AllProWebTools vs. WebEngage

It works very well for my cooking business.

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• The CRM holds all of my contacts and it is already integrated with all of my other tools.
• The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
• I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
• The website hosting means that I can use the same software to update my blog and gallery of food pictures.
• I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
• I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
• The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• QuickBooks Integration
• More email templates
• They do not have an app

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• It just makes it easier for me to track what is going on in my business.
• I like having everything in one place, instead of a bunch of different programs.

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized