What users are saying about
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Top Rated
48 Ratings

Aprimo

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Top Rated
48 Ratings
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Score 8.2 out of 100
3 Ratings
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Score 7.6 out of 100

Attribute Ratings

  • Avid Interplay (discontinued) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Aprimo

80%
32 Ratings
10.0

Avid Interplay (discontinued)

100%
2 Ratings

Likelihood to Renew

1.1

Aprimo

11%
9 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

Usability

7.0

Aprimo

70%
9 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

Availability

10.0

Aprimo

100%
2 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

Performance

8.0

Aprimo

80%
2 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

Support Rating

7.1

Aprimo

71%
8 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

In-Person Training

8.0

Aprimo

80%
1 Rating

Avid Interplay (discontinued)

N/A
0 Ratings

Online Training

6.0

Aprimo

60%
1 Rating

Avid Interplay (discontinued)

N/A
0 Ratings

Implementation Rating

9.1

Aprimo

91%
3 Ratings

Avid Interplay (discontinued)

N/A
0 Ratings

Likelihood to Recommend

Aprimo

Aprimo is a good DAM solution for any mid to large business. Just be aware that modules can become costly, and this is not always transparent during an RFP or POC. The more complex the setup, the more dependent you will be on their services. Overall, we are happy with the solution and plan to roll it out globally.
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

The Avid eco-system is extremely reliable. There are multiple pieces working together to transcode, index, and archive media. Needing minimal maintenance and upgrades. Avid support is extensive and can be reached 24/7 at any time of the year. I recommend this product to any production team that wants a long term, reliable asset manager
Anonymous | TrustRadius Reviewer

Pros

Aprimo

  • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
  • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
  • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
  • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

  • Quickly find video clips and view them right away
  • Keep projects organized
  • Can archive and restore media
Anonymous | TrustRadius Reviewer

Cons

Aprimo

  • Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
  • Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
  • Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
Adrienne Spohr | TrustRadius Reviewer

Avid Interplay (discontinued)

  • The same media can be imported more than once by multiple users, creating duplicates. A way for the user to be prompted that this media already exists before the import.
Anonymous | TrustRadius Reviewer

Pricing Details

Aprimo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Avid Interplay (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Aprimo

Aprimo 1.1
Based on 9 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Usability

Aprimo

Aprimo 7.0
Based on 9 answers
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Performance

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Support Rating

Aprimo

Aprimo 7.1
Based on 8 answers
Support is support, so mainly reactive when it is about product inside and common issues.But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
Christophe Zaimeche | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

Aprimo

Aprimo 9.1
Based on 3 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Aprimo

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
Anonymous | TrustRadius Reviewer

Avid Interplay (discontinued)

Final Cut Server was a mess and wasn't really supported by Apple anymore when we were last using it. Avid has good support and we know they're going to be around and support their products. It's also just a better fit for our workflow in terms of producing content, as well as archival and storage solutions.
Anonymous | TrustRadius Reviewer

Return on Investment

Aprimo

  • The stream-lined content process with agency partners who have access to our Aprimo client.
  • In app creative review and redlining makes changes easy for client and agency.
  • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
Stacey Hunsdon | TrustRadius Reviewer

Avid Interplay (discontinued)

  • Media can used as it's being ingested for quick turn arounds in live events.
  • Direct posting social media features within the app.
Anonymous | TrustRadius Reviewer

Screenshots

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