What users are saying about

Airtable

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Top Rated
234 Ratings

Airtable

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Top Rated
234 Ratings
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Score 9.1 out of 101
30 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Airtable

Airtable is best suited for any size company. Especially companies with many departments working on many projects. Airtable is also a great tool for regularly scheduled meetings to keep track of things discussed, documents used, and assignments. We use it to plan any event we hold for our company and our annual company retreat. It really keeps things organized and is very easy to access across any device. Outside of financial spreadsheets, this really replaces any spreadsheet software, including—and perhaps especially—cloud-based shared spreadsheets.
Tyler Collum profile photo

Oracle Content Marketing

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
No photo available

Feature Rating Comparison

Project Management

Airtable
8.0
Oracle Content Marketing
Task Management
Airtable
8.4
Oracle Content Marketing
Resource Management
Airtable
8.9
Oracle Content Marketing
Gantt Charts
Airtable
6.4
Oracle Content Marketing
Scheduling
Airtable
8.0
Oracle Content Marketing
Workflow Automation
Airtable
8.1
Oracle Content Marketing
Team Collaboration
Airtable
9.1
Oracle Content Marketing
Support for Agile Methodology
Airtable
8.0
Oracle Content Marketing
Support for Waterfall Methodology
Airtable
7.6
Oracle Content Marketing
Document Management
Airtable
8.1
Oracle Content Marketing
Email integration
Airtable
6.6
Oracle Content Marketing
Mobile Access
Airtable
8.1
Oracle Content Marketing
Timesheet Tracking
Airtable
8.5
Oracle Content Marketing
Change request and Case Management
Airtable
7.9
Oracle Content Marketing
Budget and Expense Management
Airtable
8.5
Oracle Content Marketing

Content Creation

Airtable
Oracle Content Marketing
7.0
Ideation
Airtable
Oracle Content Marketing
6.3
Approval workflows
Airtable
Oracle Content Marketing
8.0
Content collaboration
Airtable
Oracle Content Marketing
7.4
Content calendar
Airtable
Oracle Content Marketing
7.1
Network for content licensing/production
Airtable
Oracle Content Marketing
6.0

Content Publishing

Airtable
Oracle Content Marketing
6.6
Content hub
Airtable
Oracle Content Marketing
6.7
Forms / Gated content
Airtable
Oracle Content Marketing
6.0
Embedded CTAs
Airtable
Oracle Content Marketing
7.0
Content distribution
Airtable
Oracle Content Marketing
6.9
Content promotion
Airtable
Oracle Content Marketing
6.1
Content automation
Airtable
Oracle Content Marketing
6.9

Content Reporting & Analytics

Airtable
Oracle Content Marketing
6.5
Audience profiling and targeting
Airtable
Oracle Content Marketing
6.1
Closed-loop tracking and reporting
Airtable
Oracle Content Marketing
6.3
Content performance analytics
Airtable
Oracle Content Marketing
7.1
Campaign optimization dashboard
Airtable
Oracle Content Marketing
6.8
Competitive analytics
Airtable
Oracle Content Marketing
6.2

Pros

  • It's very easy to use. I was able to start from scratch and get a pretty complex workflow set up in just a couple hours.
  • The ability to create one "master table" with every piece of possible information is good for the "deep dive" members of the team, but then it's easy to create views and calendars based on just a few pieces of data that are better for one specific use or person.
  • Being able to store draft content on the system as attachments means that the review copy/image can be included in the workflow rather than as a separate email or in another tracking system.
  • The ability to quickly group, sort and filter on the master table make it easy for the power-users to work with the full set of information, but still find a specific project quickly.
Andy Havens profile photo
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
  • At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles
No photo available

Cons

  • It would be great to have multi-tiered selection options. So if I check a box-like, "Does this need social support?" I could then pick from a multi-select drop-down based on the choice.
  • It would be good if we could have a kanban view built off a selection from a multi-select since some projects might be part of multiple strategic initiatives.
  • It would be cool if forms could have some basic if/then functionality. As it is, we need to create different forms for different media requests that share 75% of the same data.
Andy Havens profile photo
  • Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized.
  • Finding any sort of tutorials, demos, site help is challenging.
  • Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
No photo available

Likelihood to Renew

Airtable9.1
Based on 1 answer
compared to other products it is just fabulous.
Andrej Vrsansky profile photo
Oracle Content Marketing8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
No photo available

Usability

Airtable9.0
Based on 5 answers
Just so easy to learn/use. Very intuitive in its application logic.
Sherry Raeder profile photo
Oracle Content Marketing10.0
Based on 1 answer
It has never been down since we have used this software.
No photo available

Support

Airtable7.3
Based on 1 answer
Sometimes, I have to wait a bit longer but I'm on a low priced option so I understand why. Generally, they're able to provide me solutions to my problems as long as I'm not in a rush.
Malcolm Colman-Shearer profile photo
Oracle Content Marketing10.0
Based on 1 answer
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Oracle Content Marketing6.0
Based on 1 answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
No photo available

Alternatives Considered

We do use Social Studio and Sharepoint for other tasks, but for project planning across a wide variety of deliverables, there wasn't enough flexibility all the time. Asana was harder to use and get into and didn't provide an easy way to adjust views/sorts.
Andy Havens profile photo
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
No photo available

Return on Investment

  • Airtable has allowed us to streamline and automate almost all of our repeatable processes, saving loads of team time.
  • Airtable has allowed us to document and store critical information on our network, then share select pieces of this information with an external audience via a shareable view link, meaning less back and forth emails to keep stakeholders updated.
  • Airtable has allowed us to embed our application form on our website and have all applicant data feed directly into our database for scoring and program planning,
Marie Paoli profile photo
  • It has helped us share more fun, informative and interesting stories with our audience.
  • We have been able to link our stories to our social media to help share them and share more content that available and suggested on social media.
  • The interface isn't the most user-friendly and getting to customer support is a challenge. We've contemplated switching to a new service, but since we've been using it for so long, we worry switching to another platform may lose all of our current and archived content.
  • It's been a great place for our audience to get inspired and want to contribute to the blog as well and easily write an article within the platform that we can look over, edit and publish.
No photo available

Pricing Details

Airtable

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Content Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details