Likelihood to Recommend ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
Read full review When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
Uwe Gobbers Senior Manager Communication Infrastructure & Technology
Read full review Pros The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive. All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database. The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation. Standard reporting within the UI is robust and easy to consume. Read full review A very strong, supportive team who are keen to develop the relationship and deliver business value Excellent 'real-time' data availability through rapid data processing Powerful tools for analysing content consumption and usage patterns A range of API options to deliver data in the format required A process of continuous evolution in the data tools provided Read full review Cons Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights. Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out. Read full review Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting. Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it. Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications. Read full review Likelihood to Renew ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Read full review I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Read full review Usability It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Read full review Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
Read full review Reliability and Availability I've only experienced one system availability issue in the 3 years we've been using it.
Read full review I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
Read full review Performance Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Read full review All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
Read full review Support Rating Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
Read full review In-Person Training Instructor was knowledgeable and delivered the content well.
Read full review The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Read full review Online Training It's easy to find the information you need when you need it and it is easy to consume.
Read full review No online training
Read full review Implementation Rating Start with small audits until you have determined what you might want to filter out.
Read full review The support team helps us to implement AT Internet.
Read full review Alternatives Considered I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
Read full review AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
Read full review Scalability I have not reached an unreasonable product limitation as of yet.
Read full review Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Read full review Return on Investment ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks. Read full review Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions. You just have to know how to find the information and interpret it. Read full review ScreenShots Piano Analytics Screenshots