Audiense vs. Rival IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 8.7 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Rival IQ
Score 10.0 out of 10
N/A
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A
Pricing
AudienseRival IQ
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseRival IQ
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AudienseRival IQ
Considered Both Products
Audiense
Chose Audiense
Every time I have tried to find a swiss army knife kind of solution that does a number of things, I discover that they do many things fine but not the things I need to be done well. That is why I have been with Audiense for over a decade. They have not tried to be all things to …
Rival IQ

No answer on this topic

Top Pros
Top Cons
Best Alternatives
AudienseRival IQ
Small Businesses
Talkwalker
Talkwalker
Score 8.5 out of 10
Zoho Social
Zoho Social
Score 9.1 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.5 out of 10
1-Social
1-Social
Score 7.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseRival IQ
Likelihood to Recommend
7.4
(23 ratings)
10.0
(5 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
8.0
(1 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseRival IQ
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Rival IQ
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Rival IQ
  • Competitive analysis
  • Data visualization
  • Historical data
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Rival IQ
  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Rival IQ
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Rival IQ
This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
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Reliability and Availability
Audiense
I have never had an issue.
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Rival IQ
No answers on this topic
Performance
Audiense
I have never had an issue.
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Rival IQ
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Rival IQ
Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Rival IQ
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Rival IQ
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Rival IQ
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Rival IQ
  • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
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ScreenShots

Audiense Screenshots

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