What users are saying about

Google Analytics Premium

Top Rated
281 Ratings

Amplitude Analytics

13 Ratings
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Score 8.8 out of 101

Google Analytics Premium

Top Rated
281 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Amplitude Analytics

If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
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Google Analytics Premium

Great for almost any site, really. If you want to get up and running with data as quickly as possible, GAP is a solid way to go.
Salman Malik profile photo

Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • Segmentation - It's very easy and intuitive to build segments and then apply them to reports. GAP makes it very intuitive to see data with segments, you can see the original data and the segmented data side by side without any extra steps.
  • Demographics Reporting - The reason why this is such a great feature is because it is utterly painless to implement and turn on in reporting. Once it's on, it runs like clockwork and reports on such insightful data.
  • Profile Administration - GAP, by far, does the best job in managing users accessing GA profiles. The UI is very clear and the customization capabilities go above and beyond other analytics vendors.
Salman Malik profile photo

Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • GA Premium is not yet customizable enough, which is frustrating given how much Premium customers pay for the product. There are many cases in which you can't use the metric you actually want to look at (visits vs. visitors, for example). Custom reports are supposed to solve this problem, but typically require complicated RegEx and often don't work the way you expect them to. In most other analytics programs, you have much more flexibility to look at basic metrics, so this is a frustrating limitation in GA.
  • We didn't find Google's support for its Premium customers to be very good. We adopted Premium fairly early on and were assured that we'd have a lot of help from the Google team in implementing a custom version of Premium that would meet our needs. In fact, we found that most of the documentation we received was simply copied from the public website (not helpful in solving particular business needs). The Google team didn't seem to do much to understand our business needs and help us find the right GA solutions to meet them -- much of the time, we had to go looking for answers on our own. Even when we had very specific technical/implementation questions, our reps typically did not have the answer on hand, and when they followed up it was a very generic answer.
  • Training on GA Premium could be better. Since the point of using GA instead of a limited licenses-based analytics program is to allow broader access to data, GA could provide better training materials. Empowering people to look at data isn't much good if they don't know how to use the program, and we didn't find Google's training materials very helpful. When we implemented GA Premium, for example, the videos on the GA website featured an out-of-date version of GA.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Analytics Premium8.3
Based on 10 answers
While Google Analytics met our basic business needs, it isn't customizable enough, especially compared to some of the other big analytics programs like Omniture/SiteCatalyst. It's much easier to look at the data we actually need in other analytics programs -- as Premium customers, we felt we should not have been limited to only certain metrics under certain conditions, etc. We also were not happy with the support we got from the GA team, and felt that we were essentially on our own when it came to finding solutions to our particular business needs.That said, Google is making some good changes to GA Premium, so it looks like some of these problems will improve in the future. New features like the BigQuery integration and Universal Analytics are supposed to make customization easier, and allow users to look at more granular data. Google does seem to understand how users would like to look at data (as evidence by the move toward an acquisition/behavior/conversion buckets model), even if the GA program isn't quite there yet.
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Usability

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No answers yet
No answers on this topic
Google Analytics Premium8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
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Support

No score
No answers yet
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Google Analytics Premium8.0
Based on 4 answers
Things are good but there is room for improvement by providing faster response
Pramod Khanchandani profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

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No answers yet
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Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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Google is an established business with great customer service and quality products. We will probably choose Google products over other similar systems for that reason. They do a good job at helping small businesses all the way to huge businesses.
Erin Ruoff profile photo

Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo
  • Always a positive ROI when we can change what needs help with the reporting it gives.
Erin Ruoff profile photo

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Amplitude Analytics Editions & Modules
Amplitude Analytics
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details