Anteriad Marketing Cloud vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Anteriad Marketing Cloud
Score 9.7 out of 10
N/A
The True Influence Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent. The Marketing Cloud allows for Self-Service access or Managed Services partnerships across its demand-generation services: DATA SOLUTIONS Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into the user's marketing technology…N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
Anteriad Marketing CloudZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Anteriad Marketing CloudZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Anteriad Marketing CloudZoomInfo Sales
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Anteriad Marketing Cloud
10.0
1 Ratings
26% above category average
ZoomInfo Sales
7.7
654 Ratings
2% above category average
Contact information10.01 Ratings7.4653 Ratings
Company information10.01 Ratings7.8649 Ratings
Industry information10.01 Ratings7.9624 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Anteriad Marketing Cloud
10.0
1 Ratings
27% above category average
ZoomInfo Sales
-
Ratings
Web Personalization10.01 Ratings00 Ratings
3rd party intent signals10.01 Ratings00 Ratings
Downstream intent signals10.01 Ratings00 Ratings
Account identification10.01 Ratings00 Ratings
Buyer journey tracking10.01 Ratings00 Ratings
Revenue forecasts10.01 Ratings00 Ratings
Audience segmentation10.01 Ratings00 Ratings
Conversion optimization10.01 Ratings00 Ratings
Content Syndication10.01 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Anteriad Marketing Cloud
-
Ratings
ZoomInfo Sales
7.8
660 Ratings
3% above category average
Advanced search00 Ratings7.9653 Ratings
Identification of new leads00 Ratings7.8615 Ratings
List quality00 Ratings7.3641 Ratings
List upload/download00 Ratings8.0604 Ratings
Ideal customer targeting00 Ratings7.7608 Ratings
Load time/data access00 Ratings8.0631 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Anteriad Marketing Cloud
-
Ratings
ZoomInfo Sales
7.5
640 Ratings
2% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.3436 Ratings
Company/business profiles00 Ratings7.6607 Ratings
Alerts and reminders00 Ratings7.4408 Ratings
Data hygiene00 Ratings6.6577 Ratings
Automatic data refresh00 Ratings6.8496 Ratings
Tags00 Ratings7.5433 Ratings
Filters and segmentation00 Ratings7.9586 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Anteriad Marketing Cloud
-
Ratings
ZoomInfo Sales
6.4
210 Ratings
16% below category average
Sales email templates00 Ratings6.8207 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
Anteriad Marketing CloudZoomInfo Sales
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Anteriad Marketing CloudZoomInfo Sales
Likelihood to Recommend
10.0
(1 ratings)
8.1
(681 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(17 ratings)
Usability
-
(0 ratings)
9.4
(5 ratings)
Support Rating
-
(0 ratings)
9.3
(4 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.6
(48 ratings)
User Testimonials
Anteriad Marketing CloudZoomInfo Sales
Likelihood to Recommend
Anteriad (formerly True Influence)
Anteriad Marketing Cloud is well suited when needing good quality leads and high performance.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
Anteriad (formerly True Influence)
  • Generating leads
  • Quality leads
  • Excellent communication
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
Anteriad (formerly True Influence)
  • Creating previews quicker
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Anteriad (formerly True Influence)
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Anteriad (formerly True Influence)
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
Anteriad (formerly True Influence)
No answers on this topic
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
Anteriad (formerly True Influence)
Anteriad Marketing Cloud has great communication skills and has come back on many issues in a timely manner! This has helped push campaigns live quicker and see leads coming in faster.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Anteriad (formerly True Influence)
  • Always positive ROI with Anteriad Marketing Cloud
  • We trust that picking Anteriad Marketing Cloud has given us many benefits as a company
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots

Anteriad Marketing Cloud Screenshots

Screenshot of DashboardScreenshot of Audience BuilderScreenshot of CampaignsScreenshot of InsightsScreenshot of Overview