Audiense vs. MobileMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
MobileMonkey
Score 8.0 out of 10
N/A
MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot analytics, drip campaigns, etc.). MobileMonkey acquired ChattyPeople to extend their chatbot building capabilities.
$21.75
per month
Pricing
AudienseMobileMonkey
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Pro
$21.75
per month
Unicorn
$51.00
per month
Team
$299.00
per month
Offerings
Pricing Offerings
AudienseMobileMonkey
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AudienseMobileMonkey
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.5 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseMobileMonkey
Likelihood to Recommend
7.3
(23 ratings)
6.5
(3 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
7.2
(2 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseMobileMonkey
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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MobileMonkey
MobileMonkey would be great if you have a really strong social media presence and want to capitalize on people visiting your pages. It's great if you have a tech friendly audience who is not afraid to talk to a chatbot. If you have an audience where they might be uncomfortable or more of an "uptight" audience then it might not be fore you. It's also not great for heavy B2B if your focus is on high level targets as they're likely not logged in to Facebook at work. B2C is probably the best function for MobileMonkey, although it could be used to help field support messages.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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MobileMonkey
  • For small businesses on zero budget - provides a free.
  • A Facebook group community with peers and experts helping each other.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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MobileMonkey
  • Terrible marketing ethics!
  • 6am phone calls to my cell trying to up-sell me
  • Spam galore! I have replied more than 5 times to be unsubscribed, yet they still spam me
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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MobileMonkey
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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MobileMonkey
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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MobileMonkey
No answers on this topic
Performance
Audiense
I have never had an issue.
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MobileMonkey
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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MobileMonkey
MobileMonkey support is second to none when you have a paid plan. Always willing to help and make your life a lot easier when you're facing any technical difficulties or frustrations. When I was on the free plan, I found plenty of useful resources that helped me solve my problems, and I could still contact support for help.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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MobileMonkey
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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MobileMonkey
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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MobileMonkey
MobileMonkey is a lot less expensive than both Olark and Drift. We chose MobileMonkey because we were hoping the familiar interface and integration between social and the website would drive more interest which would lead to conversion and revenue. It's more of a chatbot than Intercom in that Intercom is really good for customer support, but MM is a nice way to get people interested by sharing high level data through a conversation that doesn't require a real person. However, Olark, Drift, and Intercom all integrate with the major CRMs and marketing automation platforms which gives them a real edge over MobileMonkey at this time.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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MobileMonkey
  • It has become a quick sunk-cost due to the amount of time I had to spend ignoring/blocking their unsolicited marketing/communication attempts.
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ScreenShots

Audiense Screenshots

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