Rating Comparison

Ad Network Integration

Adstream
Criteo Dynamic Retargeting
2.0
Data Transfer
Adstream
Criteo Dynamic Retargeting
3.0
DSP integration
Adstream
Criteo Dynamic Retargeting
1.0

Ad Campaigns

Adstream
Criteo Dynamic Retargeting
9.0
Ad campaign creation
Adstream
Criteo Dynamic Retargeting
9.4
Ad deployment
Adstream
Criteo Dynamic Retargeting
9.4
Display advertising
Adstream
Criteo Dynamic Retargeting
7.9
Ad display and retargeting segmentation
Adstream
Criteo Dynamic Retargeting
9.0

Ad Reporting & Analytics

Adstream
Criteo Dynamic Retargeting
7.3
Ad dashboards
Adstream
Criteo Dynamic Retargeting
9.4
Ad performance reports
Adstream
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
Adstream
Criteo Dynamic Retargeting
6.8
Ad attribution reporting
Adstream
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
Adstream
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Adstream
Criteo Dynamic Retargeting
6.4

Pros

  • Ease of use
  • Functionality
  • Communication and transparency
Jorge Amador, M.S. profile photo
  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
No photo available

Cons

  • It would be good if ISCI codes were automatically created based on pre-defined variables
Jorge Amador, M.S. profile photo
  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
No photo available

Likelihood to Renew

Adstream9.0
Based on 1 answer
I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
Jorge Amador, M.S. profile photo
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

I haven't used other products that are similar to Adstream.
Jorge Amador, M.S. profile photo
Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
No photo available

Return on Investment

  • Faster turnaround times for getting materials through the QA process and delivered to the networks
  • One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process
Jorge Amador, M.S. profile photo
  • Criteo netted out to a sensible ROI gain.
  • Criteo's service was shown to have very little attribution that could also be credited to other marketing channels.
  • Criteo actually produced real conversions in addition to view-through conversions. That is gold.
Joe Preston profile photo

Screenshots

Adstream
Criteo Dynamic Retargeting

Pricing Details

Adstream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adstream More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting More Information