What users are saying about
22 Ratings
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Score 8.5 out of 101
323 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Amplitude Analytics

The best use if there is a need to see events some particular user made. It can be useful to analyze what went wrong with users who stop using a product, or to find some pattern for users who purchased it.Another great use is if you need to set up more tricky funnels, which requires more advanced tools than most other similar apps have
Eugene Bos profile photo

Google Analytics Premium

Key thing to check within your organization would be amount of custom variables needed. For a bigger website with lot of customization option like personalization etc, that would be one of key things. Question to ask from vendor would be about data limit, number of reporting suits needed and tech support options.
Pramod Khanchandani profile photo

Pros

Amplitude Analytics

  • Tracking particular users by matching their personal data.
  • Building funnels.
  • Ability to see events in real-time.
Eugene Bos profile photo

Google Analytics Premium

  • Adwords Integration.
  • Almost unlimited row data export.
  • Big Query Integration for Big Data Analysis is amazing.
Jimmy Guillermo profile photo

Cons

Amplitude Analytics

  • It would be nice to have standard dashboards without a need to set it up from scratch.
  • It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
  • The left panel can be used more productively for small business.
Eugene Bos profile photo

Google Analytics Premium

  • Honestly, there isn't a thing that I would actually change or improve on Analytics 360.
Jimmy Guillermo profile photo

Likelihood to Renew

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 8.3
Based on 10 answers
For large organizations or enterprises, having the ability to do custom analysis with unsampled reports alone justifies the expense.
Tyson Kirksey profile photo

Usability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 8.2
Based on 4 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti profile photo

Support

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 10.0
Based on 5 answers
N/A see above.
Tyson Kirksey profile photo

Online Training

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

Amplitude Analytics

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

Amplitude Analytics

Free pricing tier and the ability to work with personal user data were the most important advantages when we started using Amplitude.
Eugene Bos profile photo

Google Analytics Premium

Analytics 360 is like the superman of analytics tools. In this version, you have all you need to understand your client's needs, to better handle your campaigns, understand what is working or not, and to correct the course. Other analytics tools are very limited, yes you will be able to measure some interesting parts of your campaign, but when adding or exporting, you will be totally limited, so if you are actually looking for a tool to get the job done, and with so many integrations, Analytics 360 is the one you are looking for.
Jimmy Guillermo profile photo

Return on Investment

Amplitude Analytics

  • Better productivity
  • A better understanding of our users
  • Informing and influencing our marketing decisions
Gwen Rivet profile photo

Google Analytics Premium

  • Increased ROI.
  • Support team helps to alleviate time-consuming internal troubleshooting.
  • Integration with other marketing software allows for seamless reporting.
Stefanie Cash profile photo

Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amplitude Analytics Editions & Modules

Amplitude Analytics
Additional Pricing Details

Google Analytics Premium

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics Premium Editions & Modules

Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details

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