What users are saying about
34 Ratings
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Top Rated
80 Ratings
34 Ratings
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Score 8.7 out of 101

Oracle Responsys

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Top Rated
80 Ratings
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Score 8 out of 101

Likelihood to Recommend

Amazon SES

Amazon SES is great for sending bulk mail, particularly notifications. It is not intended for holding a conversation as there is no way to view the mail that has been sent, so unless you are using a third party system that tracks what mail is being sent, such as a ticketing system like Kayako, you would not want to use it for regular communication.
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Oracle Responsys

The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.
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Pros

Amazon SES

  • Very high send rates. We often send out over 50,000 emails in a matter of minutes (30-40 minutes).
  • Very simple to authorize email sending from an entire domain.
  • You get full control of your emails and are not as strictly bound to a set of policies as you would be with an email "platform" like MailChimp. Of course, that means you have to do more legwork too.
Justin Schroeder profile photo

Oracle Responsys

  • Responsys integrates well with third party platforms including Google Analytics and others.
  • The Reporting features within Oracle Responsys are sufficient for our business needs.
  • The data model (table relationships) allow us to easily scale our program.
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Cons

Amazon SES

  • You cannot send embedded images (Base64 encoded) in your emails. This is a pretty big gotcha. So if you want to send images along, it's best to store them externally.
  • Virtually zero analytics on your emails. It is up to you to implement open detection, click detection etc.
  • Has no email list storage. That's up to you.
Justin Schroeder profile photo

Oracle Responsys

  • A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
  • Dummies user guide to the platform would be essential for a smaller business to use the solution
  • It is super clunky with a UI that is best suited to developers vs. marketers
Nick Pape profile photo

Likelihood to Renew

Amazon SES

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
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Usability

Amazon SES

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

Amazon SES

No score
No answers yet
No answers on this topic

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

Amazon SES

Amazon SES is bare-bones, insofar as it will not "help" you with the contents of your message. You cannot use variables in the e-mail, it will not automatically track whether or not the recipient opened the mail or not, it will not help with unsubscribe links, and it will not generate and manage web-based copies of the e-mail. That said, it gives the developer full control of the messages.Pricing, again, is the killer feature here. SES is cheaper than every single e-mail delivery provider I have ever encountered.
David Lemcoe Jr. profile photo

Oracle Responsys

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape profile photo

Return on Investment

Amazon SES

  • SES allowed us to send thousands of messages without any major concern of hitting sending limits.
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Oracle Responsys

  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

Amazon SES

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.

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