What users are saying about
30 Ratings
30 Ratings
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Score 7 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
Rubicon Project
7.9
Data Transfer
AppNexus
6.3
Rubicon Project
7.5
DSP integration
AppNexus
7.0
Rubicon Project
8.3

Ad Campaigns

AppNexus
6.6
Rubicon Project
7.5
Ad campaign creation
AppNexus
5.2
Rubicon Project
7.5
Ad deployment
AppNexus
6.5
Rubicon Project
7.4
Display advertising
AppNexus
6.5
Rubicon Project
8.3
Ad display and retargeting segmentation
AppNexus
7.8
Rubicon Project
7.2
Sequence targeting
AppNexus
7.3
Rubicon Project
7.2

Ad Reporting & Analytics

AppNexus
6.8
Rubicon Project
7.5
Ad dashboards
AppNexus
6.7
Rubicon Project
8.2
Ad performance reports
AppNexus
6.7
Rubicon Project
7.3
Ad conversion tracking
AppNexus
7.5
Rubicon Project
7.3
Ad attribution reporting
AppNexus
6.0
Rubicon Project
8.0
Cross-channel ad management
AppNexus
6.2
Rubicon Project
8.2
Ad forecasting and optimization
AppNexus
7.5
Rubicon Project
6.0

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Rubicon Project

Rubicon had superior client services and monetization techniques.
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.1
Rubicon Project
9.2

Likelihood to Renew

AppNexus
4.0
Rubicon Project

Usability

AppNexus
5.0
Rubicon Project

Reliability and Availability

AppNexus
10.0
Rubicon Project

Performance

AppNexus
10.0
Rubicon Project

Support

AppNexus
6.0
Rubicon Project

Online Training

AppNexus
2.0
Rubicon Project

Implementation

AppNexus
5.0
Rubicon Project

Scalability

AppNexus
5.0
Rubicon Project

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