What users are saying about
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47 Ratings
7 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
7 Ratings
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Score 8 out of 100

Attribute Ratings

  • Audiense is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
6.5

MobileMonkey

65%
3 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

MobileMonkey

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

MobileMonkey

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

MobileMonkey

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

MobileMonkey

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
7.2

MobileMonkey

72%
4 Ratings

Online Training

9.0

Audiense

90%
1 Rating

MobileMonkey

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

MobileMonkey

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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MobileMonkey

MobileMonkey would be great if you have a really strong social media presence and want to capitalize on people visiting your pages. It's great if you have a tech friendly audience who is not afraid to talk to a chatbot. If you have an audience where they might be uncomfortable or more of an "uptight" audience then it might not be fore you. It's also not great for heavy B2B if your focus is on high level targets as they're likely not logged in to Facebook at work. B2C is probably the best function for MobileMonkey, although it could be used to help field support messages.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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MobileMonkey

  • For small businesses on zero budget - provides a free.
  • A Facebook group community with peers and experts helping each other.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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MobileMonkey

  • Terrible marketing ethics!
  • 6am phone calls to my cell trying to up-sell me
  • Spam galore! I have replied more than 5 times to be unsubscribed, yet they still spam me
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

MobileMonkey

Starting Price

$21.75 per month

Editions & Modules

MobileMonkey editions and modules pricing
EditionModules
Pro$21.751
Unicorn$51.002
Team$299.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Audiense

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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MobileMonkey

No answers on this topic

Usability

Audiense

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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MobileMonkey

No answers on this topic

Reliability and Availability

Audiense

I have never had an issue.
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MobileMonkey

No answers on this topic

Performance

Audiense

I have never had an issue.
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MobileMonkey

No answers on this topic

Support Rating

Audiense

Any questions we had were promptly answered.
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MobileMonkey

MobileMonkey support is second to none when you have a paid plan. Always willing to help and make your life a lot easier when you're facing any technical difficulties or frustrations. When I was on the free plan, I found plenty of useful resources that helped me solve my problems, and I could still contact support for help.
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Online Training

Audiense

Pretty simple to start using. Have to do some self-study to learn more advanced features
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MobileMonkey

No answers on this topic

Implementation Rating

Audiense

Just a plug and play online tool
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MobileMonkey

No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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MobileMonkey

MobileMonkey is a lot less expensive than both Olark and Drift. We chose MobileMonkey because we were hoping the familiar interface and integration between social and the website would drive more interest which would lead to conversion and revenue. It's more of a chatbot than Intercom in that Intercom is really good for customer support, but MM is a nice way to get people interested by sharing high level data through a conversation that doesn't require a real person. However, Olark, Drift, and Intercom all integrate with the major CRMs and marketing automation platforms which gives them a real edge over MobileMonkey at this time.
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Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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MobileMonkey

  • It has become a quick sunk-cost due to the amount of time I had to spend ignoring/blocking their unsolicited marketing/communication attempts.
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Screenshots

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