What users are saying about

Airtable

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227 Ratings

Airtable

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227 Ratings
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Score 9.1 out of 101
30 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Airtable

As mentioned previously, I currently developing an Airtable base to track student data and other teaching resource inventory. The children create year group databases. All of which work very well. I haven't encountered any issues or unsuitability thus far.
Shirley Hickey profile photo

Oracle Content Marketing

Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.
No photo available

Feature Rating Comparison

Project Management

Airtable
8.0
Oracle Content Marketing
Task Management
Airtable
8.2
Oracle Content Marketing
Resource Management
Airtable
9.0
Oracle Content Marketing
Gantt Charts
Airtable
7.4
Oracle Content Marketing
Scheduling
Airtable
8.2
Oracle Content Marketing
Workflow Automation
Airtable
7.7
Oracle Content Marketing
Team Collaboration
Airtable
8.8
Oracle Content Marketing
Support for Agile Methodology
Airtable
7.9
Oracle Content Marketing
Support for Waterfall Methodology
Airtable
7.7
Oracle Content Marketing
Document Management
Airtable
7.6
Oracle Content Marketing
Email integration
Airtable
7.2
Oracle Content Marketing
Mobile Access
Airtable
7.7
Oracle Content Marketing
Timesheet Tracking
Airtable
8.0
Oracle Content Marketing
Change request and Case Management
Airtable
8.0
Oracle Content Marketing
Budget and Expense Management
Airtable
8.2
Oracle Content Marketing

Content Creation

Airtable
Oracle Content Marketing
7.0
Ideation
Airtable
Oracle Content Marketing
6.3
Approval workflows
Airtable
Oracle Content Marketing
8.0
Content collaboration
Airtable
Oracle Content Marketing
7.4
Content calendar
Airtable
Oracle Content Marketing
7.1
Network for content licensing/production
Airtable
Oracle Content Marketing
6.0

Content Publishing

Airtable
Oracle Content Marketing
6.6
Content hub
Airtable
Oracle Content Marketing
6.7
Forms / Gated content
Airtable
Oracle Content Marketing
5.9
Embedded CTAs
Airtable
Oracle Content Marketing
6.9
Content distribution
Airtable
Oracle Content Marketing
6.8
Content promotion
Airtable
Oracle Content Marketing
6.1
Content automation
Airtable
Oracle Content Marketing
6.9

Content Reporting & Analytics

Airtable
Oracle Content Marketing
6.5
Audience profiling and targeting
Airtable
Oracle Content Marketing
6.2
Closed-loop tracking and reporting
Airtable
Oracle Content Marketing
6.3
Content performance analytics
Airtable
Oracle Content Marketing
7.0
Campaign optimization dashboard
Airtable
Oracle Content Marketing
6.8
Competitive analytics
Airtable
Oracle Content Marketing
6.2

Pros

  • All the hard work of trying to build a solution in Excel is done for you. You can create links to simple mobile-friendly forms and datasheets and it builds input forms automatically that can then be easily customized.
  • The relationships across tables are robust and deal with changes to fields and tables without the need for intervention or maintenance (like a proper database).
  • Initial set up and use require a minimal set of IT skills. Coming with an array of pre-built templates and the ability to import your existing spreadsheet and customize and fine tune it from there into a database
  • They don't contact me every day trying to sell their product (probably because they don't have to).
Chris Chinn profile photo
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
No photo available

Cons

  • I can't actually think of any road blocks or insufficiencies yet!
Dana Luco profile photo
  • It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
  • The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
No photo available

Likelihood to Renew

Airtable9.1
Based on 1 answer
compared to other products it is just fabulous.
Andrej Vrsansky profile photo
Oracle Content Marketing8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
No photo available

Usability

Airtable9.0
Based on 5 answers
Just so easy to learn/use. Very intuitive in its application logic.
Sherry Raeder profile photo
Oracle Content Marketing10.0
Based on 1 answer
It has never been down since we have used this software.
No photo available

Support

Airtable7.3
Based on 1 answer
Sometimes, I have to wait a bit longer but I'm on a low priced option so I understand why. Generally, they're able to provide me solutions to my problems as long as I'm not in a rush.
Malcolm Colman-Shearer profile photo
Oracle Content Marketing10.0
Based on 1 answer
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Oracle Content Marketing6.0
Based on 1 answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
No photo available

Alternatives Considered

I don't think there is a comparable product. Nothing I have seen is as intuitive to use and at the same time has such broad-reaching potential. I feel confident to onboard who have never seen Airtable only because it is so easy to use. At the same time, I feel we could spend the next year exploring the current functionality. It's probably the most exciting productivity tool I've seen in 18 months - I don't say that with hyperbole. It is going to change the game for our company and anyone else who uses it.
Seth Cochran profile photo
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
No photo available

Return on Investment

  • Saved time providing updates on where tasks are up to. Anyone in the team can go in and look to see where things are up to.
  • Allowed the team to have access to the same information at the same time, saving time in people asking each other for data and information.
  • Before Airtable we had information stored in several places - Excel, Confluence, emails, on individuals' computers - now we've put it all in one place.
Sarah Jones profile photo
  • Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
  • Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
  • To show management that we have hit out KPIs and thus need more budget for other blogs.
No photo available

Pricing Details

Airtable

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Content Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details