Audiense
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46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 46 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.3 out of 100
Based on 9 reviews and ratings
Attribute Ratings
- Rival IQ is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Audiense and Rival IQ are tied in 1 area: Usability
Likelihood to Recommend

7.5
Audiense
75%
22 Ratings

8.9
Rival IQ
89%
4 Ratings
Likelihood to Renew

6.2
Audiense
62%
4 Ratings

Rival IQ
N/A
0 Ratings
Usability

8.0
Audiense
80%
1 Rating

8.0
Rival IQ
80%
1 Rating
Availability

8.0
Audiense
80%
2 Ratings

Rival IQ
N/A
0 Ratings
Performance

8.0
Audiense
80%
2 Ratings

Rival IQ
N/A
0 Ratings
Support Rating

9.5
Audiense
95%
4 Ratings

10.0
Rival IQ
100%
2 Ratings
Online Training

9.0
Audiense
90%
1 Rating

Rival IQ
N/A
0 Ratings
Implementation Rating

9.5
Audiense
95%
4 Ratings

Rival IQ
N/A
0 Ratings
Likelihood to Recommend
Audiense
The best thing about Audiense is that it is a very reliable tool. Whenever I am tasked with an objective, the first thing I think of is how Audiense can help me achieve the goal. Campaign after campaign, Audiense never failed. I would highly recommend Audiense for anyone trying to maximize Twitter campaigns.
CMO (Chief Marketing Officer)
Kapor CenterNon-profit Organization Management, 51-200 employees
Rival IQ
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.

Verified User
Project Manager in Marketing
Marketing and Advertising Company, 201-500 employeesPros
Audiense
- Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
- Audiense also has great analytical tools like best time to tweet reports
- Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Principal
Left Field SocialComputer Software, 1-10 employees
Rival IQ
- Competitive analysis
- Data visualization
- Historical data

Verified User
Strategist in Social Media
Marketing and Advertising Company, 11-50 employeesCons
Audiense
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Director of Research and Co-Founder
The SocializersMarket Research, 1-10 employees
Rival IQ
- Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
- RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
Managing Director & Creative Principal
2 Fish Company, LLCMarketing and Advertising, 1-10 employees
Pricing Details
Audiense
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$99 per month
Audiense Editions & Modules
Edition
Audience Insights | $6961 |
---|---|
Twitter Marketing (formerly Socialbro) | $791 |
- per month (billed annually)
Additional Pricing Details
—Rival IQ
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Rival IQ Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Audiense
Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Verified User
Consultant in Marketing
Events Services Company, 11-50 employeesRival IQ
No score
No answers yet
No answers on this topic
Usability
Audiense
Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Principal
Left Field SocialComputer Software, 1-10 employees
Rival IQ
Rival IQ 8.0
Based on 1 answer
This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
Managing Director & Creative Principal
2 Fish Company, LLCMarketing and Advertising, 1-10 employees
Reliability and Availability
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Rival IQ
No score
No answers yet
No answers on this topic
Performance
Audiense
Audiense 8.0
Based on 2 answers
I have never had an issue.
Principal
Left Field SocialComputer Software, 1-10 employees
Rival IQ
No score
No answers yet
No answers on this topic
Support Rating
Audiense
Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesRival IQ
Rival IQ 10.0
Based on 2 answers
Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
Managing Director & Creative Principal
2 Fish Company, LLCMarketing and Advertising, 1-10 employees
Online Training
Audiense
Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesRival IQ
No score
No answers yet
No answers on this topic
Implementation Rating
Audiense
Audiense 9.5
Based on 4 answers
Just a plug and play online tool

Verified User
Manager in Marketing
Computer Software Company, 1-10 employeesRival IQ
No score
No answers yet
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Digital Marketing Manager
Adroit Data & InsightMarketing & Advertising, 11-50 employees
Rival IQ
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
Manager of Social Media
NUTRANEXTConsumer Goods, 5001-10,000 employees
Return on Investment
Audiense
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Founder/Social Media Director
Work With Great Ltd.Marketing & Advertising, 1-10 employees
Rival IQ
- Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.

Verified User
Project Manager in Marketing
Marketing and Advertising Company, 201-500 employees