Amplitude Analytics vs. Microsoft Power BI

Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.

Incentivized

In operations we use the tool for many different topics, from factory quality systems to high level reviews. We have created kind of an internal "App Store" based on Power BI where you have a lot of different dashboards for different solutions (cost, cash, health and safety, sales, factories, distribution centers...) and you as an user just need to get in that "App Store" and enter in whatever tool can be useful for you. It is open to all the operations employees and can use on demand. Also it has raised the imagination of our colleagues, as they are not only working by themselves creating new reports, but also raising fantastic ideas that can be extended for the usage of all the community.

Incentivized

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• Quickly filter and view granular data sets with easily configurable reporting figures.
• The ability to quickly switch between tabs allows for historical data comparisons and progress tracking.
• It's helpful to dive into the data and break it down from high levels to small.
• Achieve actionable insights faster by using real-time data. It's incredible to have online access to reports.

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• The desktop app is great but needs a lot of performance improvements
• No MacOS Version for the Desktop app, this is a big limitation for business since executives prefer Macs
• Premium Cloud Version of Power BI is awfully expensive
• On-Premise Version of the Power BI Reports Server is bundled only with SQL Server Enterprise License and cannot be purchased separately and requires Software Assurance Subscription
• On-Premise Power BI Report Server doesn't support ADFS, AzureAD or any Claims-Based authentication platform, a sad disadvantage for enterprises

Incentivized

I find it helpful and easy to use

Incentivized

At this point, I think we all know who has taken the lead in the business intelligence and analytics market worldwide. With fresh new updates every other day on top of an already robustly built product with all features that one can dream of is a no brainer, I feel. Microsoft will invariably be synonymous with quality and professionalism.

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

I can't really speak to the support overall, [but] I will say that in the almost three years I have used the system, I have only needed to contact their support team once. I think the team was helpful, but it did take some time for us to resolve the issues/ request that they had. I guess the good news is that the system is pretty stable, and I personally have rarely needed to contact their technical support team.

Incentivized

It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.

Incentivized

[Microsoft] Power BI is practical and effective, like a hammer for a nail, it is easy to use and produces very quickly the results that in most cases are urgently required by clients (nice reports to share on the web). To start using [Microsoft] Power BI you need a business email address, with that you create an account in Power BI Service and in less than 1 hour you will have installed Power BI Desktop, a report will have been created and it will have been published on the web .

Incentivized

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized

• It helps us track and achieve company goals.
• It shows us [our] performance in areas we could not previously track and allows us to see and work on how to improve their performance.
• Quick easy access for executives to use in helping teams and addressing issues.

Incentivized