What users are saying about
35 Ratings
55 Ratings
35 Ratings
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Score 9.2 out of 100
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    Autopilot

    84%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 8/8 features

    WYSIWYG email editor

    8.2
    82%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    21 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    11 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    Autopilot

    86%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 3/3 features

    Lead nurturing

    9.2
    92%
    11 Ratings
    N/A
    0 Ratings

    Data quality management

    8.3
    83%
    10 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.3
    83%
    9 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    Autopilot

    85%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 1/1 features

    Event/webinar marketing

    8.5
    85%
    9 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.5

    Autopilot

    85%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 1/1 features

    Social profile integration

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.3

    Autopilot

    83%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 2/2 features

    Dashboards

    8.3
    83%
    12 Ratings
    N/A
    0 Ratings

    Standard reports

    8.2
    82%
    12 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.2

    Autopilot

    82%

    HCL Unica

    Feature Set Not Supported
    N/A
    Autopilot ranks higher in 3/3 features

    API

    8.2
    82%
    8 Ratings
    N/A
    0 Ratings

    Customizability

    8.3
    83%
    9 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.3
    83%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    Autopilot

    83%
    12 Ratings
    9.0

    HCL Unica

    90%
    16 Ratings

    Likelihood to Renew

    Autopilot

    N/A
    0 Ratings
    8.7

    HCL Unica

    87%
    12 Ratings

    Usability

    Autopilot

    N/A
    0 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    Autopilot

    N/A
    0 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    Autopilot

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    Autopilot

    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Michael Rastall, MBA | TrustRadius Reviewer

    HCL Unica

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Anonymous | TrustRadius Reviewer

    Pros

    Autopilot

    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Bryan McAnulty | TrustRadius Reviewer

    HCL Unica

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Eric Bahme | TrustRadius Reviewer

    Cons

    Autopilot

    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Emily Muhoberac | TrustRadius Reviewer

    HCL Unica

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Tim Biddiscombe | TrustRadius Reviewer

    Pricing Details

    Autopilot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Autopilot Editions & Modules

    Edition
    Silver$491
    Gold$1491
    Platinum$2491
    CustomRequest by quote
    1. per month
    2. none
    Additional Pricing Details
    Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

    HCL Unica

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    HCL Unica Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Autopilot

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 8.7
    Based on 12 answers
    There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
    Brent Banning | TrustRadius Reviewer

    Usability

    Autopilot

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 8.0
    Based on 1 answer
    I think it is easy to use, if you don't have to do to complex selections.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Autopilot

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 3.0
    Based on 2 answers
    I didn't use the Unica support since it is with IBM, only before.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Autopilot

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 7.2
    Based on 4 answers
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Autopilot

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Anonymous | TrustRadius Reviewer

    HCL Unica

    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
    Gabriel Racine | TrustRadius Reviewer

    Return on Investment

    Autopilot

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Anonymous | TrustRadius Reviewer

    HCL Unica

    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
    Anonymous | TrustRadius Reviewer

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