AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Appnexus is less retargeting-focused than Criteo. Their solutions are more focused on building awareness and not so much on the bottom of the funnel and on conversions. Regarding MoPub, their focus is on mobile, and Appnexus, even though it has a very strong mobile set of …
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within …
Google Marketing Platform is the platform we used prior to AppNexus, while Google Marketing works innately with so many other platforms and does a wonderful job of streamlining everything we thought the vast features that AppNexus brings to the table would assist us better. …
We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform …
AppNexus is a different kind of DSP. They put a lot of focus on taking care of their ecosystem, they are very restrictive in which kind of ads you can serve there. They audit all of the creatives, and that's why they never have issues with fraud and are good for branding …
AppNexus has more advanced targeting options as well as better publishers than The Trade Desk. Even if the system is harder to use and less intuitive they have a lot of CTV inventory and are at the forefront of the industry. They should expand on other markets to improve their …
QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Verified User
Account Manager
Chose AppNexus
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Verified User
Account Manager
Chose AppNexus
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Verified User
Analyst
Chose AppNexus
Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is …
Verified User
Account Manager
Chose AppNexus
AppNexus stacks up very well and works to mend across similar products, and to our proprietary technologies. They've created a platform that's close to a one-stop shop that spawns across a number of technologies and services, which is great from an advertising or publishing …