Amplitude Analytics vs. Microsoft Power BI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.2 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$59
per month
Microsoft Power BI
Score 8.4 out of 10
N/A
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
$10
per month per user
Pricing
Amplitude AnalyticsMicrosoft Power BI
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Amplitude AnalyticsMicrosoft Power BI
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amplitude AnalyticsMicrosoft Power BI
Considered Both Products
Amplitude Analytics
Chose Amplitude Analytics
Amplitude is much easier to implement and use, completely cloud based, and integrates with Segment.
Microsoft Power BI

No answer on this topic

Top Pros
Top Cons
Features
Amplitude AnalyticsMicrosoft Power BI
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.2
140 Ratings
1% above category average
Pixel Perfect reports00 Ratings7.8120 Ratings
Customizable dashboards00 Ratings9.1140 Ratings
Report Formatting Templates00 Ratings7.7128 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
7.6
140 Ratings
6% below category average
Drill-down analysis00 Ratings6.7139 Ratings
Formatting capabilities00 Ratings7.6138 Ratings
Integration with R or other statistical packages00 Ratings7.9103 Ratings
Report sharing and collaboration00 Ratings8.0135 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.0
134 Ratings
4% below category average
Publish to Web00 Ratings7.8129 Ratings
Publish to PDF00 Ratings8.2122 Ratings
Report Versioning00 Ratings8.1102 Ratings
Report Delivery Scheduling00 Ratings8.2104 Ratings
Delivery to Remote Servers00 Ratings7.874 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.0
136 Ratings
1% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.9131 Ratings
Location Analytics / Geographic Visualization00 Ratings7.4122 Ratings
Predictive Analytics00 Ratings7.8102 Ratings
Pattern Recognition and Data Mining00 Ratings9.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.5
127 Ratings
0% above category average
Multi-User Support (named login)00 Ratings8.3121 Ratings
Role-Based Security Model00 Ratings8.9102 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.8111 Ratings
Report-Level Access Control00 Ratings7.01 Ratings
Single Sign-On (SSO)00 Ratings8.394 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.0
117 Ratings
2% above category average
Responsive Design for Web Access00 Ratings8.0111 Ratings
Mobile Application00 Ratings7.693 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.6112 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Amplitude Analytics
-
Ratings
Microsoft Power BI
8.4
80 Ratings
7% above category average
REST API00 Ratings8.072 Ratings
Javascript API00 Ratings9.956 Ratings
iFrames00 Ratings8.055 Ratings
Java API00 Ratings8.046 Ratings
Themeable User Interface (UI)00 Ratings8.163 Ratings
Customizable Platform (Open Source)00 Ratings8.444 Ratings
Best Alternatives
Amplitude AnalyticsMicrosoft Power BI
Small Businesses
Mixpanel
Mixpanel
Score 8.9 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 8.8 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Whatfix
Whatfix
Score 8.8 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amplitude AnalyticsMicrosoft Power BI
Likelihood to Recommend
8.0
(31 ratings)
8.0
(142 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(2 ratings)
Usability
7.7
(3 ratings)
8.1
(58 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(6 ratings)
9.5
(53 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
9.0
(1 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Amplitude AnalyticsMicrosoft Power BI
Likelihood to Recommend
Amplitude
Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
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Microsoft
In operations we use the tool for many different topics, from factory quality systems to high level reviews. We have created kind of an internal "App Store" based on Power BI where you have a lot of different dashboards for different solutions (cost, cash, health and safety, sales, factories, distribution centers...) and you as an user just need to get in that "App Store" and enter in whatever tool can be useful for you. It is open to all the operations employees and can use on demand. Also it has raised the imagination of our colleagues, as they are not only working by themselves creating new reports, but also raising fantastic ideas that can be extended for the usage of all the community.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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Microsoft
  • Quickly filter and view granular data sets with easily configurable reporting figures.
  • The ability to quickly switch between tabs allows for historical data comparisons and progress tracking.
  • It's helpful to dive into the data and break it down from high levels to small.
  • Achieve actionable insights faster by using real-time data. It's incredible to have online access to reports.
Read full review
Cons
Amplitude
  • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
  • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
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Microsoft
  • The desktop app is great but needs a lot of performance improvements
  • No MacOS Version for the Desktop app, this is a big limitation for business since executives prefer Macs
  • Premium Cloud Version of Power BI is awfully expensive
  • On-Premise Version of the Power BI Reports Server is bundled only with SQL Server Enterprise License and cannot be purchased separately and requires Software Assurance Subscription
  • On-Premise Power BI Report Server doesn't support ADFS, AzureAD or any Claims-Based authentication platform, a sad disadvantage for enterprises
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Likelihood to Renew
Amplitude
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
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Microsoft
I find it helpful and easy to use
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Usability
Amplitude
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
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Microsoft
At this point, I think we all know who has taken the lead in the business intelligence and analytics market worldwide. With fresh new updates every other day on top of an already robustly built product with all features that one can dream of is a no brainer, I feel. Microsoft will invariably be synonymous with quality and professionalism.
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Reliability and Availability
Amplitude
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
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Microsoft
No answers on this topic
Performance
Amplitude
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
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Microsoft
No answers on this topic
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Microsoft
I can't really speak to the support overall, [but] I will say that in the almost three years I have used the system, I have only needed to contact their support team once. I think the team was helpful, but it did take some time for us to resolve the issues/ request that they had. I guess the good news is that the system is pretty stable, and I personally have rarely needed to contact their technical support team.
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In-Person Training
Amplitude
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
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Microsoft
No answers on this topic
Online Training
Amplitude
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
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Microsoft
No answers on this topic
Implementation Rating
Amplitude
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
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Microsoft
It was integrated with our erp easily and was accessible on cloud.
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Alternatives Considered
Amplitude
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
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Microsoft
[Microsoft] Power BI is practical and effective, like a hammer for a nail, it is easy to use and produces very quickly the results that in most cases are urgently required by clients (nice reports to share on the web). To start using [Microsoft] Power BI you need a business email address, with that you create an account in Power BI Service and in less than 1 hour you will have installed Power BI Desktop, a report will have been created and it will have been published on the web .
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Contract Terms and Pricing Model
Amplitude
It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
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Microsoft
No answers on this topic
Scalability
Amplitude
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
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Microsoft
No answers on this topic
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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Microsoft
  • It helps us track and achieve company goals.
  • It shows us [our] performance in areas we could not previously track and allows us to see and work on how to improve their performance.
  • Quick easy access for executives to use in helping teams and addressing issues.
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ScreenShots

Microsoft Power BI Screenshots

Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow